Marketing Director

• Sep 2023 - Present

Creative Director/Owner

• Jan 2010 - Present

Langford Industries provides branding, design, planning, strategic thinking, marketing, and social media assistance for companies in the transportation industry mainly specializing in the classic car and truck and off-road sectors. Defiance Speed Shop creates designs, art, and apparel for the custom automotive industry. We create custom t-shirt art, hotrod shift knobs, rings and other jewelry, and recently we have added custom metallic flake and candy painting skills to our portfolio of services. Specialties include: Art Direction Creative Direction Logos Graphic Design Vector Illustration Apparel design Screen Printing 3D Character sculpting – ZBrush 3D Printing – (High-resolution resin printing) Custom jewelry casting Automotive painting and airbrushing Show less

Wholesale Marketing and Events Manager

• Dec 2020 - Sep 2023

As the Wholesale Marketing and Events Manager at Premier Performance, Cody play's a pivotal role in driving their marketing efforts ensuring the success of the wholesale division. Cody is responsible for leading and executing various marketing initiatives, collaborating with cross-functional teams, and developing strategies to increase brand awareness and drive sales. Responsibilities: Attract new dealers and increase sales with the current dealer base. Collaborate with internal teams, sales, supply chain, and others to meet requirements. Lead development, design, and implementation of marketing, advertising, and sales initiatives. Develop and oversee creative content for the division. Manage, plan, and execute events and tradeshows at a national level. Educate the marketing team and parent company on the Premier brand identity. Manage and track CO-OP funds for vendor projects and promotions. Oversee social media marketing platforms. Increase brand awareness and reach across multiple platforms. Direct analytical data gathering and marketing/consumer test strategies. Create design elements and art direct all creative including graphic design, photography, and video. Photograph, capture video and edit all still and motion content. Direct and oversee all design and advertising ventures. Write press releases, email, and web content. Create and adhere to marketing budgets. Train, and manage the marketing team, including performance reviews. Follow the latest industry developments and stay up-to-date on corporate competitors. Provide trustworthy feedback and after-sales support. Build long-term relationships with vendors and customers. Show less

Senior Graphic Designer

• Nov 2020 - Nov 2020

Used the Adobe Creative Suite including Photoshop and Dreamweaver to create weekly content for ads and promotions. Used the Adobe Creative Suite including Photoshop and Dreamweaver to create weekly content for ads and promotions.

Art Director

• Nov 2015 - Jul 2020

In his role as an Art Director, Cody managed and supported a team of graphic designers and 3D artists and animators. He was responsible for generating concepts and client proposals, ensuring that creative ideas were aligned with the client's vision.Cody also took charge of coordinating and directing photo and video shoots, ensuring high-quality visuals that resonated with the target audience. He played a key role in the review process, providing valuable feedback for internal proofs before they were routed to external clients, ensuring accuracy and client satisfaction.Working closely with the Creative Director, Cody actively contributed to the creation of department goals and assisted the design team in developing individual objectives that aligned with departmental objectives. He mentored and counseled the team as required, facilitating brainstorms, critiques, and conducting one-on-one evaluations to foster professional growth.Cody successfully handled standard design duties, utilizing his creative expertise to deliver outstanding results for the company. His dedication and leadership contributed significantly to the team's success and overall company achievements. Show less

Graphic Designer

• May 2010 - Nov 2015

As a Graphic Designer, Cody was responsible for designing, developing, and executing a diverse array of collateral projects. He collaborated closely with the Creative Director, Art Directors, design team, and Copywriters to deliver compelling design solutions that met clients' needs.Cody actively partnered with both internal and external clients to address complex communication challenges and presented and "sold" concepts to ensure client satisfaction. He demonstrated excellent interpersonal skills, fostering effective communication with supervisors, team members, clients, and vendors.Working both independently and as part of a team, Cody contributed to a variety of projects that significantly impacted the client's image and visibility. He approached each project with imagination and a fresh perspective, producing designs that stood out and captured attention.Cody consistently met defined objectives and worked diligently to meet tight deadlines, showcasing his commitment to delivering high-quality work in a timely manner. His dedication and expertise as a Graphic Designer played a pivotal role in enhancing the overall success and reputation of the company. Show less

Creative Director, Letterpress Operator/Printer

• Jan 2003 - Sep 2014

It's Fancy Letterpress Studio was a full-service design and print studio that focused on concepting, designing, and printing projects for clients using antique letterpress equipment. They had the expertise to handle a wide range of design and print projects, including standard design work, marketing initiatives, product launches, weddings, corporate events, and parties. However, their specialization lay in letterpress printing, and they excelled in this area. At It's Fancy Letterpress Studio, no project was too small or too large. They could handle everything from small business cards and hang tags to large 18 x 20 posters, showcasing their versatility and proficiency in the craft. Their letterpress studio capabilities were comprehensive, including design services, platemaking, printing, die-cutting and scoring, drilling, assembly, and calligraphy. They provided end-to-end solutions for clients, ensuring a seamless and high-quality printing process for each project. During their tenure as a letterpress studio, It's Fancy demonstrated a deep commitment to delivering exceptional results, combining their passion for design with the artistry of letterpress printing. Their dedication to craftsmanship and attention to detail set them apart, making them a sought-after choice for clients looking for unique and personalized print solutions. Show less

Graphic Deisgn Coordinator

• Feb 2008 - May 2010

As a Graphic Design Coordinator, Cody was responsible for overseeing a wide range of print, web, radio, and multimedia projects. He collaborated with the in-house printing department and all five campus locations to create visually appealing materials aimed at promoting student retention and attracting new enrollments. Cody's expertise was particularly valuable in creating eye-catching designs that effectively recruited high school students to enter the community college programs and encouraged students to stay engaged until the completion of their degree. In addition to his design skills, Cody also took charge of capturing captivating photographs of students, campuses, and events. These photographs were then used in various promotional materials both in print and on the web, enhancing the college's image and appeal to potential students. Furthermore, Cody worked closely with sports programs on each campus, providing them with logos, programs, calendars, and photography services. This collaboration helped enhance the sports programs' branding and visibility, contributing to the overall success and reputation of the college. Show less

Adjunct Faculty

• Jan 2004 - Dec 2008

As an Adjunct Graphic Design Instructor, Cody taught Art 245, an Introduction to Computer Applications course, which served as an open elective and a pre-requisite for the graphic design department. He played a crucial role in helping students grasp the fundamentals of various essential design programs, such as Photoshop, Illustrator, InDesign, and Acrobat. Cody's teaching approach involved using real-world examples to effectively convey basic to advanced technical skills. By providing practical applications, he ensured that students gained a thorough understanding of these programs, preparing them with a strong foundation as they entered the Graphic Design program. His dedication and expertise in guiding students through the complexities of design software significantly contributed to their success in their academic and professional endeavors. Show less

Graphic Designer - Print

• Feb 2005 - Feb 2008

As a Graphic Designer, Cody was actively involved in concepting, creating, and producing a wide range of print collateral aimed at helping buyers make informed decisions about the products offered. He took charge of creating a new brand logo and seamlessly implemented it across all print media, ensuring consistent branding throughout. Cody played a crucial role in concepting and creating all materials needed for trade shows, including sales sheets, brochures, banners, and other collateral, making sure the company's presence was impactful and professional at these events. Additionally, he collaborated closely with the Australia office, working on international materials, manuals, and troubleshooting to ensure a cohesive and effective global approach. Cody's work also included creating comprehensive instruction manuals from scratch for assembling various models of saunas. His attention to detail and clear communication in these manuals significantly contributed to customer satisfaction and ease of use. Moreover, Cody was instrumental in crafting the look and feel for the in-building Spa. He created captivating logos, promotional materials, and brochures, establishing an inviting and coherent identity for the Spa that resonated with clients and visitors alike. His creative contributions played a significant role in enhancing the overall brand perception and customer experience. Show less

Graphic Design

• 2002 - 2004

As a skilled Graphic Designer and New Business Developer, Cody was dedicated to meeting client needs and finding the best solutions. Throughout his tenure, he had a hands-on experience creating logos, brochures, web pages, and other designs tailored to each client's requirements. Taking ownership of projects, Cody managed them from the initial client meetings to the final delivery of designed files to the printer. His attention to detail and commitment to delivering high-quality work ensured client satisfaction and successful project outcomes. During his last month in the role of New Business Developer, Cody took on the challenge of generating new business opportunities for the company. Despite not receiving proper help or training from management, he exhibited exceptional initiative and achieved outstanding results. Cody successfully secured $20,000 in billable work hours, showcasing his prowess in attracting and engaging clients. His dual role as a Graphic Designer and New Business Developer highlighted Cody's versatility and ability to excel in different aspects of the creative and business aspects of the industry. His passion, hard work, and resourcefulness significantly contributed to the success and growth of the company. Show less