Experience

Viva Multicultural

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2019 - Present

  Miami, Florida, United States



Freedom Social Technology

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Market Strategist - Account Director

  • Jan 2018 - Sep 2019

  Miami, Florida, United States Managed client communications. Strategized, planned and executed brand communicational strategy and social media strategy. Put together several ad campaigns to promote app. Reported directly to CEO of the company.



RDLB Agency

• Account Manager

  • 2016 - 2018

  Miami, Florida, United States



fullOpp

• United States
• Software Development
• 1 - 100 Employee

• Marketing Associate

  • Apr 2015 - Feb 2016

  Miami/Fort Lauderdale y alrededores, Estados Unidos • Administered salesforce.com. Ensuring the optimized use of the CRM software, the cleanliness of data and forms as well as full utilization of the capabilities to automate sales and marketing activities. • Responsible for managing the organization's database. Learned how to deploy changes, build and create rules and workflows to automate processes. • Contributed to the company’s branding strategy to ensure consistent effective branding of all internal and external materials of the… Show more • Administered salesforce.com. Ensuring the optimized use of the CRM software, the cleanliness of data and forms as well as full utilization of the capabilities to automate sales and marketing activities. • Responsible for managing the organization's database. Learned how to deploy changes, build and create rules and workflows to automate processes. • Contributed to the company’s branding strategy to ensure consistent effective branding of all internal and external materials of the company. • Created content for marketing and sales collateral - presentations, newsletter, corporate website. • Wrote and effectively distributed blog posts to drive the company’s on-line media strategy. • Boosted lead quality 80% by improving web-page contact us form and social media strategy. • Boosted company's social media accounts (3) by creating a content calendar for daily postings and a blog segment "Things We've Learned", increasing web-traffic and engagement 30%. Implemented web traffic source KPIs to measure number of visitors from each source in order to better understand market. • Selected to organize and plan the first company's conference, resulting in a significant increase in clients. • Developed creative and informative monthly newsletters with a readership of over 100 members. Show less



Bosma Group

• Belgium

• Marketing Coordinator

  • Oct 2013 - Sep 2014

  Venezuela • Created and led the Marketing department; assembling a team of five design and marketing specialists. • Planned and organized the grand opening event for a new Pharmacy. Since opening customer based tripled. • Responsible for working with laboratory vendors negotiating exhibit space in order to boost sales. • Developed and coordinated the optimization of the store floorplaning, suggested by an outsourced advisor.



Laboratorio Farmagenik

• Venezuela
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2012 - Oct 2013

  Venezuela • Directed the whole process of developing the company image (logo, web page, product catalogue). • Managed 3 freelancers and creative agencies whom helped to create and design from scratch the image and packaging of the 21 products the company carries. • Assisted with product development, taking part of the launch of one of the most successful products, which accounts for 30% of the revenues. • Conducted continuous sampling events strategically planned in key areas, which resulted… Show more • Directed the whole process of developing the company image (logo, web page, product catalogue). • Managed 3 freelancers and creative agencies whom helped to create and design from scratch the image and packaging of the 21 products the company carries. • Assisted with product development, taking part of the launch of one of the most successful products, which accounts for 30% of the revenues. • Conducted continuous sampling events strategically planned in key areas, which resulted in an increase in market share. Show less