Cyndria Abernathy

Growth Marketing Lead at Abide
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us****@****om
(386) 825-5501
Location
United States, US
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Leighandriah Oden

Cyndria is a young, results driven digital publicist with precise attention to detail, commendable digital technique and strategic marketing ability. With a keen eye for creative Digital PR and Social media campaigns, she is developing a movement for her clients and brand. I recommend her not only as a great digital publicist, but a great colleague and friend.

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Credentials

  • Learn JavaScript Course
    Codecademy
    Mar, 2021
    - Oct, 2024
  • Oracle Database 12c: SQL Fundamentals
    SoloLearn
    May, 2020
    - Oct, 2024
  • Python 3
    SoloLearn
    May, 2020
    - Oct, 2024
  • EXCEL BOOTCAMP: BEYOND THE BASICS
    General Assembly
    Jul, 2019
    - Oct, 2024

Experience

  • Abide
    • Software Development
    • Growth Marketing Lead
      • Jul 2021 - Present

      • Oversee growth marketing initiatives that drive efficiency, and identify growth opportunities • Launched and optimized 3 different Viral Loops that serve as acquisition multipliers • Increased revenue by 50% YOY by implementing Paid Social strategy that drives trial starts and subscriptions • Built, deployed, and optimized SMS javascript Application to optimize lead generation • Oversee growth marketing initiatives that drive efficiency, and identify growth opportunities • Launched and optimized 3 different Viral Loops that serve as acquisition multipliers • Increased revenue by 50% YOY by implementing Paid Social strategy that drives trial starts and subscriptions • Built, deployed, and optimized SMS javascript Application to optimize lead generation

  • CitizenNet, A Condé Nast Company
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • Aug 2018 - Jul 2021

      • Create, optimize and analyze campaigns that exceed client's benchmarks and goals.• A/B test conversion campaigns and optimize them across advertising channels for conversion rate and retention optimization• Analyze data using tools like SQL, Excel to make data-driven decisions.• Build dashboards for analytics and reporting for optimization of growth.- Manage account by reaching client goals, establishing clear lines of communication and increasing performance- Created numerous systems that optimize work flow by collaborating with developers using python script Show less

    • Technical Support Engineer
      • Mar 2020 - Dec 2020

      - Research and identify solutions to software ( Splunk, SQL, Developer Console)- Diagnose and troubleshoot technical issues, including account setup and network configuration- Properly escalate unresolved issues to appropriate software developers- Refer to internal database or external resources to provide accurate tech solutions- Follow up with users to ensure their IT systems are fully functional after troubleshooting- Create fixes and workarounds using tools like python3 script, sublime text, SQL Show less

  • Hairdoo, Inc.
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Acquisition Manager
      • May 2018 - Aug 2018

      • Manage, optimize, and A/B test landing pages, lead-generating forms by continually measure the performance of CTAs • Manage key conversion points in the marketing funnel analyze, recommend and lead the implementation of growth initiatives. • Implement strategy that optimizes the lead-to-active conversion rate using AARRR Metrics • Optimize marketing automation and lead nurturing processes through email, content, and other campaigns • Manage, optimize, and A/B test landing pages, lead-generating forms by continually measure the performance of CTAs • Manage key conversion points in the marketing funnel analyze, recommend and lead the implementation of growth initiatives. • Implement strategy that optimizes the lead-to-active conversion rate using AARRR Metrics • Optimize marketing automation and lead nurturing processes through email, content, and other campaigns

  • Showgo: Watch with the World
    • Head of Growth
      • Sep 2016 - Aug 2018

      • Implement growth marketing strategy with AARRR Metrics, paid advertising, and generate leads that will increase user acquisition, activation, retention, and referral. • Decreased cost per install by 80% in three months through market research, refining influencer marketing strategy. • Increased Showgo user acquisition by creating a viral loop and inventing a new app feature. • Measure user engagement, behavior, and conversion in funnels using tools like Fabric, Heroku, and Heap. • Develop insights, evaluation, and implement a/b tests and other optimizations that drive improvements in user activation, engagement, retention, and conversion metrics. Show less

  • ASES Enrichment Program
    • Technology & Social Media Teacher
      • Aug 2014 - Aug 2016

       Taught grades 1st-8th the fundamentals of Social Media, Blogging and Anti-Piracy  Designed a curriculum that met the educational standards of STEAM for all grade levels  Established a classroom environment that encompassed learning social media interaction and social responsibility  Executed plans that taught lessons on marketing, content creation on Facebook , Twitter, Instagram and Blogging  Taught grades 1st-8th the fundamentals of Social Media, Blogging and Anti-Piracy  Designed a curriculum that met the educational standards of STEAM for all grade levels  Established a classroom environment that encompassed learning social media interaction and social responsibility  Executed plans that taught lessons on marketing, content creation on Facebook , Twitter, Instagram and Blogging

  • Releve Entertainment | The Merge Summit
    • Social Media Marketing Manager
      • Jul 2013 - Jan 2015

      • Research, plan and execute social media campaigns to use social platforms and digital content to tell stories and interact with online community. • Design and optimize an overall social marketing automation for assigned social platforms using approved content or embedded applications • Manage cross-channel strategy by ensuring consistency of messages across multiple channels including social, email, website and marketing materials • Develop social campaigns and promotion plans for live events on social platforms • Optimize tactics based on social analytics and create original content for distribution on assigned social platforms Show less

  • Cyndi4Good Digital PR
    • Digital Publicist
      • Dec 2012 - Jan 2015

      Service Media Outlets by using digital press kits, pitches, press release and media alerts. Assist with the development and placement of bylined articles (to fit particular vertical industries). Public Relations Planning, Social Media Coordinating, Event Publicity, and Artist Relations. Service Media Outlets by using digital press kits, pitches, press release and media alerts. Assist with the development and placement of bylined articles (to fit particular vertical industries). Public Relations Planning, Social Media Coordinating, Event Publicity, and Artist Relations.

  • Artist Resource Center (ARC Noho)
    • Social Media Manager
      • Jan 2014 - Apr 2014

      • Social Media Manager by content creation and curation via Facebook, Instagram and Twitter • Online Community Manager for The ARC and the ARC Dance Lounge. • Social Media Reporting and CRM via Twitter, Facebook and Instagram. • Provide analysis reports on social engagement, awareness, and improvement via insights and measurement. • Social Media Manager by content creation and curation via Facebook, Instagram and Twitter • Online Community Manager for The ARC and the ARC Dance Lounge. • Social Media Reporting and CRM via Twitter, Facebook and Instagram. • Provide analysis reports on social engagement, awareness, and improvement via insights and measurement.

  • WTUW Online Radio
    • Digital Publicist
      • Dec 2012 - Jan 2014

      Social Media planning, strategy and campaigning. Online Events, audience interaction and outreach. Online community research, search engine optimization, analytics and measurement. Social Media planning, strategy and campaigning. Online Events, audience interaction and outreach. Online community research, search engine optimization, analytics and measurement.

  • Total Prayze Entertainment Group
    • Entertainment
    • 1 - 100 Employee
    • Digital Publicist
      • Dec 2012 - May 2013

      Social Media planning, strategy and campaigning. Online Events, audience interaction and outreach Online community research, search engine optimization, analytic and measurement. Social Media planning, strategy and campaigning. Online Events, audience interaction and outreach Online community research, search engine optimization, analytic and measurement.

  • Tehillah Enterprises PR, LLC
    • Junior Publicist
      • Jun 2012 - Oct 2012

      Social Media Coordinator for various artists as well as Tehillah Enterprises, LLC. Service Media Outlets by using digital press kits, pitches and press release. Writer of album reviews, press release, pitches letters, bios, social media campaigns, post and more. Social Media Coordinator for various artists as well as Tehillah Enterprises, LLC. Service Media Outlets by using digital press kits, pitches and press release. Writer of album reviews, press release, pitches letters, bios, social media campaigns, post and more.

Education

  • St. John's University
    Bachelor of Science (B.Sc.), Public Relations/Image Management
    2010 - 2012
  • Southern University and Agricultural and Mechanical College at Baton Rouge
    Communication, Journalism, and Related Programs
    2006 - 2008

Community

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