Cynthia Heng

Sr. Marketing Specialist at Mercon Specialty
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Contact Information
us****@****om
(386) 825-5501
Location
Seattle, Washington, United States, US
Languages
  • English -
  • Cambodian -

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Experience

    • United States
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Sr. Marketing Specialist
      • Jan 2023 - Present

      Our diverse selection of green coffee consists of the world's most exceptional varieties. Our sustainable approach aids in fostering a brighter coffee landscape by supporting the lives of producers, prospering communities, and protecting the world's natural resources. We are the ideal partner for roasters aiming to reach new heights. Mercon Specialty offers access to specialty and premium coffees, deep industry knowledge, and a commitment to ethical and sustainable practices. Job role: • Propose and follow up marketing plans and campaigns for the Specialty Business - USA market according to corporate guidelines to position the brand and generate sales. • Coordinate all marketing events according to corporate guidelines to position the brand. • Administer storytelling strategy to position and leverage key attributes to market products. Show less

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Oct 2020 - Jan 2023

    • Marketing and Communications Coordinator
      • Sep 2017 - Oct 2020

      Developing email campaigns for existing and potential customers; driving sales increases• Building and triaging client relationships by working cohesively with our customer service department• Develop, implement, and manage social media platforms to drive an increase in sales and customer engagement; using Instagram, LinkedIn, YouTube, Facebook, Google, and other media platforms• Designing and managing Agora’s website; utilizing WordPress when developing and editing content• Increased the company’s site traffic by 50% within the last year• Partnering with sales, identifying growth opportunities to market new and existing products to current and potential customers• Coordinating Agora’s recruiting and talent acquisition activities; focusing on recruitment of talent in line with the company’s mission and culture • Spearheading Agora’s integration of Google AdWords; focusing on advertising and customer search• Overseeing Agora’s integration of Google Analytics; specifically focusing on customer traffic, navigation of sources, retention rates, and other acquisitions• Presenting the company’s monthly marketing reports company wide, including executives• Preparing marketing and advertising materials including: flyers, brochures, cold call sheets, presentations, and content for networking events• Produced and published advertisements in popular regional business journals including the Puget Sound Business Journal and the Portland Business Journal Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Medical Pre-Authorization Specialist
      • Jul 2017 - Sep 2017

      Understanding medical terminology and record history to facilitate the treatment of patients • Working with multiple stakeholders including patients, insurance companies, and medical staff, to process medical authorization • Utilizing many different sources of information including state policy to streamline patient process authorization flow • Upholding strong customer service when communicating confidential information in sensitive and critical patient situations • Implemented analytical and clinical problem-solving skills; learning CPT codes for patient procedures Show less

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Style Guru Intern
      • May 2017 - Sep 2017

      Fashion blog site that promotes the latest trend in college fashion on campuses all around the world. Tasks include monthly articles (AP Style, journalism) pertaining to fashion, trends, lifestyle, health, skincare etc., opportunity for article to be published. Fashion blog site that promotes the latest trend in college fashion on campuses all around the world. Tasks include monthly articles (AP Style, journalism) pertaining to fashion, trends, lifestyle, health, skincare etc., opportunity for article to be published.

    • United States
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Vice President of Public Relations and Marketing
      • Apr 2016 - May 2017

      "A nationally recognized student-led organization devoted to helping students connect with others in the communication and public relations field." Consistent with social media marketing for the organization: Facebook and Instagram. Held member meetings to provide students with information regarding internships, job opportunities, and other public relations related information. "A nationally recognized student-led organization devoted to helping students connect with others in the communication and public relations field." Consistent with social media marketing for the organization: Facebook and Instagram. Held member meetings to provide students with information regarding internships, job opportunities, and other public relations related information.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Engage the World Program Intern
      • 2016 - May 2017

      • Coordinating and scheduling international student guest speakers around various departments and companies around the Pullman community• Developed marketing material for guest speaker sessions; advertising to appropriate class and campus groups• Working with various organizations to identify their focus and mission; pairing a unique international student speaker accordingly• Various operational and administrative support within the office to support international student integration• Created marketing materials, flyers, emails, etc to promote the International Center's activities and events. Show less

    • Kimble Project- Technical Assistant
      • May 2015 - May 2017

      The Wallis and Kimble Project was made to collect old newspaper clippings that were dated back to the early 1900s and as a technical assistant we preserve the articles by transferring the newspaper clippings to an online database, first through scanning the newspaper through Adobe Photoshop and then relaying information onto the software ContentDM where the information is put into a database for consumer research.

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Support Generalist
      • Apr 2012 - Dec 2016

      Mentored members, planned and executed activities (during sale seasons), proficient in customer service and sales experience. Worked overnight floor sets in preparation for anniversary sales. Inventory associate, organized and stocked products while executing the planned floorset plan for the season. Mentored members, planned and executed activities (during sale seasons), proficient in customer service and sales experience. Worked overnight floor sets in preparation for anniversary sales. Inventory associate, organized and stocked products while executing the planned floorset plan for the season.

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Support
      • Jun 2016 - Aug 2016

Education

  • Washington State University
    Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
    2013 - 2017
  • Washington State University
    Bachelor of Arts (BA), Strategic Communication - Public Relations Minor: Business Administration
    2013 - 2017

Community

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