Experience

MGMA

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Specialist

  • Jul 2023 - Present



NSA Storage

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Specialist

  • Apr 2022 - Mar 2023

  Englewood, Colorado, United States Established integral relationships with internal and external account Executives, Vice Presidents, and other senior leaders, collaborated on marketing, business and strategic planning efforts, systems integration, automation, and B2C development. Developed email and SMS automations in a testing centric environment, innovative culture, while increased ROI through building out persona customized lead nurturing campaigns. Project managed and onboarded four NSA brands to a new Email… Show more Established integral relationships with internal and external account Executives, Vice Presidents, and other senior leaders, collaborated on marketing, business and strategic planning efforts, systems integration, automation, and B2C development. Developed email and SMS automations in a testing centric environment, innovative culture, while increased ROI through building out persona customized lead nurturing campaigns. Project managed and onboarded four NSA brands to a new Email Service Provider such as Klaviyo, SMS strategy included creating messaging and designs for 70+ templates in a duration of 4 months. Established email benchmarks above industry standards of 56%+ Open Rate and 1.8%+ Click Rate attributing to storage occupancy demands. Collaborated a holistic customer Lifecycle Marketing Strategy with the internal Customer Acquisitions team including automation, campaigns, SMS, Chatbot, and brand awareness. Facilitated campaign development using ROI, KPIs, Marketing Segmentation, Sales & Marketing Alignment, and Funnel Process. Implemented marketing strategies of B2C, Persona Development, Customer Journey, Message Strategy, Message Mapping, and Content Strategy. Created process documentation of email (i.e., Klaviyo and ActiveCampaign), CMS, and workflows. Show less



Store Space Self Storage

• United States
• Real Estate
• 100 - 200 Employee

• Paid Media Specialist

  • Aug 2021 - Apr 2022

  Collaborated with upper management to develop strategic location-based campaigns for display advertising on Google and Microsoft Ads platforms. Ensured optimization of brand and industry keywords for campaign ads; contributing to the one billion dollar Quad Real investment with Store Space. Composed compelling ad copy with a focus on keywords and conversions for Google and Microsoft Ads. Successfully managed, created, and optimized campaigns for 80 facilities in… Show more Collaborated with upper management to develop strategic location-based campaigns for display advertising on Google and Microsoft Ads platforms. Ensured optimization of brand and industry keywords for campaign ads; contributing to the one billion dollar Quad Real investment with Store Space. Composed compelling ad copy with a focus on keywords and conversions for Google and Microsoft Ads. Successfully managed, created, and optimized campaigns for 80 facilities in GroundTruth, geofencing platform, marketing to POI's and competitors in blueprinted facilities. Monitored top performing keywords and ads in Marin MOM to inform competitive strategies. Conducted thorough competitive analysis and reporting to forecast market demand. Effectively managed biddable keywords for 80 facilities across the United States region in Marin platform tied to Google and Microsoft platforms.

• Social Media Specialist

  • Sep 2020 - Sep 2021

  United States Compiled, analyzed, and delivered social media KPI’s and insights to help improve future campaigns and optimize key metrics. Demonstrated exceptional ability to exceed social media industry standards by 35% MoM for followers, likes, and engagements, through innovative approaches such as creative giveaway campaigns and non-traditional strategies. Provided strong leadership and guidance to team members on core social marketing concepts, including strategy development, content… Show more Compiled, analyzed, and delivered social media KPI’s and insights to help improve future campaigns and optimize key metrics. Demonstrated exceptional ability to exceed social media industry standards by 35% MoM for followers, likes, and engagements, through innovative approaches such as creative giveaway campaigns and non-traditional strategies. Provided strong leadership and guidance to team members on core social marketing concepts, including strategy development, content creation, and performance analysis. Executed highly creative social content tailored to various channels, including Instagram, Facebook, Pinterest, and LinkedIn, to enhance brand awareness and engagement. Developed and implemented a successful influencer social media program focused on charitable works, resulting in increased brand awareness and engagement across all channels.



Metropolitan State University of Denver

• United States
• Higher Education
• 700 & Above Employee

• Lead Transfer Peer Mentor

  • May 2019 - Sep 2019

  Greater Denver Area Developed and authored a comprehensive training handbook outlining event programming, diversity initiatives, outreach, and advising support guidelines, which effectively impacted over 100 student employees. Designed and facilitated a 2-week training course for faculty and student staff, resulting in the successful training of 100+ learners. Directed multiple projects to reach non-traditional students, including developing outreach strategies and organizing events to promote… Show more Developed and authored a comprehensive training handbook outlining event programming, diversity initiatives, outreach, and advising support guidelines, which effectively impacted over 100 student employees. Designed and facilitated a 2-week training course for faculty and student staff, resulting in the successful training of 100+ learners. Directed multiple projects to reach non-traditional students, including developing outreach strategies and organizing events to promote diversity and inclusion.

• Transfer Peer Mentor

  • Jan 2019 - May 2019

  Implemented transfer student outreach strategies including hosting events during orientation, registration, and open house discussions, as well as recognizing honored students with GPA milestones. Served as a peer mentor to 340 transfer students at MSU, providing leadership, coaching, and advice via email and special events to ensure their smooth transition and success. Demonstrated strong interpersonal communication skills to effectively address and resolve school-related issues… Show more Implemented transfer student outreach strategies including hosting events during orientation, registration, and open house discussions, as well as recognizing honored students with GPA milestones. Served as a peer mentor to 340 transfer students at MSU, providing leadership, coaching, and advice via email and special events to ensure their smooth transition and success. Demonstrated strong interpersonal communication skills to effectively address and resolve school-related issues for transfer students.



Thomas Studio Photography

• Marketing Manager

  • Mar 2011 - Sep 2018

  10800 E Bethany Dr, Ste 275 Aurora, CO 80014 Developed and successfully managed a thriving photography business, utilizing traditional advertising, campaigns, and email marketing across various digital platforms. Specialized in the customer lifecycle, utilizing persona and message-based campaigns to maximize customer engagement and loyalty. Implemented traditional and unconventional strategies to drive web traffic and social media audience growth, resulting in a consistent 25% YoY increase for three consecutive… Show more Developed and successfully managed a thriving photography business, utilizing traditional advertising, campaigns, and email marketing across various digital platforms. Specialized in the customer lifecycle, utilizing persona and message-based campaigns to maximize customer engagement and loyalty. Implemented traditional and unconventional strategies to drive web traffic and social media audience growth, resulting in a consistent 25% YoY increase for three consecutive years. Designed highly effective marketing materials, including brochures, flyers, and email campaigns, for family and high school senior photography customers every Spring. Created and executed a comprehensive yearly marketing plan, coordinating activities, promotions, and special events for the studio. Directed and organized monthly special events at the studio, including high-end editorial model shoots, book cover shoots, specialty teen events, and photography classes. Show less