Experience

Digital Square LTD

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Account Executive/Digital Marketing Strategist

  • Dec 2021 - Present

  Responsibilities • Meeting with other executives to discuss clients’ project goals, progress and outcomes • Executes projects to be high quality, on time, and cost-effective/on budget • Fosters timeline development and monitors progress, ensuring deadlines are met • Manages overall project scope and ensures staffing assumptions adhere to budget • Develops strong, trusting relationships between clients and agency partners, providing leadership and support • Works with project managers to ensure team is aligned to client needs • Manages client expectations by bringing issues/concerns to clients' notice before they become problems, giving viable solutions, and informing of potential delivery delays • Maintains proactive awareness of assigned clients' marketing and media goals and offers technology solutions such as rich media, site optimization, promotional ideas, mobile, social networks, viral, and so on. • Manages research studies that yield rich insights into consumer online behavior and key motivational/ attitudinal behavior. • Develops a total understanding of online target audience and mindset modes • Writes and transmits conference reports to clients and agency teams • Reviews statements and estimates of work prior to client review • Coordinating teams to meet project milestones Achievement: • CarePlan's product launch (Audience Geo Targeting within Diaspora and Nigerians) • Sterling Alternative Finance food box project: The website traffic campaign ran for 2 months and generated over 300,000 reach, 2,500 link clicks as well as 158 profile visits. • Branch social media management, content marketing and always on ads run (Account grew by 44.8% from 7,000 followers to 12.7k) So far the always on AD has reached over 1,000,000 people and counting. Show less



Agile Communications Limited

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Aug 2021 - Aug 2022

  Responsibilities • Build, plan and implement the overall digital marketing strategy • Manage the strategy • Manage and train the rest of the team • Stay up to date with the latest technology and best practices • Manage all digital marketing channels • Measure ROI and KPIs • Prepare and manage a digital marketing budget • Oversee all the company's social media accounts • Manage and improve online content, considering SEO and Google Analytics • Build an inbound marketing plan • Forecast sales performance trends • Motivate the digital marketing team to achieve goals • Monitor competition and provide suggestions for improvement Show less



MOORE Bishop & Rooks

• Nigeria
• Business Consulting and Services
• 1 - 100 Employee

• Social Media Marketing Specialist

  • Jan 2020 - Jul 2021

  Generally, my work involves getting people excited about a topic that is associated with a brand through the creation and distribution of engaging content that people identify with. Often, as the Social Media Specialist, I collaborate closely with the marketing department to improve the company’s online presence across multiple social media platforms. Responsibilities • Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification • Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand • Collaborate with sales and marketing teams to develop social media campaigns • Stay up to date with the latest social media best practices and technologies • Set up and optimize company pages within each platform to increase the visibility of the company’s social content • Monitor SEO and customer engagement and suggest content optimization • Moderate user-generated content in line with the moderation policy • Collaborate with sales, web design, web development, digital marketing, customer relations, and product development teams • Create editorial calendars and syndication schedules • Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns • Work with copywriters and designers to ensure content is informative and appealing Bolster your network by interacting with industry professionals and influencers via social media Show less



ECLECTIC DESIGN BY IJAY-OMA

• PUBLIC RELATIONS OFFICER/ CONTENT DEVELOPER

  • Feb 2018 - Jul 2019

  • Responsible for generating, editing, publishing, and sharing engaging content, across all the social media platforms used by the company. • Responsible for preparing press releases and organizing • T.V interviews for the company. • Responsible for designing and implementing social media strategy to align with business goals. • Responsible for performing researches on benchmark trends and audience preference. • Responsible for communicating with social media followers, responding to queries in a timely manner, and monitoring customers review. Show less



REEL E TV

• PR OFFICER/ SOCIAL MEDIA ANALYST

  • Apr 2012 - Jan 2013

  I have a deep understanding of how different social networks operate and I am familiar with Search Engine Optimization (SEO) for online content. I also consider myself a tech-savvy professional with an interest in the latest trends in digital technologies. Responsibilities • Analyze user engagement (e.g. click-through and bounce rates) • Report on web traffic from all social media • Build and support SEO strategies, including optimizing keywords in content marketing projects • Identify habits of our online customers and suggest ways to reach a broader audience • Maintain a cohesive strategy across all platforms to increase our brand awareness • Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns • Ensure timely responses to customers and followers’ queries and comments • Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts) • Research how emerging social networks and features can benefit our company • Update our social media company policy, when necessary Show less