Experience

Foley, Incorporated

• United States
• Construction
• 200 - 300 Employee

• Marketing Manager

  • Nov 2018 - Present

  In this Managerial position I am responsible for collaborating with our Executive Leadership Team and Sales & Operational Managers to design, develop and implement corporate wide processes and practices to continually drive improved performance and meet both internal and external customer needs. I am responsible for managing physical and electronic touch points to ensure our customers have a consistent customer experience, as well as the process to deliver “push” marketing content to current and prospective customers through direct mail, newsletters, flyers, industry publications and other media. I am also responsible for managing internal communications, including annual and mid-year employee meetings, Cat Executive and District presentations. Show less

• Marketing Supervisor

  • Jun 2018 - Nov 2018

• Advertising & Promotions Supervisor

  • Feb 2016 - Jun 2018

  Creating, executing and tracking marketing campaigns through the company, directly supporting all Sales teams and supplementing coverage in lieu of traditional sales coverage. Maintaining presence on all social media sites, adhering to Caterpillar criteria and brand guidelines. Events, both on and off-site, are solely my responsibility through all stages. All press releases, customer stories, internal & external publications and congratulatory advertisements are my sole responsibility. Company novelties and signage are all filtered through me on some level to adhere to company brand standards. This year I have had the opportunity to complete several courses to help round out my Management skills, including: DiSC in the Workplace, Emotional Intelligence, Change Management and Essential Facilitation. Our Safety Steering Team also chose me to sit among a group of my peers as part of our first internal Continual Improvement Safety Initiative. Show less

• Marketing & Tradeshow Administrator

  • Jan 2014 - Feb 2016

  Full ownership of all company trade shows, as well as the planning of all on- and off-site company events. As a backup to the Marketing Business Analyst, I have also begun to create coverage reports and participation sheets to provide to Sales Management. Many of my former job functions (as stated below) have remained. I was chosen to participate in a Strategic Planning group for the company, focusing on Customer Experience. These teams are hand-selected to help the company focus on our Critical Success Factors. Show less

• Marketing Assistant

  • Dec 2007 - Jan 2014

  This position allowed me to demonstrate both my creative and administrative skills. As Marketing Assistant, I worked to support all divisions of the company. My daily tasks involve the maintenance of customer accounts, press release writing and distribution, photography, management of industry trade shows and creative development of promotions, advertisements and magazine articles. I work alongside the Marketing and Promotions Manager to publish a quarterly magazine which highlights our customers, employees, specials and services. I have successfully planned and executed several on- and off-site customer and employee events, including our Annual Company Review. I work with various outside vendors to design and order novelties, custom apparel, decals, promotional products, personalized calendars and all internal and external signage, publications and print materials. I maintain and update our company website, as well as “on hold” messaging on the phone system, working with management to assure our message is always current and relevant. I format and distribute monthly industry reports which are provided by Caterpillar, Inc. and interact with various Caterpillar reps to assure we are utilizing all tools available to properly market the brand. I was given the opportunity to design a new division logo and help kick off a new product introduction. I have successfully created several training packets and videos for customer use, starting with script writing and videotaping, and carrying through with final edits and disc creation. With the use of iMovie I have created multiple company videos which are published on the company’s YouTube site, which I also manage. In 2012 I was chosen to be a part of the company’s Leverage Technology team as part of a Strategic Refresh initiative. Show less



Kathabar Systems, Ross Air Systems

• Marketing Associate

  • Aug 2003 - Dec 2007