Experience

Argentum

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Vice President of Development

  • Dec 2022 - Present

  Raises funds to support public policy initiatives that enhance choice, independence, dignity and quality of life for all older adults in the U.S. Raises funds to support public policy initiatives that enhance choice, independence, dignity and quality of life for all older adults in the U.S.



VCU Massey Comprehensive Cancer Center

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Senior Major Gifts Officer/Director of Development

  • Jun 2019 - Nov 2022

  Worked with individual donors to help them achieve their philanthropic goals by investing in cutting-edge cancer research at VCU Massey Cancer Center that leads to outstanding patient care and brings hope to patients impacted by cancer. My efforts raised $8 million for cancer research over a three-and-a half-year tenure in my role, exceeding my revenue goal by over 375%. Utilized a variety of strategies and communications vehicles to share cancer research developments and philanthropic impact with both internal and external constituents to support the Massey mission and funding goals. Managed the activities of a high-level volunteer committee to help engage new supporters and drive revenue.



American Heart Association

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Vice President Of Development

  • Mar 2018 - May 2019

  Managed Development Team for the American Heart Association in Richmond, Virginia. My team raised crucial funds for research, education and local programs to eradicate cardiovascular diseases and stroke. I created and executed on fundraising and stewardship strategies to develop strong relationships with corporate partners, individual donors and executive volunteers to drive revenue. I provided expert coaching and mentoring to my staff to meet annual revenue goals.

• Regional Vice President

  • Jul 2016 - Mar 2018

  Managed AHA Development Team covering Roanoke, Charlottesville, Lynchburg, Harrisonburg, Fredericksburg, Blacksburg & Danville, Virginia. My highly productive and successful team raised crucial funds for research, education and local programs to eradicate cardiovascular diseases and stroke. I drove philanthropic revenue through the creation and implementation of fundraising strategies, as well as expert coaching and mentoring of my team to execute on those strategies.

• Regional Development Consultant & Trainer

  • Jun 2015 - Jun 2016

  Trained and provided ongoing coaching to field fundraising directors in Virginia, Maryland, North Carolina & South Carolina, helping them to analyze campaign effectiveness, implement proven sales strategies, and maximize revenue that funds the American Heart Association's mission. Planned orientation sessions, developed curricula and delivered product-related training to educate field team about multiple campaign products. Developed product-related communications and marketing tools for the field development team, conveying national trends and best practices.

• Senior Corporate Events Director - Heart & Stroke Gala

  • Apr 2012 - Jun 2015

  Managed the Twin Cities Heart & Stroke Gala, the American Heart Association's signature black tie fundraising event to raise money for research and preventative education to eradicate cardiovascular diseases and stroke. Worked with high level executive volunteers to secure corporate sponsorships and produce year over year growth. Conducted market analysis to develop a new Advancing Sciences campaign product to engage leaders of the med-tech industry, created marketing materials and developed programming for this target audience. Represented the AHA at events and health fairs, made public presentations and developed marketing materials for campaigns. Successfully managed continuous growth for my campaigns from $750K to over $1.4M in three years.

• Director of Corporate Development, Twin Cities & Rochester

  • Jun 2011 - Apr 2012

  Managed Twin Cities Workplace Giving campaigns, recruited new companies to add AHA to their campaign and directed marketing and communications efforts to encourage employees to contribute to the AHA. Directed the Rochester Go Red for Women Campaign, raising money and awareness to fight heart disease in women. Worked with local executive volunteers to raise awareness and promote the campaign in the community.



Reach for Resources

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing & Development Director

  • Sep 2005 - May 2011

  Responsible for all aspects of fundraising and marketing for non-profit organization that serves people with developmental disabilities. Managed direct mail appeals, fundraising events, grant writing and donor relations. Developed marketing communication tools including newsletters, brochures, website content, articles and community presentations. Responsible for all aspects of fundraising and marketing for non-profit organization that serves people with developmental disabilities. Managed direct mail appeals, fundraising events, grant writing and donor relations. Developed marketing communication tools including newsletters, brochures, website content, articles and community presentations.



Carlson Bade Associates

• Greater Minneapolis-St. Paul Area

• Freelance Marketing Consultant

  • Jan 2003 - Mar 2005

  Developed marketing strategies and wrote grant proposals for start-up non-profit agencies. Wrote business plans for small businesses seeking financing. Conducted market research and developed customer surveys to facilitate new service development or broader market penetration for existing services. Developed marketing strategies and wrote grant proposals for start-up non-profit agencies. Wrote business plans for small businesses seeking financing. Conducted market research and developed customer surveys to facilitate new service development or broader market penetration for existing services.



Northern Arizona University

• United States
• Higher Education
• 700 & Above Employee

• Administrative Associate

  • Jan 1995 - Jan 1999

  Coordinated implementation of a new undergraduate general education program that circumvented loss of university accreditation, coordinating three committees and completing implementation on schedule. Produced targeted marketing materials for university programs, including brochures, newsletters and websites, that increased acceptance of new programs. Planned and implemented faculty receptions and guest speaker events. Coordinated implementation of a new undergraduate general education program that circumvented loss of university accreditation, coordinating three committees and completing implementation on schedule. Produced targeted marketing materials for university programs, including brochures, newsletters and websites, that increased acceptance of new programs. Planned and implemented faculty receptions and guest speaker events.