Crystal Rivera

General Manager at Hotel Flor
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US
Languages
  • Spanish -

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5.0

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CARMEN RIVAS

Crystal is one of a kind, when it comes to customer service she is number one. Always dedicated to service her customers with excellency and attention to detail. Rising to the top even during the most challenging circumstances and coming through. Reliable and approachable with impressive results, this is a rare find and fortunate to work with her. We look forward our continued business partnership for years to come.

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • General Manager
      • Oct 2021 - Present

    • United States
    • Hospitality
    • 1 - 100 Employee
    • General Manager
      • Sep 2019 - Oct 2021

    • United States
    • Hospitality
    • 1 - 100 Employee
    • General Manager
      • Apr 2019 - Sep 2019

    • United States
    • Hospitality
    • 1 - 100 Employee
    • General Manager
      • Aug 2016 - Apr 2019

    • Director of Sales/Catering & Marketing
      • Mar 2014 - Jul 2016

    • United States
    • Hospitality
    • 700 & Above Employee
    • Business Travel Sales Manager
      • Oct 2013 - Mar 2014

    • United States
    • Hospitality
    • 500 - 600 Employee
    • Business Travel Sales Manager/Social Media Manager/Sales Task Force
      • Oct 2007 - Mar 2014

    • Business Travel Sales Manager and Social Media Manager
      • Oct 2007 - Jun 2013

      Strong understanding & ability to analyze P & L statements, forecasting, and need time strategy as created by the Revenue Management team. Ability to develop and implement successful sales strategies for individual accounts. Proven experience in maintaining and building relationships with existing accounts Created strong relationships with local and national accounts, local CVB & Greater Tampa Chamber of commerce, Ybor Chamber of Commerce, Executive Women International, South Tampa Chamber, S.T.Y.L.E Assisted Director of Sales in establishing Marketing Plans Communicate account updates (new and existing) to each department manager on a weekly basis Manage, dissect and research on accounts listed within the Hotelligence Report to increase revenue at the hotel Aggressively and Proactively solicit accounts via teleprospecting and cold calls Demonstrated knowledge and proficiency in DELPHI and LANYON Responded to bids of new and existing accounts through LANYON Facilitation of special projects to increase hotel exposure Sharpened my communication skills (verbal, written, listening) by dealing with various clients Developed relationships with Starwood GSO’s and worked together to increase hotel room nights with several accounts 110-150%+ Occupancy Market Share in StarReport versus comp set for over 16 months consecutively Handle all social media outlets for the hotel and the Ashley Street Grille (Facebook, Foursquare, Tripadvisor and Review Analyst) Responsible for responding to all customer feedback thru the social media outlets Implemented different ways to have guests log on to tripadvisor to leave comments, ultimately climbing up on our ranking Completed 2011 $73,175 over budget (Actual $1,650,694- Budget $1,577,519) Completed 2010 $109,286 over budget (Actual $1,547,707- Budget $1,438,421) Show less

    • Food and Beverage Manager
      • Apr 2006 - Aug 2007

      Set staff work schedules and monitor staff performance (52 employees) Recruit staff and oversee staff training Control inventory, monitor revenues and modify procedures and prices Resolve customer complaints as needed Train new employees on safe staff and ensure health and safety regulations are followed Negotiate arrangements with suppliers for liquor and other supplies Assisted in the making of Hostess, DRA, and Server Training Manual for the resort Demonstrated knowledge and proficiency in Aloha Performed safe audit on daily basis and called in change order Responsible in opening and closing the restaurant Designated trainer for all food and beverage management/supervisor in safe staff Certified trainer for the National Food Safety Program Certified trainer for TIPS (Training for Intervention Procedures) Show less

    • Area Sales Manager
      • Jan 2005 - Apr 2006

      Met and exceeded outside appointments and cold calls goal (Reached Level 3 Sales Productivity Quarter 2-4 in 2005 and 1st Quarter of 2006) Assisted Director of Sales in establishing Marketing Plans Internet Marketing Demonstrated knowledge and proficiency in Hotel Sales Pro Completed 1st Quarter 2005 $22,104 over Room Revenue Budget at the Residence Inn Completed 2nd Quarter 2005 $13,507 over Room Revenue Budget at the Residence Inn Completed 2nd Quarter 2005 $100,751 over Room Revenue Budget at the Courtyard Completed 3rd Quarter 2005 $20,131 over Room Revenue Budget at the Residence Inn Completed 3rd Quarter 2005 $40,816 over Room Revenue Budget at the Courtyard Completed 4th Quarter 2005 $6,894 over Room Revenue Budget at the Residence Inn Completed 4th Quarter 2005 $12,145 over Room Revenue Budget at the Courtyard Show less

    • Sales & Service Coordinator
      • Mar 2003 - Jan 2005

      Manage group events for 2 Marriott HotelsCommunicate group updates (tentative and definite) to each property manager on a weekly basis Demonstrated knowledge and proficiency in three separate Marriott operating systems Handled group room block inquiries from contract to fruition.Setup and maintenance of group blocks in hotel operating systemDetailing meeting arrangements including food, sleeping rooms and meeting detailsAct as the primary contact for all groups and conventions, and liaison between group/convention contacts and hotel operational staffFacilitation of special projects assigned at the property level, as well as corporate wideExtensive experience in event planning logistics and documentationHelped create Training Manual for Mini Hotels for McKibbon Sales Team Show less

    • Front Desk Agent
      • Nov 2001 - Mar 2003

      Was part of Opening Team for Front Office Designated trainer for all new hires at Front DeskCross-trained as a Night AuditorParticipated in “McKibbon Bootcamp Training”Part of the Gold Hotel Team 2003Housekeeping/Gatehouse (160 rooms/approx 13 housekeepers)Knowledgeable on the cleaning standards of Marriott Ability to open and close the house Inspected rooms to ensure that they were properly cleaned and vacant in a timely mannerDelivered quality food standards during breakfast and social hours Completed Gatehouse and Housekeeping Training for McKibbon Bootcamp TrainingAdministrationAccounts Payable: Familiar with the Chart of Accounts for McKibbon Properties; Coded Invoices; and Posted Invoices in AcknowledgeAccounts Receivable: Prepared sending out monthly statements along with invoices to Direct bill Accounts; Thoroughly followed up with each account and kept proper and up to date documentation; Posted checks and cleared out proper invoicesParticipated in “Manager On Duty” schedule Marriott Waterside719 rooms/ 3 Stars Show less

    • United States
    • Hospitality
    • 300 - 400 Employee
    • Management Bootcamp Program
      • Jun 2001 - Jun 2003

      Worked in several departments including Front Desk, Accounting, Night Audit, Housekeeping, Gatehouse- part of the Management Bootcamp Program Worked in several departments including Front Desk, Accounting, Night Audit, Housekeeping, Gatehouse- part of the Management Bootcamp Program

    • Account Payable Clerk
      • Jun 2000 - Nov 2000

      Responsible for pre-coding invoices to the proper departments/accounting code Researched payment status on invoices Responsible for posting invoices for payments and printing out checks to be sent along with the invoices Matched and attached invoices to their proper checks and mailed out to Vendor Responsible for pre-coding invoices to the proper departments/accounting code Researched payment status on invoices Responsible for posting invoices for payments and printing out checks to be sent along with the invoices Matched and attached invoices to their proper checks and mailed out to Vendor

Education

  • University of South Florida
    2001 - 2005

Community

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