Crystal Toh
Senior Client Success Executive (Hybrid Role) at Heroes of Digital- Claim this Profile
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English Full professional proficiency
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Chinese Professional working proficiency
Topline Score
Bio
Credentials
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Cybersecurity Foundations (2015)
LinkedInJul, 2021- Sep, 2024
Experience
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Heroes of Digital
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Singapore
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Advertising Services
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1 - 100 Employee
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Senior Client Success Executive (Hybrid Role)
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Jul 2022 - Present
[Hybrid Performance Marketer]• Develop and execute data-driven and impactful digital marketing campaigns, that drive revenue growth, lead generation and brand awareness• Understanding of a full marketing funnel to review campaign effectiveness across omnichannel.• Collaborate with regional product marketing, regional digital marketing, marketing communications, sales and various functional teams to execute and measure digital campaigns that deliver awareness, engagement and pipeline.• Measure and report performance to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialog within targeted segments.• Accountable for all digital marketing related projects and operational tasks from idealization, creative visual design, content development, launch to maintenance and continuous improvement• Liaise with and manage customer relationships, day-to-day digital production, as well as campaign schedules, aligning with a planned calendar.• Analyze customer needs and addressing their feedback to improve future digital campaign development, asset regionalization and deployment• Stay up to date with digital marketing trends and best practices. Show less
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Client Success Executive (Hybrid Role)
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Sep 2021 - Jun 2022
[Hybrid Performance Marketer]• Develop and execute data-driven and impactful digital marketing campaigns, that drive revenue growth, lead generation and brand awareness• Accountable for all digital marketing related projects and operational tasks from idealization, creative visual design, content development, launch to maintenance and continuous improvement• Liaise with and manage customer relationships, day-to-day digital production, as well as campaign schedules, aligning with a planned calendar. Show less
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Zeno Group
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Digital Marketing Consultant
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Feb 2017 - Jul 2017
Scope of Work:• Budget control• Creates detailed reports and develop marketing strategies• Tracks sales and feedback and adjusts marketing strategies as necessary• Recommends specific marketing approaches and spending budgets to achieve goals• Establishes marketing tracking methods to help each client evaluate performance over time• Assists marketing managers in coming up with focused positionings and marketing tools
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Digital Marketing Intern
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Sep 2016 - Feb 2017
• Trained in search engine marketing and search engine optimisation• Professionally equipped with social media marketing and platform skills
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Education
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2017 - 2021
Singapore Management University
Bachelor's degree, Wealth Management -
2013 - 2017
Nanyang Polytechnic
Diploma, Marketing
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