Crystal Guo
Assistant Int'l Marketing Manager at Reed Exhibitions Greater China- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Experience
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RX Greater China
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China
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Events Services
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1 - 100 Employee
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Assistant Int'l Marketing Manager
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Mar 2014 - Present
Developing the marketing plan for worldwide promotion and visitor recruitment, and ensure results’ quality. Provide necessary marketing research/analytical information and ensure the accomplishment of marketing material content and design within project timeline. Prepare the overall media plan and campaigns and maintain and expand partnership with key media worldwide. Be responsible for Int’l marketing communication such as newsletters, press releases, etc., planning and implementing innovative events and activities. Guide my projects to reach the primary goal of greater heights in quality and quantity of Int'l visitors by exercising extensive experience across a range of marketing disciplines such as audience development/customer acquisition, email marketing, content marketing, social media marketing, and other forms of electronic and direct marketing.
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RX Global
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United Kingdom
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Events Services
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700 & Above Employee
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Assistant Int'l Marketing Manager
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Mar 2014 - Present
I am responsible for preparing marketing plan for worldwide promotion and visitor recruitment, and ensure results’ quality. Provide necessary marketing research/analytical information and ensure the accomplishment of marketing material content and design within project timeline. Prepare the overall media plan and campaigns and maintain and expand partnership with key media worldwide. Be responsible for Int’l marketing communication such as newsletters, press releases, etc., planning and implementing innovative events and activities. Guide my projects to reach the primary goal of greater heights in quality and quantity of Int'l visitors by exercising extensive experience across a range of marketing disciplines such as audience development/customer acquisition, email marketing, content marketing, social media marketing, and other forms of electronic and direct marketing.
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Education
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University of Auckland
Master's degree, Marketing -
University of Canterbury
Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General