Experience

Tupelo Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Director

  • Oct 2021 - Present

  For 21 years, Tupelo Press has devoted themselves to widening the audience for contemporary poetry and literary prose by emerging and established writers of diverse ethnic and cultural backgrounds, including, especially, women and writers of color, the LGBTQ, immigrant, and Native American communities. Last year, for example, recently they published Native Voices: Indigenous American Poetry, Craft and Conversations: an anthology of urgent contemporary poetry and eloquent craft essays and histories by Indigenous writers, spanning the mid-twentieth century to today. This anthology has become a best seller and cynosure of dozens of readings around the country, adopted, thus far, by 17 university courses. Tupelo Press aims to develop wider audiences for, and deeper understanding of, innovative, multi-cultural writing by essential participants in this dialogue. At the same time, they undertake to enhance the reading experience itself by publishing and distributing gorgeously designed and produced books. Tupelo Press has published and distributed 245 well-reviewed titles, so many of them prize-winning, all of them, I believe, necessary. They have always privileged emerging writers, launching the careers of such notable poets as Ilya Kaminsky, Aimee Nezhukumatathil, Maggie Smith, Ruth-Ellen Kocher & Dan Beachy Quick. Women authors comprise over 65% of their list. With these works in particular they offer underserved audiences (immigrant, Spanish speaking, LGBTQ, people of color, Native American) access to myriad rewards. With their efforts on multiple fronts, important writing enriches our lives and helps us better understand ourselves and the world in which we find ourselves. Show less



GraylingAgency.com

• Chief Executive Officer

  • Jul 2015 - Present

  I manage over $850k in ad-spend per month and have an extremely diverse background with paid media and marketing automation. I base success on customer acquisition and/or revenue generated by my campaigns. I have managed everything from lead generation campaigns for used car sales to helping one of the largest ticketing operations (Ticketmonster.com) find, acquire and up-sell new mobile users for their mobile app (before their acquistion). I am versed in all forms of integration with Facebook Ads including building Zapier bridges and tracking/integrating and running dynamic product ads with catalogs upwards of 200K SKUs. I graduated from Facebook Ads to Facebook Ads + MAP systems and can build lean, scale-able marketing automation platforms (as I did for Ticket Monster) from scratch or manage current systems including Emarcy's cloud, Autopilot and Bronto email platforms. With an extensive history in the academic industry (two master's degrees + 4 years graduate lectureships), I know how to communicate ideas effectively while optimizing for SEM/SEO. Pillar content creation and back-linking knowledge comes stock when you hire me. A further forte: organic social media growth and integration with MAPs including lead generation with Twitter (twitter.com/cutterstreeby) and Instagram (instagram.com/cutterstreeby). Show less



North 40 Outfitters - CSWW, Inc.

• United States
• Retail
• 100 - 200 Employee

• Content Generation & Distribution

  • Apr 2012 - Oct 2015

  --Content generation and distribution. --Manage two blogs and eMagazines at North40.com and north40flyshop.com --Content generation and distribution. --Manage two blogs and eMagazines at North40.com and north40flyshop.com


Assumption University of Thailand
• Higher Education
• 1 - 100 Employee
• Lecturer

  • Jun 2012 - Jun 2014