Experience

VizComm Signage Group

• United States
• Printing Services
• 1 - 100 Employee

• President

  • Aug 2019 - Present

  VizComm Signage Group is a Commercial visual communications company in Southern California. We design, build, install and service all forms of Commercial Signage to better position our customers to speak to their customers, prospective customers, and employees. We develop exterior signs, internal signage, vehicle/fleet graphics and trade show graphics to help our customer’s message and brand stand out. In a crowded market place, signage has never been more important. In October 2019, VizComm Signage Group bought the Black Parrot Sign brand, operating in Tustin, California. This is a well respected (5 star in Yelp and Google) brand in Orange and LA Counties. Now combined, this organization is focused on being consultative to our customer's unique needs and being easy to do business with. We bring innovation and deep experience in Marketing and Signage to our customers. Show less



SEB Professional North America

• Orange County, California Area

• Vice President, Sales and Marketing

  • Jun 2018 - Mar 2019

  Sales and Marketing leadership for SEB Professional North America, the Professional Coffee Division for Groupe SEB. Groupe SEB purchased Wilbur Curtis in February of 2019 to integrate with Schaerer and WMF. You will see these best in class professional coffee and espresso machines in leading restaurants, convenience stores, hotels and businesses for both self-serve and barista served offerings. Sales and Marketing leadership for SEB Professional North America, the Professional Coffee Division for Groupe SEB. Groupe SEB purchased Wilbur Curtis in February of 2019 to integrate with Schaerer and WMF. You will see these best in class professional coffee and espresso machines in leading restaurants, convenience stores, hotels and businesses for both self-serve and barista served offerings.



glassybaby

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Executive Consultant/Marketing practice

  • Jun 2017 - Feb 2018

  Executive consulting responsibilities to help develop 5 year growth plan for fast growing privately held consumer products company. glassybaby hand blows glass in the US and sells through a combination of retail stores, e-commerce, corporate sales, trade shows, and third-party distribution (Amazon Prime Now). Assignment was to help them establish scalable and durable marketing practices to maintain high growth and expand smartly. Planning included rationalizing market development, stream lining the advertising plan to reach consumers and create a more robust e-commerce capability to expand reach. glassybaby is a cause based, giving organization where 10% of revenues goes back to causes supporting people, animals and the planet. Show less



DirectBuy

• United States
• Retail
• 100 - 200 Employee

• CMO, EVP Sales

  • May 2013 - Feb 2017

  Assignment leading ~ 40 talented associates in the Marketing and Sales organizations through a significant and strategic transformation at DirectBuy focused on making the company more contemporary and easier to do business with. Led the establishment of additional distribution channels, re-branding of the company, creative, marketing communications for the company, new product offerings, and the execution of digital/e-commerce solutions for Members while reducing the costs associated with new customer generation. DirectBuy changed ownership groups in February 2017. Show less



Culligan International

• United States
• Consumer Goods
• 700 & Above Employee

• SVP Marketing

  • 2007 - Mar 2013

  Senior executive position responsible for overall Marketing strategy for North American and International groups including both company owned and franchise operations. Executive officer responsibility. Responsible for Digital marketing, Sales support, Product Marketing, and Brand for Culligan, including B2B & B2C dealer operations, Retail, and Wholesale as well as alternative (partner) sales channels. Accountable for corporate Marketing agencies, dealer Marketing groups, marketing communications, research, & PR. Drove start up as SVP and General Manager of “Bottle Free” program. Starting in 2009, opened operations in 20+ markets in North America. Formed a National Account program to sell to enterprise customers. Also worked extensively on partnership marketing programs to expand distribution capability. Direct responsibility for National Accounts, Commercial and Wholesale organizations totaling $80M in revenue and 150 employees. Show less

• SVP Sales

  • 2007 - 2010



ADT

• United States
• Consumer Services
• 700 & Above Employee

• VP, Commercial Sales, North America

  • Jan 1991 - Jun 2007