Experience

Beijing Benz Automotive Co., Ltd.

• China
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• PR Assistant Manager

  • Dec 2016 - Present

  Responsible for BBAC’s corporate/digital/internal communication Retainer Communication: to develop year’s media communication plan/strategy of BBAC in terms of business development, corporate reputation and brand image; To collect and organize communication materials according to the plan; Keep in touch with shareholders to make sure the communication message in the same page; Digital communication: to develop communication topics for official wechat and weibo accounts of BBAC. To control the creative direction, draft and releasing tempo; To drive a growing fans number; Event support: to support the key projects of BBAC and provide professional support such as material production, copywriting, on-site media reception and coordination etc. Crisis management: keep monitoring and form reporting mechanism; prepare for the crisis including draft statement, media QAs and cooperate with BMBS if necessary; Internal communication: BBAC Newspaper/Express English editor, BBAC EIP editor; BBAC official website’s reversion and daily management; Agency management: to guide agencies to draft press releases, media QAs, speeches, MC scripts etc. and control the quality of all communication materials. Show less



Renault Motor

• beijing

• PR Specialist

  • Apr 2014 - Nov 2016

  Responsible for Renault’s product /brand/corporate/internal communication Lead agency to deliver product/brand/corporate message and maintain media relationship, handle crisis in daily PR/ePR Communication; PIC of projects, implementation of assigned projects, including concept development, assessment, internal/external comm. and message control; Internal communication, share brand/corporate news with company/HQ Responsible for Renault’s product /brand/corporate/internal communication Lead agency to deliver product/brand/corporate message and maintain media relationship, handle crisis in daily PR/ePR Communication; PIC of projects, implementation of assigned projects, including concept development, assessment, internal/external comm. and message control; Internal communication, share brand/corporate news with company/HQ



Uniway Communication Group

• Beijing City, China

• Senior Account Executive

  • Jul 2011 - Mar 2014

  professional PR consultant. focus on retainer and project of Infiniti's PR communication in China. professional PR consultant. focus on retainer and project of Infiniti's PR communication in China.