Experience

Mayweather Promotions

• United States
• Spectator Sports
• 1 - 100 Employee

• Brand Communications Lead

  • Apr 2016 - Present

  Develop the communication and all content strategies (including social) day-to-day and around key fights along with identifying press opportunities. Ideate and execute compelling content programs across owned channels, including social, email, and web.Build a digital brand marketing strategy and go-to-market plans with an emphasis on owned channels, to drive awareness, consideration, and adoption to fighters and promotions.Create effective brand guidelines and best practices as well as manage a team to execute against these guiding principles for creative/content directionManage key relationships with all medians of media and fighters, and leveraged strong organizational and interpersonal skills to adhere to time-sensitive deadlines with ease, correspond across several departments and outside parties/vendorsSurpassed prior digital campaign performances through effective communications strategies yielding positive returns across all digital platforms, and delivered on key campaigns against KPIs and high ROI as well as managing budgetsKey promotions include: Mayweather vs. McGregor, Mayweather vs. Logan Paul, Gervonta Davis promotions (2016-present).



White Oak Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director Of Digital Media

  • Aug 2018 - Mar 2019

  Oversee, developed, and manage influencer channels and partnerships.Create brand guidelines and develop quarterly CMPs to determine and advance a corporate, global strategy with the understanding of how to implement in local channels for brand awareness and visibility.Manage client social channels and increased growth for client accounts through strategic influencer campaigns and innovative digital campaignsEnhance competitive reporting and derive key actionable insights to clients



Andre Berger M.D.

• Marketing Manager

  • Feb 2013 - Feb 2016

  Managed and posted for all social media accounts, growing accounts 70% in 2 years using influencer marketing and client results to increase revenue.Successfully translated the success garnered from peers, universities, and medical boards to a wider mainstream audience; helping to establish credibility and increase net profit for the practice. Managed website development, SEO, Google Ad & Facebook campaigns, draft weekly blogs and develop advertisement campaigns. Managed and posted for all social media accounts, growing accounts 70% in 2 years using influencer marketing and client results to increase revenue.Successfully translated the success garnered from peers, universities, and medical boards to a wider mainstream audience; helping to establish credibility and increase net profit for the practice. Managed website development, SEO, Google Ad & Facebook campaigns, draft weekly blogs and develop advertisement campaigns.