Curt Baker
Brand Specialist at Good Hope FM- Claim this Profile
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English -
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Bio
Experience
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Good Hope FM
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South Africa
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Brand Specialist
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Feb 2022 - Present
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Freelancer: Marketing (events, sponsorships, admin)
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Sep 2021 - Feb 2022
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Media24 (Pty) Ltd
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Media Production
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700 & Above Employee
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Events Director Media 24 Lifestyl
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Dec 2019 - Feb 2022
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Media24 Family Magazines: Kuier in Styl
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Media Production
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1 - 100 Employee
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Brand Manager
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Sep 2017 - Dec 2019
Responsible to execute a strategy that ensures the profit target is met by securing sufficient sponsorship income and managing costs of diverse projects. Manage diverse revenue budget incl. costs, revenue and profits Brand manager draws up and executes a strategy that leads to increased brand loyalty, growth in the key target audience across all platforms, increased knowledge and brand awareness across the media landscape with growth in new clients and sponsorships. - Ensure brand integrity across all marketing and communications materials for the brand. All marketing and communication materials reflect the voice, tone and style of the brand perfectly. - Liaise and build relationships internally and externally. - Assist sales team with mock-ups and costing for client proposals. - Networking with relevent clients/potential clients. - Manage clients and suppliers successfully, especially in the production process for sign-off of marketing pages. - Identify advertising opportunities. - Preparing presentations when required to do so - Negotiate with sponsors and partners - Continually conceptualise events to generate revenue in line with brand identity - Manage events and promotions from inception to completion. - Liaise with external sponsors and suppliers. - Secure sponsors for events, gift bags and hampers for spot prizes. - Manage and oversee venue logistics. - Manage the production of marketing materials, including leaflets, posters, flyers and distribution. (Gifts, banners, etc.) - Source promoters and do brand training. - Timeous set up. - Timeously order back copies for events. - Manage guest list. - Coordinate PR projects and liaise with PR companies and agencies, issuing press releases when required. Media coverage achieved via PR partnerships with strategic radio stations and TV shows. - Build and maintain contacts with media. Write and distribute press releases. Show less
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Northlink College
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South Africa
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Education Management
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300 - 400 Employee
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Lecturer
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Aug 2014 - Dec 2019
I am a FET Business Management lecturer specializing in Sales Management on N5 & N6 level. I am a qualified Marketer and obtained my National Diploma in Marketing in 2005 (CPUT). I am a Marketing fanatic that likes to initiate projects and work in a Marketing environment. I consider myself as extremely creative and organised in my field of interest and would like to apply for jobs in the Marketing industry. My email address : curt16jan@gmail.com
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Marketing Practitioner Advertising and Events
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May 2016 - Aug 2017
To propose new ideas to improve the event planning and implementation process, Organise major events, launches etc. Assist with managing, logistics, on-site production and clean of events as necessary and close out all events as required. Identify ideal media platforms for advertising the College brand or products. Liaise with press, television, radio, advertising agencies, new media and other unusual platforms. Creative thinking with factual analysis to develop appropriate strategies to ensure innovative campaigns and reaching the target audience effectively. Do market research. Compilation of advertising strategies and implement, monitor and review. Seek effective and affordable media coverage opportunities. Developing of visual marketing material and effective themes for each year Show less
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Lecturer
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Jan 2013 - Jul 2014
I am a FET lecturer. Lecturing NCV (Business Matrics). Subjects on NCV Level include Marketing for Level 2 (equivalent to Grade 10) and Level 3 (Grade 11). I am also lecturing subjects in the Human Resource Management and Business Management on N4-N6 (18 months courses). Subjects include Entrepreneurship, Public Relations, Sales Management, Personnel Management and Personnel Training I am a FET lecturer. Lecturing NCV (Business Matrics). Subjects on NCV Level include Marketing for Level 2 (equivalent to Grade 10) and Level 3 (Grade 11). I am also lecturing subjects in the Human Resource Management and Business Management on N4-N6 (18 months courses). Subjects include Entrepreneurship, Public Relations, Sales Management, Personnel Management and Personnel Training
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Marketing Assistant
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Dec 2010 - Jun 2011
Providing marketing support to the mall, Executing Promotions and events, Project co- ordination, Student Management, Database Management, Website and Facebook management, Budget Management, Minutes and Handling In-house newspaper information for the exhibitions. Providing marketing support to the mall, Executing Promotions and events, Project co- ordination, Student Management, Database Management, Website and Facebook management, Budget Management, Minutes and Handling In-house newspaper information for the exhibitions.
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Old Mutual Limited
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South Africa
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Financial Services
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700 & Above Employee
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Financial Advisor
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Jun 2008 - Jul 2010
I mostly visited companies, doing new business presentations. I was fortunate to work in the top team in the Western Cape who won numerous awards such as Convention. Selling policies, follow-up on leads, call centre and writing new business I mostly visited companies, doing new business presentations. I was fortunate to work in the top team in the Western Cape who won numerous awards such as Convention. Selling policies, follow-up on leads, call centre and writing new business
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Education
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Cape Peninsula University of Technology
National Diploma Marketing Management, Marketing -
Sao Bras Secondary School
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Northlink College
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Northlink College