Experience

Healthy Options

• Philippines
• Retail
• 100 - 200 Employee

• Category Manager

  • May 2017 - Present



Rustan Commercial Corporation

• Philippines
• Retail
• 400 - 500 Employee

• Merchandise Manager - Fine Jewelry

  • Feb 2016 - May 2017

  Handles Rustan's Silver Vault's key and private brands that make up 55% of the total divisional brands and 25% of the total divisional sales. This entails planning and executing business and marketing strategies to reach and surpass sales and margin expectations to achieve both short-term and long-term profitability.Serving as the contact person for everyone from the sales staff to brand principals, the role requires end-to-end overview of the brands' operations from negotiations and merchandise selection in Baselworld to marketing initiatives and client service programs. Show less

• Associate Merchandise Manager - Fine Jewelry and Watches

  • Nov 2013 - Jan 2016

  Co-directed business and marketing plans for various brands in the fine jewelry and watch portfolio by formulating and executing profitability plans generating an average of 22% sales growth. This required constant monitoring of purchase budgets, sales targets, and marketing program activations.Directed merchandising, which entailed buying, allocation, and presentation of brands and products based on analyzed data, client profiles and market trends.Handled marketing in terms of strategy planning, budgeting and directing activities to achieve brand-specific goals. Spearheaded the unity of various fine jewelry brands by marketing the Silver Vault brand as a whole.Ensured operational efficiency and world-class experience offering for everyday transactions in the store by training and updating sales staff on brand information, new collections, and market trends Show less

• Merchandise Assistant Manager - Watch Category

  • Jan 2011 - Oct 2013

  Managed various jewelry and watch brands with an average annual sales growth of 15% by tracking sales targets, consolidating merchandise buys, arranging logistics, processing payment, and ensuring visual merchandising excellence. The role also entailed formulating a marketing mix and activating marketing programs according to brand directives. Increased business planning efficiency by cutting down preparation time from days to hours using a proposed template.A major project for this role involved overhauling the system of the International Service Center by proposing and executing the following, increasing sales by 63%: • Streamlined operational process flow for optimal workflow timeline • Upgraded systems from manual to electronic, which enabled push sales strategies • Cleaned merchandise database • Improved timeliness of customer service • Restructured pricing for spare parts and services Show less



TMS Corporate Solutions, Inc.

• Assistant

  • May 2010 - 2012

  Served as a part-time assistant in a business consulting firm preparing and analyzing reports and various administrative tasks to propose organizational alignment strategies primarily using the Balanced Scorecard tool Served as a part-time assistant in a business consulting firm preparing and analyzing reports and various administrative tasks to propose organizational alignment strategies primarily using the Balanced Scorecard tool