Crystin Johnson
NorCal Sales Director at Pure Beauty- Claim this Profile
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Topline Score
Bio
Troy Snyder
For the 3 years Crystin worked with us as an outside team member at Jumpstart, she performed as if she was part of the internal NADAguides team. This is rare as she focused with the same knowledge and passion as we did on our own internal goals. It isn't a coincidence that the company achieved record annual revenue marks the years Crystin was a part of the team. She is greatly missed and it has been a challenge to find someone near her level to fill her shoes. She can be a part of my team anytime she likes. I support Crystin and highly recommend her. She is a professional.
Aaron Serrao
Crystin was a member of our Publisher Development team for over six years. Crystin evolved her skill-set greatly during that time -- from entry-level contributor to an indispensable member of the department. Using a heavily analytical approach, Crystin worked with some of Jumpstart's most strategically important publisher clients in areas such as product and business development, revenue modeling and forecasting, audience development and anything else required to help our partners achieve their objectives. Crystin possesses a unique versatility that allows her to effectively work through a challenging technical issue in one moment and a creative UX or site design solution, the next. However, Crystin's greatest asset is how much she genuinely cares about her clients' businesses and how hard she is willing to work for them. You just can't teach caring -- Crystin's a good get for any company.
Troy Snyder
For the 3 years Crystin worked with us as an outside team member at Jumpstart, she performed as if she was part of the internal NADAguides team. This is rare as she focused with the same knowledge and passion as we did on our own internal goals. It isn't a coincidence that the company achieved record annual revenue marks the years Crystin was a part of the team. She is greatly missed and it has been a challenge to find someone near her level to fill her shoes. She can be a part of my team anytime she likes. I support Crystin and highly recommend her. She is a professional.
Aaron Serrao
Crystin was a member of our Publisher Development team for over six years. Crystin evolved her skill-set greatly during that time -- from entry-level contributor to an indispensable member of the department. Using a heavily analytical approach, Crystin worked with some of Jumpstart's most strategically important publisher clients in areas such as product and business development, revenue modeling and forecasting, audience development and anything else required to help our partners achieve their objectives. Crystin possesses a unique versatility that allows her to effectively work through a challenging technical issue in one moment and a creative UX or site design solution, the next. However, Crystin's greatest asset is how much she genuinely cares about her clients' businesses and how hard she is willing to work for them. You just can't teach caring -- Crystin's a good get for any company.
Troy Snyder
For the 3 years Crystin worked with us as an outside team member at Jumpstart, she performed as if she was part of the internal NADAguides team. This is rare as she focused with the same knowledge and passion as we did on our own internal goals. It isn't a coincidence that the company achieved record annual revenue marks the years Crystin was a part of the team. She is greatly missed and it has been a challenge to find someone near her level to fill her shoes. She can be a part of my team anytime she likes. I support Crystin and highly recommend her. She is a professional.
Aaron Serrao
Crystin was a member of our Publisher Development team for over six years. Crystin evolved her skill-set greatly during that time -- from entry-level contributor to an indispensable member of the department. Using a heavily analytical approach, Crystin worked with some of Jumpstart's most strategically important publisher clients in areas such as product and business development, revenue modeling and forecasting, audience development and anything else required to help our partners achieve their objectives. Crystin possesses a unique versatility that allows her to effectively work through a challenging technical issue in one moment and a creative UX or site design solution, the next. However, Crystin's greatest asset is how much she genuinely cares about her clients' businesses and how hard she is willing to work for them. You just can't teach caring -- Crystin's a good get for any company.
Troy Snyder
For the 3 years Crystin worked with us as an outside team member at Jumpstart, she performed as if she was part of the internal NADAguides team. This is rare as she focused with the same knowledge and passion as we did on our own internal goals. It isn't a coincidence that the company achieved record annual revenue marks the years Crystin was a part of the team. She is greatly missed and it has been a challenge to find someone near her level to fill her shoes. She can be a part of my team anytime she likes. I support Crystin and highly recommend her. She is a professional.
Aaron Serrao
Crystin was a member of our Publisher Development team for over six years. Crystin evolved her skill-set greatly during that time -- from entry-level contributor to an indispensable member of the department. Using a heavily analytical approach, Crystin worked with some of Jumpstart's most strategically important publisher clients in areas such as product and business development, revenue modeling and forecasting, audience development and anything else required to help our partners achieve their objectives. Crystin possesses a unique versatility that allows her to effectively work through a challenging technical issue in one moment and a creative UX or site design solution, the next. However, Crystin's greatest asset is how much she genuinely cares about her clients' businesses and how hard she is willing to work for them. You just can't teach caring -- Crystin's a good get for any company.
Credentials
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Fork Lift Operation
Safety Services Company
Experience
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Pure Beauty
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United States
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Manufacturing
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1 - 100 Employee
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NorCal Sales Director
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Jul 2022 - Present
Putting the beauty into cannabis out here in the north west with sustainable, top shelf flower. Pure Beauty is women and minority owned, putting our money where our mouth is for social justice and cultivating as much art as we do terps.
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NorCal Regional Sales Manager
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Feb 2021 - Jul 2022
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Shelf Life Distributing
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United States
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Wholesale
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1 - 100 Employee
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Territory Sales Manager
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Mar 2020 - Jan 2021
Growing retail sales revenue and expanding customer acquisition for the San Francisco, East Bay and Northern Bay Area regions for an established distribution company representing 20 brands across all sectors in the cannabis retail market. Connect through retail Owners, Managers, Buyers and Budtenders to drive business at all customer levels. Growing retail sales revenue and expanding customer acquisition for the San Francisco, East Bay and Northern Bay Area regions for an established distribution company representing 20 brands across all sectors in the cannabis retail market. Connect through retail Owners, Managers, Buyers and Budtenders to drive business at all customer levels.
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Somatik
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United States
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Food and Beverage Manufacturing
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Director Of Brand Management
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Jun 2019 - Feb 2020
Manage Sales and Marketing internal and external team of 5, create and execute account strategies, manage Brand Ambassador program, close deals and manage strategic market expansion in the Northern California region for an award-winning vegan, apoptogenic beverage and superfood brand About Somatik: Somatik is bringing people together though a curated collection of award winning artisanal cannabis infused foods designed to integrate into your daily life and help you be the best version of yourself. Playfulness, optimism, magic, and mindfulness are infused into everything we do, and we embody that by having a transparent supply chain based on organic farming practices, livable wages and premium quality cannabis. Show less
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Self Employed/Contract
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Advertising Services
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1 - 100 Employee
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Business Development and Marketing Consultant
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Apr 2017 - Jun 2019
Provided strategic business development consultation and marketing support to high growth business startups. Advise founding members on marketing strategies, product development, customer service improvements and client acquisition. Developed go-to-market strategies and processes. Tracked performance of events and collected customer feedback to inform marketing and product strategies. Provided strategic business development consultation and marketing support to high growth business startups. Advise founding members on marketing strategies, product development, customer service improvements and client acquisition. Developed go-to-market strategies and processes. Tracked performance of events and collected customer feedback to inform marketing and product strategies.
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454 Distribution
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United States
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Manufacturing
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1 - 100 Employee
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Director Of Operations
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Sep 2018 - May 2019
Oversee operations and product management for a rapidly growing, highly regulated cannabis distribution startup. Own product inventory, inside sales inquiries, logistics, track and trace compliance and operational solutions to grow the company in a highly regulated, competitive marketplace. Triage and respond to incoming sales requests, ensuring sales team is supported in order to exceed customer expectations, address product issues while gathering actionable feedback to improve overall customer service. Show less
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The Peak Beyond
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United States
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Computers and Electronics Manufacturing
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Business Development Manager
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Apr 2018 - Sep 2018
Lead sales efforts and develop partnerships to ensure sustainable revenue growth for an interactive marketing tech startup. Identify and connect with brands, retailers and partners to develop profitable relationships. Consulted founders on sales processes and marketing strategies to ensure sustainability and growth of the organization. Evaluated and executed on marketing solutions including digital, direct, print and social to generate leads. Product and website UI consultation. Lead sales efforts and develop partnerships to ensure sustainable revenue growth for an interactive marketing tech startup. Identify and connect with brands, retailers and partners to develop profitable relationships. Consulted founders on sales processes and marketing strategies to ensure sustainability and growth of the organization. Evaluated and executed on marketing solutions including digital, direct, print and social to generate leads. Product and website UI consultation.
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Jumpstart Automotive Group
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Book and Periodical Publishing
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1 - 100 Employee
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Strategic Account Manager
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Jul 2014 - Mar 2017
Owned strategic partner relationships in a premium digital marketing network to sustain and grow revenue quota. Consulted clients on product and customer acquisition solutions, including site design and UX strategy, SEO, AdWords, programmatic advertising and Facebook to ramp up website traffic and increase ad revenues. Lead complex project executions, collaborating with C-level executives, site developers and Jumpstart internal teams to complete product updates on publisher sites. Conducted business reviews on a monthly basis, deepening client engagement while addressing company revenue and audience growth goals. Show less
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Jr. Account Management
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Apr 2013 - Jul 2014
Synchronized and implemented business development plans to maintain and increase existing business and capture new opportunities.Managed account plans for premium automotive sites and led new partner on boarding and ad code site updates to meet Jumpstart business objectives. Directed quality assurance for custom creative executions and ensured full compliance of custom exceptions with Jumpstart ad specifications. Delivered analytical structure and insights to support 12 publishers in a timely and accurate manner. Show less
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Business Development Analyst
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Feb 2011 - Apr 2013
Led the development and execution of strategic analytics needs to support 12 premium publishers. Established and sustained workflows, approval processes, and validation rules based on internal stakeholder requirements. Actively contributed in an exclusive internal leadership development program, as well as provided analytics support for a team of four publisher managers. Developed and strengthened professional working relationship with business team, stakeholders, and executive leadership. Show less
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Intern - Integrated Marketing
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Oct 2010 - Feb 2011
Managed new publishing partner roll-outs, including creation of internal marketing collateral and updating existing product collateral, set-up ad products via ad serving platform. Analyzed individual competitors in a department effort to strengthen Federated Media’s market positioning. Worked closely with Directors and PR Consultant to negotiate a Facebook strategy. Conducted third party research using comScore, Quantcast and Crowd Science. Managed new publishing partner roll-outs, including creation of internal marketing collateral and updating existing product collateral, set-up ad products via ad serving platform. Analyzed individual competitors in a department effort to strengthen Federated Media’s market positioning. Worked closely with Directors and PR Consultant to negotiate a Facebook strategy. Conducted third party research using comScore, Quantcast and Crowd Science.
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Tinto's
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United States
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Restaurants
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1 - 100 Employee
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Wine Sales Specialist and Server
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Feb 2010 - Jun 2010
• Exceeded sales goal on a consistent basis • Promoted to Team Leader in a fine dining restaurant with emphasis on retail wine sales • Key Host at special events and host dinners • Trained fellow employees on wine service and sales • Exceeded sales goal on a consistent basis • Promoted to Team Leader in a fine dining restaurant with emphasis on retail wine sales • Key Host at special events and host dinners • Trained fellow employees on wine service and sales
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RAMBLAS TAPAS
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Server
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Aug 2008 - Jun 2009
• Regularly achieved top grossing sales in a contemporary, green certified restaurant • Efficiently maintained an 'all hands in' work ethic thus maximizing productivity • Regularly achieved top grossing sales in a contemporary, green certified restaurant • Efficiently maintained an 'all hands in' work ethic thus maximizing productivity
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Marketing Intern
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Aug 2005 - Jun 2006
• Attract and secure donations from university alumni for the College of Humanities • Update alumni on university events, increasing donor retention and university engagement • Attract and secure donations from university alumni for the College of Humanities • Update alumni on university events, increasing donor retention and university engagement
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Education
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2004 - 2007
San Diego State University-California State University
Bachelor of Arts (BA), Speech Communication and Rhetoric -
2007 - 2009
San Francisco State University
B.A., Business/Corporate Communications
Community
