Experience

Green Creative

• Software Development
• 1 - 100 Employee

• Design Thinking

  • Mar 2018 - Present

  Working with startups, charitable trusts, established companies and private individuals working through the design process and delivering on the product. This ranges from creative strategy to small drawings, and in a few instances presenting concepts for investment. Kara 2022- Storytelling & presentation build - Pitching for investment Geary Group Architects 2021- Logo concept and creationEasyCoder 2020- Brand development- Messaging structure and copy writing- Website creationGladeye 2020- exploration for company creative strategy- analysis of client customer data to advise strategic direction- project pusherHumm Group 2019- data analysis of which customers to contact with what message based on specific attributes- analysis of best form of message delivery for older established base- analysis of correct message due to industry sensitivities- content creation alongside agencyPaySauce 2018- initiated the implementation of marketing automation using Salesforce.- content and social media marketing Show less

• Commission Original Drawing and Painting

  • Mar 2018 - Present

  Commissioned drawing and painting projects for private clients & companies.'Connection' Public Exhibition, Garnet Road Station - November 2019.



healthAlliance

• New Zealand
• Hospitals and Health Care
• 400 - 500 Employee

• Digital Innovation Lead

  • Feb 2017 - Feb 2018

  Fixed term project: First we had to establish the Innovation Network by talking to all major stakeholders in the regions and establishing a committee to keep track of everything. Then I managed a $1m budget, a small team and the network to establish a digital innovation process within a traditional, highly complex organisation in the healthcare industry. We ran projects through that process to prove that it worked and was able to meet the customers needs. Fixed term project: First we had to establish the Innovation Network by talking to all major stakeholders in the regions and establishing a committee to keep track of everything. Then I managed a $1m budget, a small team and the network to establish a digital innovation process within a traditional, highly complex organisation in the healthcare industry. We ran projects through that process to prove that it worked and was able to meet the customers needs.



Paymark

• New Zealand
• Financial Services
• 1 - 100 Employee

• Product Marketing Specialist

  • Aug 2015 - Feb 2017

  We were part of a new school of thought in the organisation developing new products in the direct to consumer market. We learned and introduced design thinking methodologies to the organisation. My primary role was to bridge the gaps in communication between customer, marketing, product and customer care and deliver on the product tracking strategy. We were part of a new school of thought in the organisation developing new products in the direct to consumer market. We learned and introduced design thinking methodologies to the organisation. My primary role was to bridge the gaps in communication between customer, marketing, product and customer care and deliver on the product tracking strategy.



Geo

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2013 - Aug 2015

  I joined the team just after raising $10m on the NZAX, we delivered customer acquisition and retention campaigns through both on and offline channels. My role was copywriting, contributing to the strategy by way of customer insight and delivering on and measuring tactical and long term campaigns. I joined the team just after raising $10m on the NZAX, we delivered customer acquisition and retention campaigns through both on and offline channels. My role was copywriting, contributing to the strategy by way of customer insight and delivering on and measuring tactical and long term campaigns.



The Icehouse

• New Zealand
• Professional Training and Coaching
• 1 - 100 Employee

• Market Validation Project Lead

  • May 2013 - Dec 2013

  I worked with a team to consult a large sunsetting corporation on what possible value could be derived from their businesses data for existing and new clients. This involved talking to over 100 small Kiwi businesses, secondary industry research and analysis, followed by ideation and presentation of findings.

• Marketing Intern

  • Mar 2013 - May 2013



PACK and Company

• Marketing Assistant

  • Dec 2011 - Aug 2012

  Business strategy, and marketing assistant, alongside the marketing director of this innovative company. I conducted primary and secondary research of the New Zealand coffee roasting scene, analysis and recommendation for overseas expansion.

• Team Manager

  • Apr 2010 - Dec 2011

  (Imperial Lane, Everbody’s, Roxy, Shaky Isles, The Commons, Matterhorn, Snapdragon, Foxglove…) Involved in the opening of two new sites (Imperial and Snapdragon). Responsibilities included managing a team front of house, hosting responsibilities and admin.