Experience

VesselsValue

• United Kingdom
• Maritime Transportation
• 1 - 100 Employee

• Head of Marcomms Asia

  • Apr 2023 - Present

• Senior Marketing & Communications Manager, Asia

  • Apr 2022 - Apr 2023

  • Develop and execute regional marketing and communication plan and campaigns• Keep a dynamic budget plan according to regional business targets • Generate leads and maintain a healthy pipeline to boost sales revenue in Asia• Establish and manage strategic relationships with government, authorities, media, event organizers and other key industry players• Solve regional PR crisis in a timely and effective manner, rescue brand reputation and maintain positive brand conception• Optimize marketing results by regional online and offline events to attract valuable prospects and increase customer loyalty• Manage business social accounts, drive engagements and qualified lead s with creative tactics• Create customized contents catering for diversified sales regions and manage the localization of marketing assets for corporate website in APAC • Analyze marketing performance data, closely monitor KPI and ROI Show less

• Marketing and Communications Manager, Asia

  • Apr 2021 - Mar 2022

• Marketing and Communications Manager, China

  • Oct 2019 - Mar 2021

• Communications Manager, China

  • Mar 2019 - Sep 2019



PAZZION International Pte Ltd

• Singapore, Singapore

• Regional Brand Manager

  • May 2018 - Oct 2018

  • Make branding strategies, increase brand awareness and royalty through various channels (e-commerce, socials, magazine) • Conduct product/customer/market/policy researches to support product design optimization • Develop cross platform campaigns to boost business leads and drive sales • Manage social media platforms, create editorial calendar and write articles to acquire new users and more engagements • Build and maintain networks with stake holders for potential retail opportunities Show less



Tessa Therapeutics Ltd

• Singapore
• Biotechnology Research
• 100 - 200 Employee

• China Relationship Manager

  • Apr 2016 - May 2018

  • Work with management for market entry strategy and execution • Closely monitor and analyse public policies, maintain good relationships with regulatory authorities • Conduct research and develop periodic reports on industry policies, regulatory and market conditions to internal and external partners • Build and manage leads of business partners, media and other professional companies • Develop presentation, interview briefing, news release, brochures, corporate website, and other marketing materials • In charge of entire Chinese market content creation Show less



ICW China (China branch of an international PR firm)

• Beijing, China

• Account Manager

  • Sep 2014 - Oct 2015

  • In charge of the key accounts including Coca Cola, SAS, Thales and Durr • Create and implement marketing and communication strategies and plans • Develop marketing materials in Chinese and English, including press release, e-bulletin, brochures, presentation, briefing book, speech, interview, Q&A, etc • Conduct campaigns and field support various markcom events • Manage media relations, handle media inquiries, and conduct crisis management • In charge of the key accounts including Coca Cola, SAS, Thales and Durr • Create and implement marketing and communication strategies and plans • Develop marketing materials in Chinese and English, including press release, e-bulletin, brochures, presentation, briefing book, speech, interview, Q&A, etc • Conduct campaigns and field support various markcom events • Manage media relations, handle media inquiries, and conduct crisis management



Sino-Pacific Chemical Pte. Ltd.

• Singapore

• Marketing Manager

  • Jan 2012 - Dec 2013

  • Set corporate branding strategy, prepare marketing materials for potential and existing partners, vendors, clients and government departments • Take in charge of general marketing activities • Develop good relationships with customers, suppliers, banks and government authorities • Coordinate all aspects of the post-deal trading activities and manage the execution process from arranging shipment to payment collection • Set corporate branding strategy, prepare marketing materials for potential and existing partners, vendors, clients and government departments • Take in charge of general marketing activities • Develop good relationships with customers, suppliers, banks and government authorities • Coordinate all aspects of the post-deal trading activities and manage the execution process from arranging shipment to payment collection



ASM

• Netherlands
• Semiconductor Manufacturing
• 700 & Above Employee

• Senior Executive of Marketing Communication Team

  • Jul 2004 - Dec 2011

  • Manage and monitor daily operation of marketing communication team • In charge of corporate branding and PR activities, events and campaigns - Prepare advertisements, press releases, marketing brochures, corporate and product brochures, financial announcements and annual reports - In charge of website development and maintenance - Develop and keep consistence of corporate image between headquarter and international offices - Organize more than 7 local and international exhibitions annually, awarded by Semi as “Best Design Booth” and “Best Organizer” in 2011 - Organize seminars for 7 consecutive years with international attendants more than 200 - Coordinate golf tournament in Malaysia with great feedbacks from participating customers • Facilitate sales team in customer relationship management and marketing research - Organize and improve original customer database - Maintain technical library for products information and development of technologies - Conduct business research and analyze sales data and global market information - Produce and submit monthly marketing reports to the top management Show less



China KeyinPrint Media Group

• Beijing, China

• Journalist /Marketing Executive

  • Apr 2001 - Dec 2003

  • One of the founders of the magazine Printing Manager • Take in charge of the core columns, such as Cover Story, Focus, Technology & Market • Build relationship with the key players in the market, finish interview and develop reports independently • Plan and executive 1st China Printing Managers Conference and China International Exhibition for All Printing Technology and Equipment • Complete advertising deals and event sponsorship package sales • One of the founders of the magazine Printing Manager • Take in charge of the core columns, such as Cover Story, Focus, Technology & Market • Build relationship with the key players in the market, finish interview and develop reports independently • Plan and executive 1st China Printing Managers Conference and China International Exhibition for All Printing Technology and Equipment • Complete advertising deals and event sponsorship package sales