Crystal Jackson

Adjunct Professor & Course Lead at Purdue University Global
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Contact Information
us****@****om
(386) 825-5501
Location
Fort Worth, Texas, United States, US
Languages
  • English -

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Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor & Course Lead
      • Apr 2018 - Present

      Creates and implements course curriculum; course revisions and updates; instructional live presentations; and provides student learning and development support for accredited, undergraduate communication courses: 1. Public Relations Strategies (Course Lead) 2. Strategic Communication 3. Communicating in a Diverse Society 4. Mass Media and Broadcasting 5. Interpersonal Communications 6. Digital Tools and Society Creates and implements course curriculum; course revisions and updates; instructional live presentations; and provides student learning and development support for accredited, undergraduate communication courses: 1. Public Relations Strategies (Course Lead) 2. Strategic Communication 3. Communicating in a Diverse Society 4. Mass Media and Broadcasting 5. Interpersonal Communications 6. Digital Tools and Society

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Communications Executive
      • Dec 2021 - Jan 2023

      • Leads a delivery team in creating and executing plans, strategies, and program support tasks to drive change adoption across enterprise level internal audiences, external stakeholders, and a site-specific workforce for the Department of Veterans Affairs • Analyzes clients' mission and goals to develop and align communication objectives, themes, and messages • Develops integrated change communications strategies, plans and tactics to support COTS and systems development and implementation efforts • Independently authors client deliverables and work products and ensuring quality and alignment of deliverables with brand identity and communications policies • Collaborates with stakeholders across project tasks/workstreams to ensure an integrated delivery approach • Performs in-depth stakeholder and audience analyses to develop targeted messaging and approaches • Establishes and monitors performance and effectiveness measures for communication activities and products • Conducts assessments and focus groups to evaluate the effectiveness of communications approaches and develop recommendations and lessons learned for continuous improvement • Coordinates outreach and engagement events including conferences, meetings, and speaking engagements • Participates in company-building activities, including proposal development, developing and contributing to internal company initiatives Show less

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Director Of Strategic Communications
      • Aug 2020 - Feb 2021

      Provided day-to-day leadership, management, coaching and mentoring to direct reports and contractors. Developed and implemented strategic communications plan within two weeks of hire and successfully rebranded that organization in five months. Fundraised roughly $40k in a single-day Facebook campaign. Saved the organization $40k within first month of hire by assessing contractor ROI. Saved the organization $20k annually by running an audit on communications software and replacing products with affordable and high-quality digital tools. Shattered the organization's 2020 recruitment record in one month by launching a recruitment campaign in January 2021. Created original content and designs across all communications channels: website redesign, creation of a blog, modernized social media presence and a new monthly e-newsletter. Rebranded the organization's special events color to Purple Orchid, and will be made into the official symbol for U.S. military women. Recruited and managed contract support projects for video productions, event photography, gift shop merchandise photography, web design and graphic design. Responsible for ensuring consistency of approach and branding for marketing materials. Implemented program management software and media relations tracking platforms-both are firsts for the organization in its 23-year history. Directed public engagement and communications related tasks, including content development, annual calendar production, constituent queries, conference exhibitions, speaking engagements, and media inquiries. Coordinated and executed major meetings and public event planning, paying attention to internal/external communication strategies. Trained leadership on business development planning processes. Developed remarks, talking points, and presentations as needed. Proposed creating and teaching diversity and inclusion training to increase audience engagement and recruitment of members Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Manager
      • Jun 2019 - Jun 2020

      • Manages a networking database and cultivates business relationships with primes, teaming partners and subcontractors • Responds to RFIs and RFPs • Builds a pipeline of expiring contracts, upcoming solicitations, RFIs and RFPs • Key business representative at business development and networking events, such as Industry Days, conferences, meetings and conventions • Implements resource tool functionality to support the procurement search process • Supports the capture process with intel and consultation • Keen knowledge of the government procurement process • Familiar with search processes on Bloomberg Government and SAM.gov (formerly FBO) Previous Role-Program Director (FEMA contractor): • Served as the Program Director for a federal government client on marketing communication campaigns and strategic planning for diversity and inclusion initiatives • Director for contract reporting and program management support • Directed contract team to create and disseminate deliverables for a federal client • Key spokesperson of the contract team to the federal client • Led the development of concepts, content, strategic plans, campaigns and other communication elements • Created communication materials and provided communication support for SharePoint content management, events, presentations, posters, newsletter articles, flyers, brochures, and other marketing communication content, as needed • Interfaced with client for contract reporting, proposals, meetings, strategic planning and program management Show less

    • Public Policy Offices
    • 1 - 100 Employee
    • Associate Director of Public Relations & Communications
      • Nov 2017 - Sep 2018

      • Directs day-to-day public relations (PR) and communications operations of the department, including the production and updating of all National Treasury Employees Union (NTEU) publications, marketing materials, social media sites and member communications • Supervises staff of PR, communication, social media, website management, and graphic design professionals • Develops communications on all issues important to federal employees, including legislation, litigation, negotiations, and representation • Develops and delivers training for chapter leaders • Creates and implements NTEU’s internal and external communication strategies • Editor of the NTEU Bulletin Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Communications Program Manager-Government Contractor
      • Oct 2016 - Oct 2017

      Directed team of contractor and subcontractor technical writers and graphic designers in producing and providing communication products and services for the Department of Homeland Security’s Acquisition Directorate: website management (design and content), conference logistics, newsletters, brochures, booklets, posters, briefings, speeches, presentations, communication plans and daily news briefings Achievements & Contributions • Transformed a multi-million-dollar government contract with negative profits to a positive cash flow • Excellent contractor performance assessment reports system (CPARS) evaluation rating from government client within eight months of hire • Directed the rebranding and redesign of corporate website to advance government contract retention and recruiting; launch date is December 2017 • Directed the implementation of standard operating procedures for all contract deliverables Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Communications Manager-Government Contractor
      • Jan 2014 - Apr 2016

      Led as a key spokesperson for all Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) public affairs & outreach division Achievements & Contributions • Managed conference exhibiting at more than 15 national conferences and conventions, including inventory management, purchasing and budget systems, and after-action reporting • Excellent contractor performance assessment reports system • Conducted more than 100 teleconference presentations with national and international clients, including military personnel, their families, health care providers, federal government agencies, military commands and private sector health care groups • Proposed and implemented a new presentation platform for government client Show less

    • Public Relations and Communications Services
    • 300 - 400 Employee
    • Editor, Writer
      • Aug 2012 - Jan 2014

      Wrote and edited press release metadata for distribution to various media outlets national-wide in compliance with best practices of the Department of Defense’s Hometown News Release Program Achievements & Contributions • Researched, verified and processed more than 40,000 news releases within 16 months • Wrote and edited more than 125 press releases daily, increasing productivity by 25% • Raised more than $400,000 for charity as a fundraising coordinator with the Combined Federal Campaign Show less

    • United States
    • Armed Forces
    • 700 & Above Employee
    • Public Affairs Manager- Broadcasting Manager
      • Aug 2005 - Mar 2012

      Produced and directed the coordination of communication themes and media coverage in various print, electronic and broadcast publications, enforcing the United States Navy’s public affairs best practices Achievements & Contributions • Received four Navy and Marine Corps Commendation medals and 10 other military medals and certificates for outstanding leadership, journalism and public affairs contributions • Managed and directed a television studio program and received Thomas Jefferson, Visual Information and Visual Information Production awards in video feature categories • Received a Navy and Marine Corps Commendation for archiving more than 11 years of historical U.S. Navy stock stories by cataloging more than 800 video files for the Chief of Navy Information, Pentagon • Created and directed more than 500 magazine and newspaper feature and news articles; designed more than 10 monthly magazines; directed video operation management for more than 400 video files; designed 40 weekly newspaper publications; and designed and edited various posters, flyers, brochures, marketing e-mails, websites, broadcast scripts, presentations, logos, PSAs, outreach supplies and videos Show less

Education

  • University of Maryland University College
    Master of Science - MS, Management-Public Relations
    2012 - 2015
  • University of Maryland University College
    Bachelor of Arts - BA, Communication Studies
    2007 - 2012
  • Defense Information School
    Basic Public Affairs Writing and Broadcasting
    2005 - 2006

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