Mustafa Aijaz

Executive Vice President at SoaR Gaming
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Contact Information
Location
Greater Toronto Area, Canada, CA
Languages
  • English -
  • French -
  • HTML -

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5.0

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Calvin Hamilton

Mustafa is one of the most thoughtful and driven people I've had the opportunity to meet and work with in all of gaming/eSports. As an executive, leader, and designer, Mustafa has made massive waves not only at SoaR Gaming, which has become one of the most storied brands in the industry, but also across the gaming entertainment space at large. With his incredible eye for talent and knack for getting things done, I would highly recommend taking any opportunity you can to work with Mustafa – you won't be disappointed.

Mike McEwen

Mustafa is a key component in every project he takes on. Whether it's building a company from the ground up or working with some of the largest names in online entertainment, Mustafa provides the perfect blend of raw talent and professional experience.

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Executive Vice President
      • Mar 2019 - Present

      Overseeing one of the most prolific brands in gaming & lifestyle entertainment. Specifically in the organizations branding, internal management, business development & communication. With a social media following in the millions, creators across numerous platforms worldwide and a strong presence in games such as Call of Duty, Fortnite, Destiny, Counter-Strike, SMITE, Apex Legends and more; SoaR aims to continue thriving as a leading name in online entertainment. SoaR has overcome many obstacles in the past, and is in the process of developing strategies to push our brand to new levels, and reach an even greater audience worldwide. Show less

    • Chief Operating Officer
      • Dec 2015 - Feb 2019

      Managing the organization's day to day operations in all departments and working on integral partnerships to accelerate growth to new heights. - Scaling the organization's network social media following from 2,500,000 to over 25,000,000+ followers collectively and growing every month.- Sign and negotiate new esport & lifestyle media talent.- Create content within the organization.- Manage day to day relations with partners, talent, & players.- Scout & sign upcoming esport teams in various trending game titles.- Brand development and progression in the form of developing partnerships, sponsorships, and influencer deals. Show less

    • Creative Director
      • Apr 2014 - Nov 2015

      Aiding in the brand's graphic design requirements across all social media and branding.

    • Entertainment Providers
    • Personality
      • Jun 2013 - Present

      'Crudes' is an online identity based around a fictional character that acts as my brand in the gaming/esports and online entertainment space. Having amassed 400,000+ followers & 250M+ impressions across all my social media has allowed me to work with companies such as EA, Nexon, Activision, Rebellion, SteelSeries, Fullscreen, Twitch, Twitter & more. Experienced in growing & maximizing the potential of social media & influencer marketing has enabled me to work alongside some of the largest talents in online media ranging from gaming to lifestyle & more. Skilled in the Adobe Creative Suite with a background in design helps me create compelling brand identities for top-tier influencers & gaming companies across the spectrum. Show less

    • Canada
    • Spectator Sports
    • Head Of Strategy
      • Mar 2019 - Jan 2021

      Working with the team to strategize our positioning in various avenues to stay ahead in the emerging esports market. Founded by Zach Hyman of the Toronto Maple Leafs, Eleven Gaming has a built a Fortnite roster consisting of some of the most talented players and content creators in the world. Working with the team to strategize our positioning in various avenues to stay ahead in the emerging esports market. Founded by Zach Hyman of the Toronto Maple Leafs, Eleven Gaming has a built a Fortnite roster consisting of some of the most talented players and content creators in the world.

    • United Kingdom
    • Graphic Design
    • 1 - 100 Employee
    • Graphic Designer
      • Feb 2013 - Nov 2013

      Acting as the in-house graphic designer to provide local business clients with print promotional needs such as flyers, business cards, vehicle graphics, t-shirt designs etc. Acting as the in-house graphic designer to provide local business clients with print promotional needs such as flyers, business cards, vehicle graphics, t-shirt designs etc.

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