Experience

GROWPIPES

• Sweden
• International Trade and Development
• 1 - 100 Employee

• Co-Founder & CEO

  • Mar 2020 - Present



Association for Vertical Farming

• Germany
• Farming
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Feb 2022 - Present



green city farming

• Sweden
• Food & Beverages
• 1 - 100 Employee

• Co-Founder

  • Jul 2017 - Present



Swedish Herbal Institute

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Sales Export Manager

  • Nov 2017 - Aug 2021

  SHI develops, manufactures and distributes products that support an active and healthy life style using well established herbal ingredients, with emphasis on adaptogens. SHI develops, manufactures and distributes products that support an active and healthy life style using well established herbal ingredients, with emphasis on adaptogens.



Alnova Balkongsystem

• Sweden
• Construction
• 1 - 100 Employee

• CEO

  • Jan 2016 - Apr 2017

  Alnova Balkongsystem manufactures and markets balcony glazing, rails and lightweight panels. The systems are light, robust and easy to fit, and are maintenance-free, Alnova Balkongsystem started operations about 30 years ago. Alnova has obtained a prominent position in the Swedish market and has over 40 employees with offices, production and show room in Gothenburg and project office in Stockholm. In my role I have in addition to the usual management tasks primarily focused on profitability, internal processes, marketing and sales. Show less



Fellert Acoustical Ceilings AB

• Sweden
• Architecture and Planning
• 1 - 100 Employee

• International Sales Director

  • Aug 2014 - Dec 2015

  U.S. Capitol Building in Washington DC. City mosque in Qatar. Galaxy Macau. Fellert has made a remarkable and rapid transformation from a supplier of basic construction materials into the darling of architects in less than a decade. The company offers an environmentally friendly and seamless ceiling system with considerable flexibility when it comes to form and color, and with unique sound-dampening characteristics. Although the company is based in Sweden, the focus is on export with an ever-expanding distributor network primarily in Asia, Europe and North America. In my role, I have focused on finding new distributors and installers on the Asian market and identifying and contacting the decision makers.. Show less



Björnerud Gård AB

• Sales Director

  • May 2011 - Dec 2013

  I was part of the team that helped Björnerud Gård to become the largest producer of chilled pancakes, waffles and similar products in Northern Europe. In my role I focused on major accounts both within retail and foodservice as well as building partnership with major wholesalers and their customers in Sweden and abroad. Other tasks included marketing and concept development of the brand. The company was acquired by Lantmännen (one of the largest groups in the food, energy, machinery and agriculture industries in the Nordic region) during spring 2014. Show less



Swedish Herbal Institute

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• International Sales and Marketing Director

  • Oct 2005 - May 2011

  SHI has since its start in 1975 been a leader in the research and development of clinically proven herbal / natural remedies. Kan Jang, Arctic Root and Chisan are examples of products that have been developed by SHI and marketed through a network of distributors in countries such as Germany, France, USA, Canada, Austria, Italy, Norway and Denmark. My role has been to find new distributors and to support existing customers. I have also, in consultation with owners and R&D has been part of the team that has developed new products / concepts, as well as being in charge of negotiating with leading FMCG companies regarding product rights. Show less



Vinetcetera AB

• Partner

  • 2003 - 2005

  Participated in the startup of Vinetcetera AB. The largest single project was to develop a media and communications plan for an international wine company's continues expansion in the Nordics. Participated in the startup of Vinetcetera AB. The largest single project was to develop a media and communications plan for an international wine company's continues expansion in the Nordics.



Chris-Wine A/S

• Beverage Manufacturing
• 1 - 100 Employee

• Nordic Brand Manager

  • 2001 - 2003

  In my role as a Brand Manager I was responsible for the product and marketing coordination, key accounts and duty-free in the Nordics. On the board for Chris-Wine Finland/ Norway. Portfolio: Château de Seguin, Champagne Lanson, Viña Maipo, etc. In my role as a Brand Manager I was responsible for the product and marketing coordination, key accounts and duty-free in the Nordics. On the board for Chris-Wine Finland/ Norway. Portfolio: Château de Seguin, Champagne Lanson, Viña Maipo, etc.



Chris Wine & Spirits

• Beverage Manufacturing
• 1 - 100 Employee

• Sales and Marketing Director

  • 1997 - 2001

  During this period we regained our position as one among the largest suppliers of wine & spirits in Sweden. In my role I followed the products life cycle from the selection of new products / producers to salas management (4 sales reps) as well as the development of ongoing marketing activities (marketing & campaign plans, brochures, market statistics, ads, websites and trade fairs). Portfolio: Linie Aquavit, Casillero del Diablo, Sunrise, Champagne Lanson, Cutty Sark, Isle of Jura, Tequila Rose, Strega and Viña Maipo. Show less



PIMS

• Marketing Services
• 100 - 200 Employee

• Junior consultant

  • 1996 - 1997

  At PIMS my work mainly involved planning, execution and analysis of customer interviews in Chile, Spain and Norway. In addition I also carried out various marketing research tasks in the Nordics. Customer: Fazer, Ewos etc At PIMS my work mainly involved planning, execution and analysis of customer interviews in Chile, Spain and Norway. In addition I also carried out various marketing research tasks in the Nordics. Customer: Fazer, Ewos etc



Viña Concha y Toro

• Chile
• Beverage Manufacturing
• 700 & Above Employee

• Trainee

  • 1991 - 1992

  Trainee & practitioners in South America's largest wine producer. Trainee & practitioners in South America's largest wine producer.