Experience

Oak Residential Partners, LLC

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing & Leasing Strategy

  • May 2017 - Present

  Evaluate and review weekly MMR, crafting goals based on budgeted occupancy or investor plans. Coordinate for photos/media, collaborate on branding, logo and signage designsAssist with some training and efficiency strategy Evaluate ROI for marketing and ILS sources and adjust accordinglyCreate individual site collateral (brochure, fee sheets, outreach, event notices)Familiarity with CRM/Rent Café, Yardi, YieldstarEvaluate need for property promotions and concessionsPartner with Yieldstar team to formulate portfolio renewal rates and renewal negationsOversee AirBNB revenue opportunities through on site guest suitesCoordinate internal and 3rd party mystery shops identifying opportunity for retrainingAudit and work alongside 3rd party management teams for community marketing such as ILS audit, Pay Per Click and SEO campaign Complete demos and introductions for new technology to implement or assist in better follow up or leasing alternativesFacilitate reputation management and online presenceEvaluate and lead up review of resident satisfaction surveys and feedbackMonitor and lead various property social media campaigns and contestsCreate community leasing, renewal and follow up incentives and games to improve performance and increase productivity and engagement of our teamsConnect monthly to review and strategize outreach and preferred employer goals with demographic and inventory analysisConduct competitive site analysis and comparative Peer List & market surveys



Lincoln Property Company

• United States
• Real Estate
• 100 - 200 Employee

• Marketing and Leasing Manager

  • Oct 2013 - May 2017

  Lease Up, Stabalized Property and Aged Acqusution Property in new construction market Rebranding & collateral creationAssisted on site as acting property managerCorporate Outreach Partnership AdvocateStarted on site and maintained exceptional on site closing rations: 65% closing ratio converting Mentored new leasing agents & oversees renewal operationsManages our active Social Media Presence & Online ReputationPartners with local business for our resident benefit program - Club LincolnGenerated new traffic - increased website CTR by 40%Audits ILS and Ad word campaign Makes pricing suggestion based on submarket knowledge