Experience

MR Sleep US, LLC

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Owner and Managing Director

  • Mar 2018 - Present

  Marketing and Strategy Marketing and Strategy



M2 Solutions, LLC

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing and Strategy Director

  • Feb 2018 - Present

  • Develop Marketing Strategy, Planning and Execution while achieving Company's goals (Brand Awareness, Growth and Profit) • Conduct market research and competitive benchmarking to arrive at viable concepts and to develop the core positioning and messaging for products. • Define and create KPI's to create a performance tracking platform. • Contribute with Sales and Channels Enablement using Partners and Distributors data. • Facilitate the adoption of Customer Success as recurrent revenue source. Show less


Commexport, LLC
• International Trade and Development
• Owner and Managing Director

  • Mar 2007 - Present


Cisco

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Global Insights and Customer Experience Sr Manager

  • Feb 2016 - Nov 2017

  • Developed Business and Data Analytics capabilities to support the processes ofBusiness Intelligence, Customer Insights, Customer Experience.• Evangelized different organizations inside the company about how to Fact-baseddecision defining metrics, root-cause analysis, gap analysis, etc.• Focused and empowered Leaders (Sales, Engineering, Marketing, Partners) to prioritizeinitiatives that drive customer’s satisfaction by acting by common priorities.• Introduced elements of Behavioral Economics to understand and correct CustomerSatisfaction issues to generate better insights.• Created a method to align Sales organizations with Sales motions and Cost of Serviceoptimizing operations on a customer focus environment.• Deployed a culture of ROI based on market and business opportunities. Show less

• Customer and Business Intelligence Manager

  • Dec 2010 - Feb 2016

  • Fed Sales Teams with Customer Intelligence which improved the planning and execution process; creating a new era in the go-to market for the company. This change produced growth in markets around double digits for 10 quarters in a row for operations like US Commercial.• Developed and applied models to predict Customer’s behaviors like Propensity to buy (P2B) models which allowed to align customers’ needs with products and services from the company.• Took the Customer Intelligence and Business Intelligence to the next level introducing the feelings of the customers as a key component of the findings shared with the leadership level.• Influenced leaders to use Opportunity Analysis as homogenizer of the common goals reducing conflicts on the company’s priorities and goals. Show less

• Customer and Business Analytics Manager

  • Aug 2007 - Dec 2010

  • Transformed Customer Intelligence from Data collection to Data Analytics as part of Strategic Marketing.• Participated in the design, creation and evolution of the Wallet Models.• Used the RAD Model intensively (Retain, Acquire and Develop) and Modified 9-Block Model for Customer Segmentation.• Deepened in Competitive Analysis as a key factor for Business Intelligence.



Pure Solutions

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Sr. Project Manager

  • Jun 2002 - Jun 2007

  • Designed and executed campaigns oriented to generate demand and lead distribution. • Developed strategies to reduce cost of marketing using knowledge centers. • Improved Lead qualification and Lead conversion rates. • Introduced in Latin America new marketing techniques like eMarketing. • Participated in the creation of a single source of truth for Marketing Operations: Datamarts, Database Management, Data Mining, Processes, Metrics, Budget, Reporting and Accountability. • Created a culture of Customer profiling as key for Account-based marketing activities. • Designed and Deployed Surveys about Customer satisfaction in Marketing and Market Intelligence. Show less



Universidad Católica Andres Bello

• Legal Services
• 1 - 100 Employee

• Postgraduate Professor

  • Jul 1990 - Jun 2002

  • Advanced Financial Modeling • Financial Markets • Advanced Financial Modeling • Financial Markets



Del Sur Banco Universal

• Venezuela
• Banking
• 100 - 200 Employee

• Executive Vice-President of Planning and Strategy

  • Jan 2001 - Dec 2001

  • Created the Market and Customer research culture to understand accounts behaviors. • Involved in the Process of Product Design attending Strategic Objectives. • Managed the implementation of Product Development concepts. • Leaded the 5 years Corporate Strategic Plan. • Implanted the Balanced Score Card Culture. • Introduced Marketing Intelligence in most of the Marketing Campaigns. • Established Competitive Analysis for Product Marketing. • Created the Market and Customer research culture to understand accounts behaviors. • Involved in the Process of Product Design attending Strategic Objectives. • Managed the implementation of Product Development concepts. • Leaded the 5 years Corporate Strategic Plan. • Implanted the Balanced Score Card Culture. • Introduced Marketing Intelligence in most of the Marketing Campaigns. • Established Competitive Analysis for Product Marketing.



Banco Exterior

• Venezuela
• Banking
• 700 & Above Employee

• Vice President Of Planning

  • Jun 1996 - Mar 2000

  • Designed, Developed and Deployed Strategic Planning • Established Cost Analysis for Products and Process. • Initiated Customer’s behavior research. • Designed, Developed and Deployed Strategic Planning • Established Cost Analysis for Products and Process. • Initiated Customer’s behavior research.



Banco Latino

• Spain
• Business Consulting and Services

• Vice-President of Financial Planning

  • 1992 - 1994

  • In Charge of Financial and Strategic Planning and Execution • In Charge of Financial and Strategic Planning and Execution