Cynthia Azucena
Global Marketing Director at Cydar Medical- Claim this Profile
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Bio
Dawn Stewart
I have known and worked with Cynthia for nearly three years. On numberous occassions she has demonstrated her talent, creativity and to be hard working individual. She is eager to dive into a project and see it through to a very high standard. Her product and industry knowledge is second to none and I would not hesitate to recommend her.
Dawn Stewart
I have known and worked with Cynthia for nearly three years. On numberous occassions she has demonstrated her talent, creativity and to be hard working individual. She is eager to dive into a project and see it through to a very high standard. Her product and industry knowledge is second to none and I would not hesitate to recommend her.
Dawn Stewart
I have known and worked with Cynthia for nearly three years. On numberous occassions she has demonstrated her talent, creativity and to be hard working individual. She is eager to dive into a project and see it through to a very high standard. Her product and industry knowledge is second to none and I would not hesitate to recommend her.
Dawn Stewart
I have known and worked with Cynthia for nearly three years. On numberous occassions she has demonstrated her talent, creativity and to be hard working individual. She is eager to dive into a project and see it through to a very high standard. Her product and industry knowledge is second to none and I would not hesitate to recommend her.
Experience
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Cydar Medical
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United Kingdom
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Medical Equipment Manufacturing
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1 - 100 Employee
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Global Marketing Director
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May 2022 - Present
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OncoSil Medical
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Australia
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Medical Equipment Manufacturing
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1 - 100 Employee
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Marketing Director
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May 2021 - May 2022
Responsible for the creation and implementation of the European Marketing strategy postcommercial launch as well as the creation of a new company identity. Refined globalmessaging and collaborated with global clinical and medical teams to deliver new materialsfor commercial use. Responsible for the creation and implementation of the European Marketing strategy postcommercial launch as well as the creation of a new company identity. Refined globalmessaging and collaborated with global clinical and medical teams to deliver new materialsfor commercial use.
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Boston Scientific
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Senior Manager, Downstream Marketing EMEA
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Aug 2019 - Jan 2020
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BTG plc
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United States
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Medical Device
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200 - 300 Employee
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EMEA Senior Manager Downstream Marketing Interventional Oncology
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Mar 2018 - Aug 2019
Responsible for the development and management of the Brand teams responsible for Cryoablation and Embolics. Lead and monitored the implementation of the functional tactics of the EMEA IO commercial plans by providing marketing and commercial guidance/assistance to EMEA cross functional colleagues.
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EMEA Brand Manager, Interventional Oncology
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Jun 2016 - Mar 2018
Responsible for driving sales growth by developing the cross-product sales strategy and tactics around key disease areas like HCC and Urological Cancers by leading through collaboration with the wider cross-functional team. Directly worked with key markets to help them implement and execute the EMEA strategy within the regions across all product groups (SIRT, Embolics, Cryoablation). Managed the Marketing promotional budget to stay within forecasted spend each quarter. Responsible for the direction and organization of symposia messaging and program as well as the commercial presence of the full portfolio at key EMEA therapeutic area conferences.
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St. Jude Medical
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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CVD Vascular Product Manager
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Mar 2012 - Jun 2016
Responsible for driving sales growth and market expansion through strategic marketing campaigns which support the annual operating plan. Collaboration with European marketing by providing input for the direction of therapy growth. Create innovative marketing tools to help drive brand awareness, key messages and product education for customers. Responsible for driving sales growth and market expansion through strategic marketing campaigns which support the annual operating plan. Collaboration with European marketing by providing input for the direction of therapy growth. Create innovative marketing tools to help drive brand awareness, key messages and product education for customers.
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Medtronic
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Pacing/ High Power and CRT Product Manager
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May 2010 - Dec 2011
Responsible for product pricing and launch strategies, brand development and sales liaisons. Providing market analysis to deliver both reactive and proactive campaigns.
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Senior Technical Consultant, North London District
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Aug 2008 - May 2010
Implant Support, customer education, customer technical support, driver of creation and design of new education program.
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Clinical Specialist
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May 2006 - Aug 2008
• Implant Support• Account inventory management• Customer education• Technical Support • Implant Support• Account inventory management• Customer education• Technical Support
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On-Site Manager
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Feb 2006 - May 2006
Medical equipment repairs, ensuring quality control standards were achieved within budget, while maintaining vendor relationships. Medical equipment repairs, ensuring quality control standards were achieved within budget, while maintaining vendor relationships.
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Biomedical Engineering Technician
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Jan 2004 - Jan 2006
Responsibilities including medical equipment repair, writing up test procedures and notes for medical devices and issuing staff guidance on the device operation. Responsibilities including medical equipment repair, writing up test procedures and notes for medical devices and issuing staff guidance on the device operation.
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Installation Technician
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Oct 2003 - Jan 2004
Repaired medical equipment Repaired medical equipment
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Education
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Digital Marketing Institute
Diploma of Digital Marketing, Digital Marketing