Experience

Red Planet Group Canada
• Canada
• Manufacturing
• 1 - 100 Employee
• Account Manager

  • Jan 2022 - Present

Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Graphic Designer & Illustrator

  • Jun 2016 - Present

Danawares
• Canada
• Manufacturing
• 1 - 100 Employee
• Account Manager

  • Sep 2021 - Dec 2021


Maxx Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Sales & Marketing Manager

  • Jul 2019 - Sep 2021

• Sales Analyst

  • Jul 2018 - Jul 2019


Magnusmode
• Canada
• Technology, Information and Media
• 1 - 100 Employee
• Graphic Designer & Data Analyst

  • May 2018 - May 2020


MGA Entertainment

• Italy
• Entertainment Providers

• Sales And Marketing Associate

  • Aug 2017 - Jul 2018

  Supported national account managers with seasonal business planning by developing and delivering assessments on both volume and financial performance to provide insights that determine optimal growth strategies for top Canadian retailers (Toys R Us, Wal-Mart, Indigo, HBC, Loblaws, and Canadian Tire). Also, provided source, upload, update, and maintain product content and images for customer e-commerce websites for top Canadian retailers. • Responsible for identifying historical sale performance and trends while measuring SKU level demand, seasonality and response to various promotions • Provide detailed YOY variance analysis to influence direction and objectives of management to deliver on sales, margin, and inventory metrics • Build weekly reporting, lead data gathering, analysis on shipments, retail sales to identify risks and opportunities in various brands/categories• Measure the impact of advertising initiatives after promotions from flyers, catalogues, coupons, TV commercials, and marketing campaigns• Use JDA space planning software to build planograms & provide analysis that determines most effective placement from a productivity & branding perspective• Design creatives using Adobe Illustrator/Photoshop to be displayed in retailer toy sections for planogram signs & pallets for customers such as Toys R Us, Walmart, HBC, and Loblaws • Build ad hoc creatives for MGA events such as Fan Expo Canada, brand launch designs, PR banners and magazine ads• Work with account managers to prepare presentations for pitches and line reviews

• Sales And Marketing Intern

  • Mar 2017 - Aug 2017



Magnusmode Ltd.

• Sales And Marketing Associate

  • Aug 2016 - Jun 2017

  Worked side-by-side with CEO for social media content and other marketing projects for partnerships to yield high traffic and high engagement results - worked alongside with family oriented venues like the Toronto Zoo, Centre in the Square, the ROM, Hamilton Public Library, CAMH and CIBC. • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Find opportunities to engage and introduce existing and potential users to the brand in a meaningful way • Leverage company ad campaigns, news and stories to create compelling social media posts • Develop communications plans, including social media calendar and regularly scheduled updates



ChangeIt®

• Australia
• Software Development

• Marketing Communications Associate

  • Aug 2015 - Dec 2015

  • Maintain social media platforms for the company including Twitter, Facebook, Instagram and LinkedIn • Use Salesforce to gather prospect lists and deliver e-Blasts to clients using Pardot Marketing Automation platform, HTML and CSS coding • Identify opportunities such as digital trends, topics relevant to join in and to build potential relationships • Design creatives for events and ensure content is consistent and on-brand (style, tone of voice) • Attended social events to engage with possible donors and charities • Analyzed data retrieved from Google Analytics



DBRS

• Law Practice

• Graphic Designer/Market Analyst

  • Jan 2015 - May 2015

  • Analyzed data from over 3,000 Canadian and U.S. Bond Issuances to create spreadsheets illustrating DBRS’ advantage over competitors • Developed knowledge with the Bloomberg Terminal and Reuters • Used marketing automation software (Marketo) & HTML to deliver quarterly e-newsletters and event materials • Maintained and developed professional pitchbooks for meetings with potential clients • Generated a detailed workflow mechanism on the Corporate Ratings procedure to help senior management understand during meetings • Established standards and documented detailed instructions to ensure consistency in all graphic design initiatives

• Content Creator & Marketing Assistant/Photographer

  • May 2014 - Apr 2015

  • Developed task analysis cards from beginning to end, which included planning the action, executing the action, taking snapshots of each action, editing photos, designing the card and publishing the card • Developed various marketing materials for print and web, including media kits, partnership agreements, and website designs • Managed multiple social media platforms including Twitter, Facebook and the monthly company e-newsletter • Developed task analysis cards from beginning to end, which included planning the action, executing the action, taking snapshots of each action, editing photos, designing the card and publishing the card • Developed various marketing materials for print and web, including media kits, partnership agreements, and website designs • Managed multiple social media platforms including Twitter, Facebook and the monthly company e-newsletter