Cynthia Lee
Senior Marketing Executive at OpenRice.com- Claim this Profile
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Cantonese Native or bilingual proficiency
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English Professional working proficiency
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Mandarin Full professional proficiency
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Portuguese Elementary proficiency
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Bio
Experience
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OpenRice.com
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Technology, Information and Internet
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100 - 200 Employee
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Senior Marketing Executive
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Aug 2018 - Present
Coordinate multiple marketing campaigns with Alipay (China) and AlipayHK to ensure clients are well-benefited from its online and offline exposures. Responsible for the content management of Alipay exposure widgets, Mini-program, OpenRice Japan website. Assist the daily operations and service enhancement of e-payment service, integrated payment service and Scan-to-Order service.
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Big Dipper Studio Limitied
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Hong Kong
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Executive
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Oct 2016 - Aug 2018
Handle over 100 public and school events promoting self-developed education products. Manage promotion materials, marketing strategies and media coverage for all products. Drive business growth through customer relationship management.
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Models of Success & Sustainability (MOSS)
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Australia
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Education Management
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Marketing Intern
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Jun 2016 - Aug 2016
Leverage my knowledge in Global and China Business assisting MOSS to execute the marketing campaigns for Asian market. Designed the content and public education tools on its website and social media platforms. Proposed ideas for the humanity project in Fiji.
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Tencent
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China
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Software Development
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700 & Above Employee
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Parttime worker
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Dec 2014 - May 2016
Participated in the content development and information process of iPick (Macau), a newly formed platform for dining experience sharing. Gained a preliminary exposure to Apps development. Ensured the information accuracy within iPick (HK) and iPick (Macau).
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Planning trainee
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Jan 2016 - Apr 2016
Developed strategic planning skills by assisting advertising campaigns for HK Tourism Board and Marriott. Identified trends in Chinese consumers’habit and provided creative briefs for the new products of P&G in China market and Mengniu Dairy in HK market.
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Bank of Communications Co., Ltd. London Branch
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Banking
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700 & Above Employee
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Summer Intern
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Jun 2015 - Jul 2015
Obtained a diversify and cross-group exposure in China's financial system through training and business rotation in the headquarter, branches and Credit Card department. Conducted research and analysis on the mobile payment development between China and HK.
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Education
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香港浸會大學
Bachelor of Business Administration - BBA, Global & China Business and Marketing (Double major)