Chris von Huene
Sales Director at 3d Signals- Claim this Profile
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Bio
Zinette Ezra
I am absolutely thrilled to recommend Chris, our exceptional Director of Sales for the North American region at 3d Signals. As the CPO, I had the privilege of working closely with Chris and witnessing his remarkable sales leadership and multifaceted skill set. Chris was instrumental in shaping our go-to-market strategy, market penetration efforts, and outbound processes and campaigns. He skillfully tackled the complex SMB market for discrete manufacturing and showcased an outstanding mastery of the sales motion in the SaaS industrial IoT domain. One of Chris's most impressive achievements was securing the largest ARR deal in our company's history, as well as being responsible for the first sale of a new product. His technical sales expertise, combined with an in-depth understanding of our product, enabled him to excel in the sales process and ensure account expansion. Working collaboratively with the Customer Success and Product Management teams, Chris developed a comprehensive expansion strategy that significantly enhanced our onboarding process and customer satisfaction levels. Chris's unwavering dedication, passion for sales, and keen attention to detail made him an indispensable asset to our organization. His people-oriented approach and ability to foster strong relationships with colleagues contributed to a highly productive and positive work environment. I wholeheartedly endorse Chris as a truly exceptional candidate for any company seeking a results-oriented, enthusiastic, and collaborative sales leader. His remarkable achievements, technical sales proficiency, and team-building skills make him the perfect fit for any sales-focused role.
Kenny Baldo
When tasked with putting together a
Zinette Ezra
I am absolutely thrilled to recommend Chris, our exceptional Director of Sales for the North American region at 3d Signals. As the CPO, I had the privilege of working closely with Chris and witnessing his remarkable sales leadership and multifaceted skill set. Chris was instrumental in shaping our go-to-market strategy, market penetration efforts, and outbound processes and campaigns. He skillfully tackled the complex SMB market for discrete manufacturing and showcased an outstanding mastery of the sales motion in the SaaS industrial IoT domain. One of Chris's most impressive achievements was securing the largest ARR deal in our company's history, as well as being responsible for the first sale of a new product. His technical sales expertise, combined with an in-depth understanding of our product, enabled him to excel in the sales process and ensure account expansion. Working collaboratively with the Customer Success and Product Management teams, Chris developed a comprehensive expansion strategy that significantly enhanced our onboarding process and customer satisfaction levels. Chris's unwavering dedication, passion for sales, and keen attention to detail made him an indispensable asset to our organization. His people-oriented approach and ability to foster strong relationships with colleagues contributed to a highly productive and positive work environment. I wholeheartedly endorse Chris as a truly exceptional candidate for any company seeking a results-oriented, enthusiastic, and collaborative sales leader. His remarkable achievements, technical sales proficiency, and team-building skills make him the perfect fit for any sales-focused role.
Kenny Baldo
When tasked with putting together a
Zinette Ezra
I am absolutely thrilled to recommend Chris, our exceptional Director of Sales for the North American region at 3d Signals. As the CPO, I had the privilege of working closely with Chris and witnessing his remarkable sales leadership and multifaceted skill set. Chris was instrumental in shaping our go-to-market strategy, market penetration efforts, and outbound processes and campaigns. He skillfully tackled the complex SMB market for discrete manufacturing and showcased an outstanding mastery of the sales motion in the SaaS industrial IoT domain. One of Chris's most impressive achievements was securing the largest ARR deal in our company's history, as well as being responsible for the first sale of a new product. His technical sales expertise, combined with an in-depth understanding of our product, enabled him to excel in the sales process and ensure account expansion. Working collaboratively with the Customer Success and Product Management teams, Chris developed a comprehensive expansion strategy that significantly enhanced our onboarding process and customer satisfaction levels. Chris's unwavering dedication, passion for sales, and keen attention to detail made him an indispensable asset to our organization. His people-oriented approach and ability to foster strong relationships with colleagues contributed to a highly productive and positive work environment. I wholeheartedly endorse Chris as a truly exceptional candidate for any company seeking a results-oriented, enthusiastic, and collaborative sales leader. His remarkable achievements, technical sales proficiency, and team-building skills make him the perfect fit for any sales-focused role.
Kenny Baldo
When tasked with putting together a
Zinette Ezra
I am absolutely thrilled to recommend Chris, our exceptional Director of Sales for the North American region at 3d Signals. As the CPO, I had the privilege of working closely with Chris and witnessing his remarkable sales leadership and multifaceted skill set. Chris was instrumental in shaping our go-to-market strategy, market penetration efforts, and outbound processes and campaigns. He skillfully tackled the complex SMB market for discrete manufacturing and showcased an outstanding mastery of the sales motion in the SaaS industrial IoT domain. One of Chris's most impressive achievements was securing the largest ARR deal in our company's history, as well as being responsible for the first sale of a new product. His technical sales expertise, combined with an in-depth understanding of our product, enabled him to excel in the sales process and ensure account expansion. Working collaboratively with the Customer Success and Product Management teams, Chris developed a comprehensive expansion strategy that significantly enhanced our onboarding process and customer satisfaction levels. Chris's unwavering dedication, passion for sales, and keen attention to detail made him an indispensable asset to our organization. His people-oriented approach and ability to foster strong relationships with colleagues contributed to a highly productive and positive work environment. I wholeheartedly endorse Chris as a truly exceptional candidate for any company seeking a results-oriented, enthusiastic, and collaborative sales leader. His remarkable achievements, technical sales proficiency, and team-building skills make him the perfect fit for any sales-focused role.
Kenny Baldo
When tasked with putting together a
Credentials
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ABC's of International Trade Program
Ahlers Center for International Business (USD) and the Americas Competitiveness Center (Tec) -
Excellence with Excel
Breaking into Wallstreet
Experience
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3d Signals
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Israel
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Automation Machinery Manufacturing
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1 - 100 Employee
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Sales Director
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Jan 2022 - Present
• Successfully opened the US market within 7 weeks of being hired, generating a $1.2M pipeline and closing $480K in new annual recurring revenue (ARR) through outbound sales strategies and without relying on pre-existing marketing or sales processes • Assembled and managed a cross-functional team of SDRs, AEs, and CSMs, overseeing all aspects of the sales process from pre-sales to installation and customer success • Implemented MEDDPICC sales qualification methodology and Mutual Action… Show more • Successfully opened the US market within 7 weeks of being hired, generating a $1.2M pipeline and closing $480K in new annual recurring revenue (ARR) through outbound sales strategies and without relying on pre-existing marketing or sales processes • Assembled and managed a cross-functional team of SDRs, AEs, and CSMs, overseeing all aspects of the sales process from pre-sales to installation and customer success • Implemented MEDDPICC sales qualification methodology and Mutual Action Plans, reducing sales cycle time from 6 months to 100 days and mitigating risks in deals • Signed the company's largest deal worth $360K TCV within five months of being hired • Created the company's first sales playbook, encompassing target company profiles, ideal customer profiles, competitor analysis, persona-based messaging, sales stages, qualification criteria, outbound messaging, and objection handling • Standardized discovery calls and demos, increasing conversion rates through repeatable frameworks and coaching • Developed sales quota, hiring plans, and compensation plans in collaboration with CRO and GM of US for 2022 and 2023, including all financial modeling in Excel • Streamlined installation process in partnership with the installation team, reducing time to install from 2.5 months to 5 weeks • Created an internal Customer Success playbook and standardized onboarding process, resulting in faster ramp-up times, increased consistency, and reduced workloads • Developed customer playbooks resulting in a 30% reduction in product ramp time, 50% decrease in internal workloads, and a 20% shorter expansion timeline • Established 3 strategic partnerships and signed the company's first partnership deal, closing in 28 days at the lowest CAC • Redefined pricing and product offering in collaboration with CRO to align with the US market and competition • Developed 3 ROI models based on customer use cases, enabling the company to charge a premium for its offering without heavy discounting Show less • Successfully opened the US market within 7 weeks of being hired, generating a $1.2M pipeline and closing $480K in new annual recurring revenue (ARR) through outbound sales strategies and without relying on pre-existing marketing or sales processes • Assembled and managed a cross-functional team of SDRs, AEs, and CSMs, overseeing all aspects of the sales process from pre-sales to installation and customer success • Implemented MEDDPICC sales qualification methodology and Mutual Action… Show more • Successfully opened the US market within 7 weeks of being hired, generating a $1.2M pipeline and closing $480K in new annual recurring revenue (ARR) through outbound sales strategies and without relying on pre-existing marketing or sales processes • Assembled and managed a cross-functional team of SDRs, AEs, and CSMs, overseeing all aspects of the sales process from pre-sales to installation and customer success • Implemented MEDDPICC sales qualification methodology and Mutual Action Plans, reducing sales cycle time from 6 months to 100 days and mitigating risks in deals • Signed the company's largest deal worth $360K TCV within five months of being hired • Created the company's first sales playbook, encompassing target company profiles, ideal customer profiles, competitor analysis, persona-based messaging, sales stages, qualification criteria, outbound messaging, and objection handling • Standardized discovery calls and demos, increasing conversion rates through repeatable frameworks and coaching • Developed sales quota, hiring plans, and compensation plans in collaboration with CRO and GM of US for 2022 and 2023, including all financial modeling in Excel • Streamlined installation process in partnership with the installation team, reducing time to install from 2.5 months to 5 weeks • Created an internal Customer Success playbook and standardized onboarding process, resulting in faster ramp-up times, increased consistency, and reduced workloads • Developed customer playbooks resulting in a 30% reduction in product ramp time, 50% decrease in internal workloads, and a 20% shorter expansion timeline • Established 3 strategic partnerships and signed the company's first partnership deal, closing in 28 days at the lowest CAC • Redefined pricing and product offering in collaboration with CRO to align with the US market and competition • Developed 3 ROI models based on customer use cases, enabling the company to charge a premium for its offering without heavy discounting Show less
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Pavilion
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United States
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Think Tanks
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400 - 500 Employee
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Founding Associate
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Feb 2020 - Present
The Revenue Collective (RC) is a private, invitation-only organization exclusively for top sales, marketing, operation, and executives leaders worldwide. I am a Founding Member of the Associate program introduced in December of 2019, comprised of non-executives members nominated by existing Revenue Collective members. As part of the founding team, we will create the foundation for the Associate Program while receiving direct mentorship from senior Revenue Collective members and… Show more The Revenue Collective (RC) is a private, invitation-only organization exclusively for top sales, marketing, operation, and executives leaders worldwide. I am a Founding Member of the Associate program introduced in December of 2019, comprised of non-executives members nominated by existing Revenue Collective members. As part of the founding team, we will create the foundation for the Associate Program while receiving direct mentorship from senior Revenue Collective members and access to a global network of resources provided by the RC. Show less The Revenue Collective (RC) is a private, invitation-only organization exclusively for top sales, marketing, operation, and executives leaders worldwide. I am a Founding Member of the Associate program introduced in December of 2019, comprised of non-executives members nominated by existing Revenue Collective members. As part of the founding team, we will create the foundation for the Associate Program while receiving direct mentorship from senior Revenue Collective members and… Show more The Revenue Collective (RC) is a private, invitation-only organization exclusively for top sales, marketing, operation, and executives leaders worldwide. I am a Founding Member of the Associate program introduced in December of 2019, comprised of non-executives members nominated by existing Revenue Collective members. As part of the founding team, we will create the foundation for the Associate Program while receiving direct mentorship from senior Revenue Collective members and access to a global network of resources provided by the RC. Show less
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Prodigal
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United States
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Software Development
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1 - 100 Employee
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Sales Director
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Oct 2020 - Jan 2022
• Spearheaded sales strategy development as the first sales hire, responsible for both full-cycle closing and establishing the entire outbound sales process • Surpassed sales targets by achieving 104% year-to-date (YTD) quota attainment, closing four major deals with over $100K in annual recurring revenue (ARR) each • Developed ideal customer profiles through customer interviews, and crafted four persona-based outbound cadences to optimize top of funnel… Show more • Spearheaded sales strategy development as the first sales hire, responsible for both full-cycle closing and establishing the entire outbound sales process • Surpassed sales targets by achieving 104% year-to-date (YTD) quota attainment, closing four major deals with over $100K in annual recurring revenue (ARR) each • Developed ideal customer profiles through customer interviews, and crafted four persona-based outbound cadences to optimize top of funnel process • Streamlined sales stages in Salesforce, implementing clear qualification criteria at each stage for enhanced pipeline management • Transitioned contract terms from month-to-month to one-year commitments with minimums, standardizing pricing for improved revenue forecasting and stability • Improved sales efficiency by standardizing discovery and demo questions, eliminating trials, and achieving a 50% reduction in average close time • Expertly negotiated partnerships, securing the company's largest partner to date with a deal value exceeding $100K ARR Show less • Spearheaded sales strategy development as the first sales hire, responsible for both full-cycle closing and establishing the entire outbound sales process • Surpassed sales targets by achieving 104% year-to-date (YTD) quota attainment, closing four major deals with over $100K in annual recurring revenue (ARR) each • Developed ideal customer profiles through customer interviews, and crafted four persona-based outbound cadences to optimize top of funnel… Show more • Spearheaded sales strategy development as the first sales hire, responsible for both full-cycle closing and establishing the entire outbound sales process • Surpassed sales targets by achieving 104% year-to-date (YTD) quota attainment, closing four major deals with over $100K in annual recurring revenue (ARR) each • Developed ideal customer profiles through customer interviews, and crafted four persona-based outbound cadences to optimize top of funnel process • Streamlined sales stages in Salesforce, implementing clear qualification criteria at each stage for enhanced pipeline management • Transitioned contract terms from month-to-month to one-year commitments with minimums, standardizing pricing for improved revenue forecasting and stability • Improved sales efficiency by standardizing discovery and demo questions, eliminating trials, and achieving a 50% reduction in average close time • Expertly negotiated partnerships, securing the company's largest partner to date with a deal value exceeding $100K ARR Show less
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Xerox
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United States
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Business Consulting and Services
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700 & Above Employee
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Account Executive
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Jul 2019 - Oct 2020
• Surpassed sales expectations by achieving five months' worth of quota in just one month, showcasing exceptional performance • Ranked among the top 3 Account Executives in a group of new Xerox sales reps who started in 2019, reflecting dedication and expertise • Demonstrated self-sufficiency in a full-cycle sales role, independently sourcing 100% of deals without reliance on marketing leads or inbound inquiries • Successfully built and managed a robust pipeline exceeding… Show more • Surpassed sales expectations by achieving five months' worth of quota in just one month, showcasing exceptional performance • Ranked among the top 3 Account Executives in a group of new Xerox sales reps who started in 2019, reflecting dedication and expertise • Demonstrated self-sufficiency in a full-cycle sales role, independently sourcing 100% of deals without reliance on marketing leads or inbound inquiries • Successfully built and managed a robust pipeline exceeding $1M in revenue, while consistently meeting a $30K monthly quota for sustained sales growth Show less • Surpassed sales expectations by achieving five months' worth of quota in just one month, showcasing exceptional performance • Ranked among the top 3 Account Executives in a group of new Xerox sales reps who started in 2019, reflecting dedication and expertise • Demonstrated self-sufficiency in a full-cycle sales role, independently sourcing 100% of deals without reliance on marketing leads or inbound inquiries • Successfully built and managed a robust pipeline exceeding… Show more • Surpassed sales expectations by achieving five months' worth of quota in just one month, showcasing exceptional performance • Ranked among the top 3 Account Executives in a group of new Xerox sales reps who started in 2019, reflecting dedication and expertise • Demonstrated self-sufficiency in a full-cycle sales role, independently sourcing 100% of deals without reliance on marketing leads or inbound inquiries • Successfully built and managed a robust pipeline exceeding $1M in revenue, while consistently meeting a $30K monthly quota for sustained sales growth Show less
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Iterable
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United States
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Software Development
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500 - 600 Employee
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Strategic Business Development
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May 2018 - Apr 2019
• Drove over $4M in sales pipeline by skillfully leveraging multi-channel communications with prominent B2C companies such as Hilton, Allstate, and Under Armour • Quickly mastered the role, and within the first month, crafted six buyer personas that addressed Iterable's challenges and KPIs, and established a top-performing outbound sales strategy • Played an instrumental role in shaping the outbound SDR strategy by working closely with consultants and confidently proposing… Show more • Drove over $4M in sales pipeline by skillfully leveraging multi-channel communications with prominent B2C companies such as Hilton, Allstate, and Under Armour • Quickly mastered the role, and within the first month, crafted six buyer personas that addressed Iterable's challenges and KPIs, and established a top-performing outbound sales strategy • Played an instrumental role in shaping the outbound SDR strategy by working closely with consultants and confidently proposing innovative improvements, which were widely adopted as the 2019 strategy • Demonstrated expertise in creating, documenting, and teaching best practices for account research and multi-channel outbound sales, while actively mentoring new reps during their probation period and spearheading week-long new hire training in the latest satellite office Show less • Drove over $4M in sales pipeline by skillfully leveraging multi-channel communications with prominent B2C companies such as Hilton, Allstate, and Under Armour • Quickly mastered the role, and within the first month, crafted six buyer personas that addressed Iterable's challenges and KPIs, and established a top-performing outbound sales strategy • Played an instrumental role in shaping the outbound SDR strategy by working closely with consultants and confidently proposing… Show more • Drove over $4M in sales pipeline by skillfully leveraging multi-channel communications with prominent B2C companies such as Hilton, Allstate, and Under Armour • Quickly mastered the role, and within the first month, crafted six buyer personas that addressed Iterable's challenges and KPIs, and established a top-performing outbound sales strategy • Played an instrumental role in shaping the outbound SDR strategy by working closely with consultants and confidently proposing innovative improvements, which were widely adopted as the 2019 strategy • Demonstrated expertise in creating, documenting, and teaching best practices for account research and multi-channel outbound sales, while actively mentoring new reps during their probation period and spearheading week-long new hire training in the latest satellite office Show less
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Dynamic Signal by Firstup
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United States
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Software Development
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1 - 100 Employee
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Business Development Representative
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Jan 2018 - Apr 2018
• Surpassed performance expectations by consistently exceeding daily outbound call and email quotas by 20%, showcasing a strong work ethic and dedication • Fostered productive partnerships with Account Executives and the Marketing team, collaboratively executing successful outbound campaigns and skillfully managing follow-up interactions with potential clients • Surpassed performance expectations by consistently exceeding daily outbound call and email quotas by 20%, showcasing a strong work ethic and dedication • Fostered productive partnerships with Account Executives and the Marketing team, collaboratively executing successful outbound campaigns and skillfully managing follow-up interactions with potential clients
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Corsair Strategic Advisors
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Greater San Diego Area
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Business Development
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Dec 2016 - Jan 2018
• Collaborated closely with CEO to successfully pitch two startup companies to high net worth investors, fostering international partnerships and strengthening company divisions • Effectively supervised and mentored two employees, providing guidance in prioritization, problem-solving, and comprehensive support to drive their success • Skillfully managed design agency, overseeing the creation and production of compelling marketing materials to enhance brand visibility • Collaborated closely with CEO to successfully pitch two startup companies to high net worth investors, fostering international partnerships and strengthening company divisions • Effectively supervised and mentored two employees, providing guidance in prioritization, problem-solving, and comprehensive support to drive their success • Skillfully managed design agency, overseeing the creation and production of compelling marketing materials to enhance brand visibility
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Jack in the Box
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United States
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Restaurants
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700 & Above Employee
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Senior Financial Analyst
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Nov 2016 - Dec 2017
• Identified $1.2M in operational savings, which improved labor/food cost KPIs by 17% • Exposed $467K in savings by improving key operational metrics after an in-depth store-level analysis • Created the first same-store sales and transactions model covering company to franchise transfers, and store remodel impacts. Provided ongoing C-Suite budget planning guidance • Created a wage methodology to set price increases and wages. Results implemented by leadership. • Identified $1.2M in operational savings, which improved labor/food cost KPIs by 17% • Exposed $467K in savings by improving key operational metrics after an in-depth store-level analysis • Created the first same-store sales and transactions model covering company to franchise transfers, and store remodel impacts. Provided ongoing C-Suite budget planning guidance • Created a wage methodology to set price increases and wages. Results implemented by leadership.
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ResMed
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Financial Analyst
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Sep 2015 - Nov 2016
• Led negotiation resulting in significant savings on $8.3M contract. • Secured $300K in savings and mitigated $3M in liabilities in supplier contracts • Created financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing • Created and pitched cashflow model, which forecasted $830K of savings from efficiencies of new customer service phone system • Exposed $2M in excess cost from… Show more • Led negotiation resulting in significant savings on $8.3M contract. • Secured $300K in savings and mitigated $3M in liabilities in supplier contracts • Created financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing • Created and pitched cashflow model, which forecasted $830K of savings from efficiencies of new customer service phone system • Exposed $2M in excess cost from underperformance after researching vendor performance, which resulted in termination of contract for cause • Designed financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing Show less • Led negotiation resulting in significant savings on $8.3M contract. • Secured $300K in savings and mitigated $3M in liabilities in supplier contracts • Created financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing • Created and pitched cashflow model, which forecasted $830K of savings from efficiencies of new customer service phone system • Exposed $2M in excess cost from… Show more • Led negotiation resulting in significant savings on $8.3M contract. • Secured $300K in savings and mitigated $3M in liabilities in supplier contracts • Created financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing • Created and pitched cashflow model, which forecasted $830K of savings from efficiencies of new customer service phone system • Exposed $2M in excess cost from underperformance after researching vendor performance, which resulted in termination of contract for cause • Designed financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing Show less
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UTC Aerospace Systems
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Strategic Analyst & Project Lead
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Jul 2013 - 2015
• Selected by senior management for a two-year leadership program which included leading two separate teams of 10 employees on multiple process optimization projects • Increased annual profits by $1M, raised margins by 37%, and reduced turnaround time from two weeks to three days on product repair contract by shifting company from a repair to an exchange strategy • Generated $120K sales by designing three sales and inventory dashboards for more than 10 aircraft to forecast… Show more • Selected by senior management for a two-year leadership program which included leading two separate teams of 10 employees on multiple process optimization projects • Increased annual profits by $1M, raised margins by 37%, and reduced turnaround time from two weeks to three days on product repair contract by shifting company from a repair to an exchange strategy • Generated $120K sales by designing three sales and inventory dashboards for more than 10 aircraft to forecast market trends and drivers while also decreasing quantity of stock and selling parts back to suppliers • Assembled comprehensive five-year developing market opportunities analysis for senior leadership Show less • Selected by senior management for a two-year leadership program which included leading two separate teams of 10 employees on multiple process optimization projects • Increased annual profits by $1M, raised margins by 37%, and reduced turnaround time from two weeks to three days on product repair contract by shifting company from a repair to an exchange strategy • Generated $120K sales by designing three sales and inventory dashboards for more than 10 aircraft to forecast… Show more • Selected by senior management for a two-year leadership program which included leading two separate teams of 10 employees on multiple process optimization projects • Increased annual profits by $1M, raised margins by 37%, and reduced turnaround time from two weeks to three days on product repair contract by shifting company from a repair to an exchange strategy • Generated $120K sales by designing three sales and inventory dashboards for more than 10 aircraft to forecast market trends and drivers while also decreasing quantity of stock and selling parts back to suppliers • Assembled comprehensive five-year developing market opportunities analysis for senior leadership Show less
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In Sync Management Consulting
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Greater San Diego Area
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Project Manager - Research
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Sep 2011 - Oct 2013
• Assisted CEO in helping client improve performance 20% in three key areas by analyzing results of assessments, identifying strengths and weaknesses of client’s systems, and providing recommendations to senior management • Created monthly and yearly reports for client’s senior leaders with progress updates, results, next steps, and key risks • Assisted CEO in helping client improve performance 20% in three key areas by analyzing results of assessments, identifying strengths and weaknesses of client’s systems, and providing recommendations to senior management • Created monthly and yearly reports for client’s senior leaders with progress updates, results, next steps, and key risks
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LPL Financial
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United States
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Financial Services
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700 & Above Employee
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Lead Analyst – Alternative Investments (Contract)
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Jan 2013 - Jul 2013
• Led a team of six to implement quality controls to ensure accuracy of FINRA audit documents and processes by creating standardized practices • Promoted to a lead position in less than one month based on performance • Led a team of six to implement quality controls to ensure accuracy of FINRA audit documents and processes by creating standardized practices • Promoted to a lead position in less than one month based on performance
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Education
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University of San Diego
Bachelor's degree, Business Administration