Experience

WSVN-TV 7News

• United States
• Media Production
• 100 - 200 Employee

• General Sales Manager | TV & Digital Ad Campaigns | Concept Development | Cost Control | Mentoring

  • Mar 2008 - Present

  I was the first person to take the station to a 30% market share and keep it there while the Miami TV market continued to decline 8-10% annually. Delivered $100M in local and national revenue per year.MARKET & REVENUE GROWTH➢ Surpassed station market share record to 30%+ in declining Miami TV market by acquiring dedicated and new local and national accounts.➢ Overachieved audience share with 32% revenue for only 23% viewership. ➢ Grew TV-spot market share from 29.6% to 33.2%.➢ Garnered 25% share of $50M 2016 Miami political advertising market and doubled political ads from 2014 to 2016.➢ Cut cost-per-sale ratio by 20.5% through downsizing, reorganizing, training, and motivating. PROGRAM INNOVATION➢ Organized targeted campaigns for FIFA, NFL Football, MLB, World Series, Billboard Music Awards, Emmy Awards, 2017 Super Bowl, and 2018 World Cup.➢ Generated $200K+/year with new business campaign.➢ Increased annual revenue 5% by introducing the 5-second “minimercial.”➢ Initiated and managed WSVN website and implemented new weather, traffic, political, and news social media apps. ➢ Created Fox Prime sponsorships for The Simpsons, Empire, and other shows.➢ Conceptualized and oversaw development of news integration commercials such as Medical Minute, Design Tips, Facebook contests, hurricane safety tips, and other spots and sponsorships.CLIENTS ✧ Auto Manufacturers, Dealer Groups & Dealerships: Ford, Kia, Hyundai, Honda, Chevrolet, BMW, Audi, Toyota, Subaru, Volkswagen, Cadillac, Nissan✧Telecommunications: Comcast, AT&T, Sprint, T-Mobile, Verizon, TracFone, Metro PCS✧ Grocery & Restaurant Chains: Publix, Winn-Dixie, McDonald’s, Wendy’s✧ Healthcare: Memorial Hospitals, Broward Hospitals, Cleveland Clinic, Miami Children’s Hospital, Baptist Hospital✧ Political Advertising Agencies: Target Media, GSD&M, Cornerstone, Canal Partners Media, Noiseworks Media✧ Health Insurance: Preferred Care Partners, Simply Healthcare Plans, Sun Life Financial, MCCI, Humana Show less

• Local Sales Manager | Advertising Sales | Account Management | Sales Presentations | Sales Training

  • Mar 2003 - Nov 2008

  My sales reps and I generated 60% of all station revenue.➢ Expanded local market share from 26.5% to 30% in 1 year by developing relationships, generating new business, and developing and managing sales team.➢ Acquired $300M Lexus Sports Extra sponsorship naming rights.➢ Sold first NFL season advertising packages for $350K each.➢ Originated new lead-generation process and trained team to use it.

• Local Account Executive | Television Advertising Sales | Account Management | Sales Presentations

  • Mar 1993 - Mar 2003

  Directed 50 local accounts that earned $950K/month.➢ Managed Atlanta region ad agency, automotive, and other large corporate accounts.