Cynetra McMillian

Senior Manager Public Affairs at Smithsonian National Museum of African American History and Culture
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Ashley D. Smith

Cynetra is a MACHINE! She is extremely effective in managing communications and media relations for nearly 400 UNCF events across 23 local offices. She has mastered rapid response and crisis communications, handling them with a calm and collected disposition -- a rare and needed skill set. She builds relationships with media easily and is firm with meeting all deadlines. How many ways can you say amazing?

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Experience

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Senior Manager Public Affairs
      • Aug 2021 - Present

    • Interim Marketing Manager
      • Jan 2021 - Present

    • United States
    • Government Administration
    • 100 - 200 Employee
    • Communications Manager
      • Nov 2019 - Jan 2021

    • Fundraising
    • 200 - 300 Employee
    • Senior Communications Manager
      • 2015 - Nov 2019

    • United States
    • Retail
    • 700 & Above Employee
    • Regional Manager, Tourism Marketing & Development Northeast/Mid Atlantic
      • Aug 2012 - 2015

      * Developed marketing strategies and partnerships to drive visitor traffic and sales in specified U.S. region targeting the travel and hospitality industry. * Responsible for cultivating and maintaining relationships with city convention and visitor bureaus, tour operators, receptive operators and city-wide events, to promote and expand overall awareness of Macy’s as the premier shopping destination for domestic and international visitors. *Worked with hotel general managers and marketing executives, creating and developing new hotel promotions. *Created and managed new marketing and advertising opportunities with attractions and city tourism publications. *Worked with mall management when applicable to involve Macy’s in all mall-sponsored events and programs for the travel and hospitality industry, such as Concierge events. *Managed the operations, schedules and staff of three Visitor Centers in Boston, Philadelphia and Washington, DC. *Created visitor group programs where applicable (i.e. breakfast fashion shows, store tours etc.), which include booking and confirmation of group reservations, maintaining relationships with group and hotel contacts and developing new qualifying group contacts/sales. *Attended key regional tourism events in order to cultivate travel and hospitality industry partnerships. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Circulation & Special Events Manager
      • Jan 2010 - Aug 2012

      * Coordinated the monthly distribution for all 10 publications while maintaining high visibility and remaining under budget. * Decreased the cost of distribution by 2% by negotiating an agreement feasible for both parties. * Served as a liaison between hotels and advertisers through social media, producing monthly concierge newsletter, and other marketing material. * Host/Organized monthly concierge events showcasing the particular establishment in the most successful way. * Coordinated the monthly distribution for all 10 publications while maintaining high visibility and remaining under budget. * Decreased the cost of distribution by 2% by negotiating an agreement feasible for both parties. * Served as a liaison between hotels and advertisers through social media, producing monthly concierge newsletter, and other marketing material. * Host/Organized monthly concierge events showcasing the particular establishment in the most successful way.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Sales & Catering Coordinator
      • Jan 2008 - Oct 2010

      * Earned Employee of the Year within my first year of hire. * Implemented a "Wedding group Recognition Program" which led to an increase in sales and a supervisory position coordinating scheduling for all wedding groups. * Negotiated vendor contractual agreements and managed vendor delivery. *Excellent ability to cold call, close sales and consistently book repeat business. * Earned Employee of the Year within my first year of hire. * Implemented a "Wedding group Recognition Program" which led to an increase in sales and a supervisory position coordinating scheduling for all wedding groups. * Negotiated vendor contractual agreements and managed vendor delivery. *Excellent ability to cold call, close sales and consistently book repeat business.

Education

  • The George Washington University
  • Clark Atlanta University
    Bachelor of Arts (B.A.), General Sales, Merchandising and Related Marketing Operations

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