Experience

Vetcelerator

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Sr. Director, Business Intelligence & Brand Ambassador

  • Sep 2023 - Present



CallTrackingMetrics

• United States
• Telecommunications
• 1 - 100 Employee

• Marketing Manager

  • Oct 2014 - Sep 2023

  Severna Park Maryland Contributed to the success of 50%+ revenue growth YOY Strategic planning, development, and implementation of marketing-related projects. Wrote marketing copy for a variety of placements including email newsletters, social media, blogs, website, product descriptions, and other marketing materials. Utilized a data-driven approach to inform decision-making, analyze campaign performance, and identify opportunities achieving the maximum ROI. Researched competitive solutions and… Show more Contributed to the success of 50%+ revenue growth YOY Strategic planning, development, and implementation of marketing-related projects. Wrote marketing copy for a variety of placements including email newsletters, social media, blogs, website, product descriptions, and other marketing materials. Utilized a data-driven approach to inform decision-making, analyze campaign performance, and identify opportunities achieving the maximum ROI. Researched competitive solutions and maintained competitive market comparisons. Speaker at tech conferences and local events. Responsible for hosting monthly webinars and serve as a thought leader in native content, industry webinars, blogs, and newsletters. Fluent in: Google Ads, Google Analytics, Microsoft Advertising, Google Design Studio, Search Console, Marketo, Zapier, AdRoll Remarketing & Prospecting, Zoom, WordPress, and Unbounce. Knowledgable in: Salesforce, HubSpot, Salesforce Desk, Olark, Hotjar, Hootsuite, social advertising platforms like Facebook, Twitter and Linkedin.

• Technical Advisor

  • Jan 2022 - Aug 2023

  Championed beginning-to-end knowledge base redesign to enhance the customer experience by providing a central location for multiple educational resources. Support cross-functional departments to plan, build, and launch new features, and resources. Manage the development and delivery of internal product knowledge, external webinars, videos, and documentation to educate and inspire client retention while driving product adoption. Implement new educational tools using Learning… Show more Championed beginning-to-end knowledge base redesign to enhance the customer experience by providing a central location for multiple educational resources. Support cross-functional departments to plan, build, and launch new features, and resources. Manage the development and delivery of internal product knowledge, external webinars, videos, and documentation to educate and inspire client retention while driving product adoption. Implement new educational tools using Learning Management Software to drive self-guided training and product adoption.



Nu Look Home Design

• Digital and Online Media Manager

  • Jan 2013 - 2014

  Glen Burnie I'm in charge of all things graphic and all things internet. My responsibilities include but aren't limited to: Designing all print and online ads,designing all graphic and promotional material for the company, managing our website, social media, review sites, and managing our google adwords accounts.



Irish Restaurant Company

• Marketing Manager

  • Jan 2009 - Mar 2012