Cynthia Lupercio Macías
Director of Operations at Hook + Ladder Digital- Claim this Profile
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Credentials
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Capstone: Applying Project Management in the Real World
CourseraAug, 2022- Sep, 2024 -
Google Project Management Certificate
CourseraAug, 2022- Sep, 2024 -
Agile Project Management
CourseraJul, 2022- Sep, 2024 -
Project Execution: Running the Project
CourseraJul, 2022- Sep, 2024 -
Project Planning: Putting It All Together
CourseraJun, 2022- Sep, 2024 -
Project Initiation: Starting a Successful Project
CourseraApr, 2022- Sep, 2024 -
Foundations of Project Management
CourseraMar, 2022- Sep, 2024 -
Google Ads Search Certification
Google -
Google Project Management | Specialization
Coursera -
Inbound Marketing Certification
HubSpot -
Sales Enablement Certification
HubSpot Academy
Experience
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Hook + Ladder Digital
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Canada
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Advertising Services
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1 - 100 Employee
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Director of Operations
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Aug 2023 - Present
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Zigatta
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Project Manager
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Aug 2021 - Sep 2022
As a Project Manager at Zigatta I was in charge of the eCommerce team and customer relationship management for Mexico and USA companies.My most significant impact was actively listening to the customer needs, effective communication and tasks coordination with the people involved in each project to generate growth and traction for our customer’s products and services.
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eCommerce Director
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Mar 2021 - Feb 2022
As an eCommerce Director has become my passion to lead the eCommerce, Web, and CRM Development and Consulting team creating strategies, defining goals, and executing eCommerce plans through the correct definition of work methodologies, processes, project management, and team alignment.As a UX specialist, I have designed and validated user and product experience phases for eCommerce and web projects.
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Business Manager
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Jul 2020 - Feb 2021
With over 10 years of agency experience as a certified Google Ads expert, we help brands achieve their business marketing goals. As a Digital Marketing and SEM Specialist I’ve managed and constantly optimized PPC campaigns on Google Ads, Facebook Ads and other social media platforms. I will help you generate quality leads that convert into sales, so you can focus your energy on growing your business. With my team, we’ve helped +500 entrepreneurs and companies, from a variety of industries and countries, consistently acquire qualified leads that have helped them boost their sales and improve their return of investment (ROI). Show less
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ADWEB Solutions
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Mexico
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Advertising Services
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1 - 100 Employee
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Directora de marketing digital
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Mar 2013 - Jul 2020
Dirección del equipo especializado en consultoría y ejecución de campañas de Marketing Digital de Adquisición a través de Redes Sociales y Google Ads enfocadas a la generación de resultados y crecimiento comercial de cada cliente.Definición de metodologías de trabajo, procesos y alineación del equipo a las herramientas y gestión de proyectos. Entrenamiento y especialización del equipo de consultores digitales que asesora a cada cliente y define y ejecuta las estrategias de los proyectos.Captación y consultoría a clientes potenciales y atracción de nuevos clientes con potencial de generarles un alto valor y ROI a través de la ejecución de campañas de Marketing Digital de Adquisición. Show less
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Asesora de Marketing Digital
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Mar 2011 - Mar 2013
Diseño y ejecución de campañas y estrategias digitales en Google, Facebook y Twitter para aumentar ventas en PyMEs. Supervisión del cumplimiento de los objetivos del equipo de marketing y presentación de resultados y propuestas para cada cliente.
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Education
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Universidad de Guadalajara
Bachelor's degree, Business, Management, Marketing, and Related Support Services -
Universidad Argentina de la Empresa
Comercialización, Marketing -
Universidad de Guadalajara
Licenciatura en Mercadotecnia, Marketing