Crystal Aguirre

Jr. Account Executive ─ Digital at Top of Mind PR
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Contact Information
us****@****om
(386) 825-5501
Location
Miami-Fort Lauderdale Area, US
Languages
  • English Full professional proficiency
  • Spanish Full professional proficiency

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Bio

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Credentials

  • Hubspot Inbound Marketing
    HubSpot
    Oct, 2019
    - Nov, 2024
  • Google Analytics Individual Quantification
    Google

Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Jr. Account Executive ─ Digital
      • Dec 2021 - Present

      Promoted within 2 years for superior performance.Managed all copy and creative content for 8+ clients' email blast campaigns.Worked closely with the team's marketing leader in the development and implementation of branding strategies.Tracked and produced detailed reports on all marketing and social media campaigns for clients.Lead all design/creative materials used across all social media, website, digital/print magazines and other channels.Communicated and maintained client relationships.Manage ad placement and allocated budgets for social media accounts (Facebook, Instagram, LinkedIn).Track and implement Google Ad campaigns.

    • Digital Marketing Coordinator
      • Sep 2020 - Dec 2021

      Managed all social media channels (Facebook, Instagram, Twitter and LinkedIn) for B2B clients. Since joining the company, results include 81% increase of followers on Instagram, 66% increase of followers on Facebook and 39% followers on LinkedIn. Created visual content and copywriting for email marketing campaigns and social media channels while actively utilizing tools such as Canva, Constant Contact, Mailchimp, Hootsuite and e-Clincher.Researched and implemented industry-related trends and strong brand presence.Supported social media/email campaign reports for marketing leader.Created/designed Photoshop graphics to accompany daily postings.

    • Account Coordinator
      • Feb 2020 - Sep 2020

      Regularly updated contact lists and scheduled email blasts.Assisted public relations and marketing managers. Posting and writing daily content for social media. Building social media content calendars.Designed flyers, brochures and other general marketing materials.

    • Public Relations and Social Media Intern
      • Dec 2019 - Feb 2020

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Child Care
      • Apr 2017 - Jan 2020

      Actively engaging with and looking after children of ADHD, social anxiety, speech difficulties.Regularly communicating with parents and therapists. Assist front desk personnel in phone calls, payments, and distributing testing equipment to clinicians. Actively engaging with and looking after children of ADHD, social anxiety, speech difficulties.Regularly communicating with parents and therapists. Assist front desk personnel in phone calls, payments, and distributing testing equipment to clinicians.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Communications Intern
      • Apr 2019 - Jul 2019

      Produced graphic design content for the company's internal communications team.Assisted in the creative design of newsletters, flyers, poster, and social media channels. Created logo design for podcast project and 15th-anniversary company celebration. Produced graphic design content for the company's internal communications team.Assisted in the creative design of newsletters, flyers, poster, and social media channels. Created logo design for podcast project and 15th-anniversary company celebration.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media and Creative Intern
      • Feb 2019 - Apr 2019

      Executed and managed graphic design for Instagram and Facebook accounts.Assisted team with creating a social media content calendar to meet client goals. Executed and managed graphic design for Instagram and Facebook accounts.Assisted team with creating a social media content calendar to meet client goals.

Education

  • Florida International University
    Bachelor's degree, Advertising
    2016 - 2019
  • Florida International University
    Minor, Marketing
    2016 - 2019
  • Florida International University
    Certification, Social Media and E-Marketing Analytics
    2016 - 2019

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