Crystal Cliff

Event Production Manager at Live Oak Audio Visual Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area

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Melissa Arthur-Colwell

SHE ROCKS!!!

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Credentials

  • What Is Scrum?
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Social Media Marketing for Small Business
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Social Media Marketing: Managing Online Communities
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Improving Your Leadership Communications
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • The 4-Hour Workweek (Blinkist Summary)
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Creating a Positive Customer Experience
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Process Improvement Foundations
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Writing Emails People Want to Read
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Aligning Customer Experience with Company Culture
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Design Thinking: Customer Experience
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • How to Be Both Assertive and Likable
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Advanced Business Development: Communication and Negotiation
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Advanced Persuasive Selling: Persuading Different Personality Types
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Sales Enablement
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Sales Management Foundations
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Sales: Closing Strategies
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Sales: Closing a Complex Sale
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Sales: Handling Objections
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Selling Strategies that Boost Customer Acquisition
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Selling with Stories, Part 2: Stories Great Sales People Tell
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • The Persuasion Code: The Neuroscience of Sales
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Transitioning to Management for Salespeople
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Business-to-Business Sales
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Complex Negotiation Tips
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Influencing Others
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Inside Sales
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Learn LinkedIn Sales Navigator (2020)
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Selling with Stories, Part 1: What Makes a Great Story?
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Negotiation Foundations
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Sales Foundations
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Stukent Mimic Pro - Marketing Simulation
    Stukent
    Aug, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Aug, 2021
    - Nov, 2024
  • Project Management Foundations: Teams
    LinkedIn
    Jun, 2021
    - Nov, 2024
  • Lean Six Sigma: Analyze, Improve, and Control Tools
    LinkedIn
    May, 2021
    - Nov, 2024
  • Statistics Foundations: 2
    LinkedIn
    May, 2021
    - Nov, 2024
  • Statistics Foundations: 3
    LinkedIn
    May, 2021
    - Nov, 2024
  • Lean Six Sigma: Define and Measure Tools
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Operational Excellence Foundations
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Six Sigma Foundations
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Leading Inclusive Teams
    LinkedIn
    Dec, 2020
    - Nov, 2024
  • Coaching and Developing Employees
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Creating a Culture of Strategy Execution
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Leading without Formal Authority
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Marketing Your Side Hustle
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Developing Your Emotional Intelligence
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Leadership Stories: 5-Minute Lessons in Leading People
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • On Leadership by Jeff Weiner
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Start a Side Hustle
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Dec, 2020
    - Nov, 2024
  • Social Media Certificate
    HubSpot Academy
    Nov, 2020
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Oct, 2020
    - Nov, 2024

Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Event Production Manager
      • Nov 2022 - Present

  • Curl Capsule
    • Buckley, Washington, United States
    • Co-Founder
      • Sep 2021 - Present

      Created a sustainable business model that offers a product proven to alleviate a problem among its customers. Led a team of 5 through product ideation, prototyping, product development, sales, and marketing. Utilized analytics from Etsy, Google, Facebook, and Instagram to pivot marketing tactics when needed resulting in high customer engagement and sales. -Etsy conversion rate: 3.6% Scrutinized and streamlined vendors to reduce costs and increase profits. -Switched from domestic to international fabric vendor reducing the CPU 66% -Negotiated with labor vendor to reduce time per unit decreasing the CPU 71% Generated $1300 in revenue in the first month. Show less

    • United States
    • Internet Publishing
    • Administrative Manager (Start Up)
      • Dec 2016 - Jun 2022

      Researched and submitted all government filings to legally establish the business. Continued to maintain all annual and quarterly filings. Established the financial management system and maintained AR/AP accounts and conducted account reconciliations. Communicated with vendors for onboarding and offboarding. Researched and submitted all government filings to legally establish the business. Continued to maintain all annual and quarterly filings. Established the financial management system and maintained AR/AP accounts and conducted account reconciliations. Communicated with vendors for onboarding and offboarding.

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Marketing Consultant
      • Jul 2021 - Aug 2021

      Worked directly with the owner of Lajoye Cellars to create an integrated marketing plan for their B2B lead generation by conducting market research and presenting mock ups for the top 3 best channels to pursue. Conducted market research and presented 3 segmentation recommendations to expand and engage customers across multiple demographics for Central Ave Pub. Worked directly with the owner of Lajoye Cellars to create an integrated marketing plan for their B2B lead generation by conducting market research and presenting mock ups for the top 3 best channels to pursue. Conducted market research and presented 3 segmentation recommendations to expand and engage customers across multiple demographics for Central Ave Pub.

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Marketing Consultant
      • Oct 2020 - Dec 2020

      Worked directly with the owner of Electric & Folding Bikes Northwest to create a marketing plan to improve sales. Conducted in depth market research and analysis of their current marketing efforts. Presented concise marketing strategies aimed at capturing potential customers' attention and retention. Worked directly with the owner of Electric & Folding Bikes Northwest to create a marketing plan to improve sales. Conducted in depth market research and analysis of their current marketing efforts. Presented concise marketing strategies aimed at capturing potential customers' attention and retention.

    • United States
    • 700 & Above Employee
    • Household Manager
      • Jun 2014 - Jun 2020

      Oversaw and managed day-to-day operations in multiple households. Provided life coaching, financial advisement, personal assistance, and medical assistance. Life Coaching: used positive reasoning to coach teens through the trials of life so they can make unclouded decisions for themselves. Practiced a self-accountability approach to put them in control of their own decisions. Financial Advisement: investigated financial documents to determine the best plan of action to reduce debt and gain financial freedom. Presented findings in an easy to digest manner. Successfully reduced their mortgage payment by 15.82%, saving almost $7k per year. Personal Assistance: acted as a divorce concierge. Researched and recommended attorneys, assisted in gathering and organizing documents, obtained and completed legal forms, and maintained the calendar of meetings and deadlines. Personal Assistance: assisted with finding housing. Located housing options, contacted property owners and coached client in negotiating a lease agreement. Medical Assistance: traveled to location of patient. Communicated with medical staff at time of discharge from treatment facility. Provided 24 hour care for first 3-5 days post surgery. Monitored patient and kept notes. Administered medications on a strict schedule. Provided nutritious food to aid in the healing process. Assisted patients with personal care/grooming and encouraged light activity. Show less

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Service Assistant
      • Sep 2013 - Jun 2014

      Routed inbound calls and scheduled appointments. Maintained CRM records using the dealership database. Pulled work orders for the next day to ensure parts where available to reduce wait time for customers and mechanics. Implemented service department cash monitoring system to reduce cash loss. After initiation cash loss reduced by almost 100%. Demonstrated highly collaborative teamwork and accountability. Routed inbound calls and scheduled appointments. Maintained CRM records using the dealership database. Pulled work orders for the next day to ensure parts where available to reduce wait time for customers and mechanics. Implemented service department cash monitoring system to reduce cash loss. After initiation cash loss reduced by almost 100%. Demonstrated highly collaborative teamwork and accountability.

    • United States
    • Transportation Equipment Manufacturing
    • 1 - 100 Employee
    • Service Coordinator
      • Oct 2008 - Jun 2013

      Redesigned shop scheduling process. Established a first-in, first-out procedure. Displayed schedule in the shop office for all departments to quick reference: date received, assigned mechanic, scope of work, and position in que. This significantly reduced miscommunication and improved customer satisfaction. Oversaw 8-12 build projects in the shop at any given time. Assisted in maintaining job timeline expectations and successfully arranged jobs with external shops with minimal down time due to timely anticipation of the next steps in the project. Worked with mechanics to write thorough work details on hourly jobs (non-bid jobs) to effectively communicate the scope of work to the customer. This process held the mechanics accountable for their time spent and provided a justification of price to the customer, overall increase customer satisfaction. Reduced returns, on average by 20%, by providing a standardized quality assurance with a detailed check-out process. Increased warranty pay out, on average by 20-30%, by providing a thorough written account of all diagnostic steps, photos of damaged parts, and firm communication with original equipment manufacturers (OEM). Assisted in mechanic new hire process. Reviewed applications/resumes, provided recommendations to hiring manager, processed background checks, and led new hires through organization socialization (on-boarding) process. Maintained detailed customer records in a collaborative MS Access file. Show less

    • Service Writer
      • Jun 2007 - Sep 2008

      Increased warranty payout revenue for the store Implemented strategic work order scheduling process Maintained CRM database in John Deere dealership software program Increased warranty payout revenue for the store Implemented strategic work order scheduling process Maintained CRM database in John Deere dealership software program

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Administrative Assistant
      • Nov 2005 - May 2007

      Worked to increase membership revenue Maintained membership database Coordinated the annual Pheasants Forever event Coordinated the annual Yuma Days event Worked to increase membership revenue Maintained membership database Coordinated the annual Pheasants Forever event Coordinated the annual Yuma Days event

  • Smith Dairy
    • Yuma, Colorado, United States
    • Office Associate
      • May 2002 - Jul 2005

      Entered records of sick/injured cows Entered vet records of cows Performed monthly milk sampling of entire herd and sent to lab Pushed feed Assisted vet with pregnancy checks Assisted staff with treatment of sick cows Aided staff with bottle feeding calves Aided milking staff with cleaning the milking parlor between shifts Operated the scale house during annual silage harvest Entered records of sick/injured cows Entered vet records of cows Performed monthly milk sampling of entire herd and sent to lab Pushed feed Assisted vet with pregnancy checks Assisted staff with treatment of sick cows Aided staff with bottle feeding calves Aided milking staff with cleaning the milking parlor between shifts Operated the scale house during annual silage harvest

  • Dr. Tom Parks, DVM
    • Yuma, Colorado, United States
    • Veterinary Assistant
      • May 2002 - Dec 2003

      Assisted vet with exams by restraining animals and/or recording notes Assisted vet with surgeries Maintained janitorial tasks of the hospital -cleaned exam rooms between patients -cleaned operating rooms post-surgery -prepared instruments for AutoClave -cleaned kennels of boarded and hospitalized animals -restocked supplies Attended to boarded animals outside of clinic hours Fed and administered medications to hospitalized and boarded animals Assisted vet with exams by restraining animals and/or recording notes Assisted vet with surgeries Maintained janitorial tasks of the hospital -cleaned exam rooms between patients -cleaned operating rooms post-surgery -prepared instruments for AutoClave -cleaned kennels of boarded and hospitalized animals -restocked supplies Attended to boarded animals outside of clinic hours Fed and administered medications to hospitalized and boarded animals

Education

  • Green River College
    Bachelor of Applied Science - BAS, Marketing and Entrepreneurship
    2020 - 2022
  • Green River College
    Associate's in Science, Honors
    2014 - 2019

Community

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