Crystal Uppercue
Account Manager at Chapman Cubine Allen + Hussey- Claim this Profile
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Bio
Rick Adams
A few words about Crystal Uppercue: For 12 years at EU Services she gave us her absolute best, whether it was as a customer service representative or as the marketing manager for EU Services. When Crystal took over the marketing responsibilities, she was basically thrust into the position when the Vice President that started the department left EU Services some 7 or so years ago. Suffice it to say she had big shoes to fill. In my opinion she did an absolutely incredible job - if could see the marketing materials and the campaigns over the past half a dozen years that she managed- I would challenge you to find any better material from any of our competitors in the direct mail industry. She is extremely knowledgeable about marketing campaign strategy, implementation, strategy, and results analysis. EU Lost an incredible asset when she decided to move on the bigger things. If you are looking for a dedicated employee with a strong work ethic and unmatched integrity, then you need to seriously consider Crystal Uppercue. Thank you Crystal for your twelve years of service at EU Services. We are better off personally and professionally for having you on our team! Best of luck to you for the future!
Bert Salter
Crystal and I have worked together at EU Services on our lead acquisition campaigns. She is a team-player and dedicates herself to the project at hand. She combined her creative abilities with her direct marketing technical expertise to initiate successful lead generating campaigns. Crystal is very hands on, writing copy, headlines and providing creative direction for the campaign. She was a key player in developing the audience segmentation strategy, matching products to our potential customer needs and created additional collateral to support the lead nurturing lifecycle.
Rick Adams
A few words about Crystal Uppercue: For 12 years at EU Services she gave us her absolute best, whether it was as a customer service representative or as the marketing manager for EU Services. When Crystal took over the marketing responsibilities, she was basically thrust into the position when the Vice President that started the department left EU Services some 7 or so years ago. Suffice it to say she had big shoes to fill. In my opinion she did an absolutely incredible job - if could see the marketing materials and the campaigns over the past half a dozen years that she managed- I would challenge you to find any better material from any of our competitors in the direct mail industry. She is extremely knowledgeable about marketing campaign strategy, implementation, strategy, and results analysis. EU Lost an incredible asset when she decided to move on the bigger things. If you are looking for a dedicated employee with a strong work ethic and unmatched integrity, then you need to seriously consider Crystal Uppercue. Thank you Crystal for your twelve years of service at EU Services. We are better off personally and professionally for having you on our team! Best of luck to you for the future!
Bert Salter
Crystal and I have worked together at EU Services on our lead acquisition campaigns. She is a team-player and dedicates herself to the project at hand. She combined her creative abilities with her direct marketing technical expertise to initiate successful lead generating campaigns. Crystal is very hands on, writing copy, headlines and providing creative direction for the campaign. She was a key player in developing the audience segmentation strategy, matching products to our potential customer needs and created additional collateral to support the lead nurturing lifecycle.
Rick Adams
A few words about Crystal Uppercue: For 12 years at EU Services she gave us her absolute best, whether it was as a customer service representative or as the marketing manager for EU Services. When Crystal took over the marketing responsibilities, she was basically thrust into the position when the Vice President that started the department left EU Services some 7 or so years ago. Suffice it to say she had big shoes to fill. In my opinion she did an absolutely incredible job - if could see the marketing materials and the campaigns over the past half a dozen years that she managed- I would challenge you to find any better material from any of our competitors in the direct mail industry. She is extremely knowledgeable about marketing campaign strategy, implementation, strategy, and results analysis. EU Lost an incredible asset when she decided to move on the bigger things. If you are looking for a dedicated employee with a strong work ethic and unmatched integrity, then you need to seriously consider Crystal Uppercue. Thank you Crystal for your twelve years of service at EU Services. We are better off personally and professionally for having you on our team! Best of luck to you for the future!
Bert Salter
Crystal and I have worked together at EU Services on our lead acquisition campaigns. She is a team-player and dedicates herself to the project at hand. She combined her creative abilities with her direct marketing technical expertise to initiate successful lead generating campaigns. Crystal is very hands on, writing copy, headlines and providing creative direction for the campaign. She was a key player in developing the audience segmentation strategy, matching products to our potential customer needs and created additional collateral to support the lead nurturing lifecycle.
Rick Adams
A few words about Crystal Uppercue: For 12 years at EU Services she gave us her absolute best, whether it was as a customer service representative or as the marketing manager for EU Services. When Crystal took over the marketing responsibilities, she was basically thrust into the position when the Vice President that started the department left EU Services some 7 or so years ago. Suffice it to say she had big shoes to fill. In my opinion she did an absolutely incredible job - if could see the marketing materials and the campaigns over the past half a dozen years that she managed- I would challenge you to find any better material from any of our competitors in the direct mail industry. She is extremely knowledgeable about marketing campaign strategy, implementation, strategy, and results analysis. EU Lost an incredible asset when she decided to move on the bigger things. If you are looking for a dedicated employee with a strong work ethic and unmatched integrity, then you need to seriously consider Crystal Uppercue. Thank you Crystal for your twelve years of service at EU Services. We are better off personally and professionally for having you on our team! Best of luck to you for the future!
Bert Salter
Crystal and I have worked together at EU Services on our lead acquisition campaigns. She is a team-player and dedicates herself to the project at hand. She combined her creative abilities with her direct marketing technical expertise to initiate successful lead generating campaigns. Crystal is very hands on, writing copy, headlines and providing creative direction for the campaign. She was a key player in developing the audience segmentation strategy, matching products to our potential customer needs and created additional collateral to support the lead nurturing lifecycle.
Experience
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Chapman Cubine Allen + Hussey
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United States
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Fundraising
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1 - 100 Employee
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Account Manager
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Nov 2021 - Present
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Marketing Consultant
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Mar 2020 - Present
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Digital Marketing Project Manager
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Sep 2020 - Dec 2021
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AOPA
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United States
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Aviation and Aerospace Component Manufacturing
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100 - 200 Employee
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Senior Marketing Manager
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Apr 2016 - Mar 2020
Defined customer segments. Created marketing plan to increase market penetration into segments. Launched audience segment journeys to engage and improve retention.
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Marketing Manager
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Apr 2013 - Mar 2020
Develops and manages online and offline membership acquisition campaigns. Manages and evaluates online and offline fundraising campaigns including AOPA's 501c4, 501c3 and Political Action Committee.
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EU Services
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United States
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Advertising Services
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100 - 200 Employee
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Marketing Communications Manager
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Sep 2005 - Nov 2012
Directs, and implements EU Services marketing communication activities. Responsible for communicating consistent messages across print and electronic media. Ensures key, strategic messages are communicated effectively to target audiences. Produces, or acts as liaison with firms that produce, public relations materials, advertising, and campaign or marketing collateral. Helps support strategic positioning through the application of market and customer research.
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Marketing Assistant
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Sep 2002 - Sep 2005
Implemented the marketing lead program and worked with sales management to ensure follow up. Managed tradeshow events and vendor relationships. Provided marketing analysis and campaign metrics to VP of Marketing. Marketing acquisition program averaged a 22% ROI.
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Education
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West Virginia University
Bachelor of Science in Journalism, Advertising