Cynthia Lupercio Macías

Director of Operations at Hook + Ladder Digital
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Location
Guadalajara, Jalisco, Mexico, MX

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Credentials

  • Capstone: Applying Project Management in the Real World
    Coursera
    Aug, 2022
    - Sep, 2024
  • Google Project Management Certificate
    Coursera
    Aug, 2022
    - Sep, 2024
  • Agile Project Management
    Coursera
    Jul, 2022
    - Sep, 2024
  • Project Execution: Running the Project
    Coursera
    Jul, 2022
    - Sep, 2024
  • Project Planning: Putting It All Together
    Coursera
    Jun, 2022
    - Sep, 2024
  • Project Initiation: Starting a Successful Project
    Coursera
    Apr, 2022
    - Sep, 2024
  • Foundations of Project Management
    Coursera
    Mar, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google
  • Google Project Management | Specialization
    Coursera
  • Inbound Marketing Certification
    HubSpot
  • Sales Enablement Certification
    HubSpot Academy

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director of Operations
      • Aug 2023 - Present
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Manager
      • Aug 2021 - Sep 2022

      As a Project Manager at Zigatta I was in charge of the eCommerce team and customer relationship management for Mexico and USA companies.My most significant impact was actively listening to the customer needs, effective communication and tasks coordination with the people involved in each project to generate growth and traction for our customer’s products and services.

    • eCommerce Director
      • Mar 2021 - Feb 2022

      As an eCommerce Director has become my passion to lead the eCommerce, Web, and CRM Development and Consulting team creating strategies, defining goals, and executing eCommerce plans through the correct definition of work methodologies, processes, project management, and team alignment.As a UX specialist, I have designed and validated user and product experience phases for eCommerce and web projects.

    • Business Manager
      • Jul 2020 - Feb 2021

      With over 10 years of agency experience as a certified Google Ads expert, we help brands achieve their business marketing goals. As a Digital Marketing and SEM Specialist I’ve managed and constantly optimized PPC campaigns on Google Ads, Facebook Ads and other social media platforms. I will help you generate quality leads that convert into sales, so you can focus your energy on growing your business. With my team, we’ve helped +500 entrepreneurs and companies, from a variety of industries and countries, consistently acquire qualified leads that have helped them boost their sales and improve their return of investment (ROI). Show less

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Directora de marketing digital
      • Mar 2013 - Jul 2020

      Dirección del equipo especializado en consultoría y ejecución de campañas de Marketing Digital de Adquisición a través de Redes Sociales y Google Ads enfocadas a la generación de resultados y crecimiento comercial de cada cliente.Definición de metodologías de trabajo, procesos y alineación del equipo a las herramientas y gestión de proyectos. Entrenamiento y especialización del equipo de consultores digitales que asesora a cada cliente y define y ejecuta las estrategias de los proyectos.Captación y consultoría a clientes potenciales y atracción de nuevos clientes con potencial de generarles un alto valor y ROI a través de la ejecución de campañas de Marketing Digital de Adquisición. Show less

    • Asesora de Marketing Digital
      • Mar 2011 - Mar 2013

      Diseño y ejecución de campañas y estrategias digitales en Google, Facebook y Twitter para aumentar ventas en PyMEs. Supervisión del cumplimiento de los objetivos del equipo de marketing y presentación de resultados y propuestas para cada cliente.

Education

  • Universidad de Guadalajara
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2006 - 2010
  • Universidad Argentina de la Empresa
    Comercialización, Marketing
    2010 - 2010
  • Universidad de Guadalajara
    Licenciatura en Mercadotecnia, Marketing
    2007 - 2010

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