Junior Strategic Planner & CSR Manager

• Jan 2022 - Present

Clients: Agatha Paris (jewellery), Campanile (hotel group), Première Classe (hotel group), Wecasa (house cleaning), Once (dating app), Dayuse (booking a hotel room during the day) • Strategic Planning: Corroborating market and audience insights, analysing client data, quantitative surveys and utilising qualitative techniques to uncover consumer behaviours, defining to define brand strategy and positioning for clients, strategic writing • Agency: Social networks, offering CSR initiatives such as separate waste bins and sanitary pads, writing an opinion piece "CSR: perfection does not exist" on CBNews Show less

Junior Strategic Planner

• Dec 2020 - Dec 2021

Marketing & Communication Manager

• Jun 2020 - Sep 2021

Dating app based on music tastes • Marketing: Creating of marketing strategies, developing of positioning and brand story, analysing of performance indicators • Communication: Community management, PR management Dating app based on music tastes • Marketing: Creating of marketing strategies, developing of positioning and brand story, analysing of performance indicators • Communication: Community management, PR management

Junior Strategic Planner & New Business Consultant

• Sep 2019 - Dec 2019

Clients: AESIO (French insurance company), Google, L'Oréal, McDonald's • Strategic Planning: Market researching & analysing (consumer, trends, insights), strategic writing, participating in the development of creative briefs • New Business: Identifying and responding to new tenders, coordinating of teams and facilitating of meetings, participating in studies conducted by the agency (IWT CSR) Clients: AESIO (French insurance company), Google, L'Oréal, McDonald's • Strategic Planning: Market researching & analysing (consumer, trends, insights), strategic writing, participating in the development of creative briefs • New Business: Identifying and responding to new tenders, coordinating of teams and facilitating of meetings, participating in studies conducted by the agency (IWT CSR)

Junior Digital Strategist

• Apr 2019 - Sep 2019

Clients: Carrefour Voyages (travel agency), Sephora, Pôle Emploi (public employment service in France) • Strategy: Benchmarking, developing of social media strategies, facilitating of strategic workshops for clients, drafting of editorial calendars • Strategic monitoring and e-reputation: Crisis management, supporting and analysing of executives' statements on social networks Clients: Carrefour Voyages (travel agency), Sephora, Pôle Emploi (public employment service in France) • Strategy: Benchmarking, developing of social media strategies, facilitating of strategic workshops for clients, drafting of editorial calendars • Strategic monitoring and e-reputation: Crisis management, supporting and analysing of executives' statements on social networks

PR Assistant

• Jan 2018 - Jun 2018

• Strategy: Developing and setting up of social media strategies including the creation of new content on Twitter (pictorial summer series) • PR: follow-up with journalists, management of press events, writing of press releases and press kits • Strategy: Developing and setting up of social media strategies including the creation of new content on Twitter (pictorial summer series) • PR: follow-up with journalists, management of press events, writing of press releases and press kits