Crosby Healy

East Coast Sales Director at Torchlight, a LifeSpeak company
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(386) 825-5501

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5.0

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Crosby Healy is a gifted negotiator with a rare combination of research skills, patience and charisma. I was lucky to have worked under Crosby's leadership, a leader who is not only interested in the company's bottom line, but also in his employees' professional growth. I was amazed at Crosby's ability to make friends with anyone, a skill he would use to full effect when presenting proposals to clients.

Linda Flores Kirkpatrick

I was really impressed with Crosby's knowledge of marketing, sales management and personnel development. He was a positive and innovative problem-solver. His presentations and understanding the retail sector were excellent! The combination of sales proficiency in addition to his depth of knowledge of retail, make him stand out as unique, and of high value, in my experience with sales managers. In todays market, most companies need a sales professional who can be a true business partner with their customers, and Crosby exemplifies that.

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Experience

    • East Coast Sales Director
      • Jun 2022 - Present

      Torchlight, a LifeSpeak company, is the only digital-first caregiver support platform for employers, health plans and member organizations. Torchlight, a LifeSpeak company, is the only digital-first caregiver support platform for employers, health plans and member organizations.

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Director Of Corporate Partnerships
      • Apr 2019 - Jun 2022

      As Director of Business development, I have assisted HR leaders in multiple channels; Healthcare, IT Services, Property Management, Municipalities, Manufacturing, Retail, Higher Education and Non-Profits. We as a company have collectively guided them and their employees on their personal wellbeing journey. As Director of Business development, I have assisted HR leaders in multiple channels; Healthcare, IT Services, Property Management, Municipalities, Manufacturing, Retail, Higher Education and Non-Profits. We as a company have collectively guided them and their employees on their personal wellbeing journey.

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Director of Sales
      • 2010 - 2019

      Director of Sales Led a team of Regional Managers through mentored positive reinforcement, assisting to strengthen old relationships and create new ones with a combination of classic and creative methodology. This allowed for the growth of new lifestyle brands within our portfolio, while increasing revenue growth in existing market channels. Our sales team executed on corporate initiatives consistently and dealt with challenges with a never quit mentality, always looking for solutions not excuses. I was charged with the implementation of separate divisions within our market channel structure to maximize productivity, utilize employee skill sets correctly, and create a more focused approach; separating commercial and retail aspects of our business model. I personally oversaw the e-commerce business and was integrally involved with the majority of our third-party market place partners. The e-commerce business grew 101% over the three-year period from 2016 - 2019 This was a passion for me as I managed the Amazon team business from acquisition to over $3M is retail sales from 2013 - 2019 while adding incremenal 3P business of over $1.5M in that same time frame. We made sure the growth was strategic and executed in steps to not cannibalize other market channel businesses and create incremental growth not traded revenue. Show less

    • President
      • 2006 - 2010

      I launched The Life of Reilly Irish Pub & Restaurant from concept boards to turnkey operation and managed all strategic and tactical decisions related to this popular pub, consistently meeting/exceeding all financial targets, garnering numerous glowing reviews, and food/service awards. Our team were winners of the Taste of Guinness Culinary competition in three of the six years that we competed in it. 2010, 2013 and 2015 I supervised website development, marketing, social media and community relations while mentored three general managers who successful ran the business from 2010- 2018. We positioned the enterprise for pending sale in June 2018. Below are a few of the articles on the business that saw the union of seven different couples who met there, weddings, births, and wakes. A true circle of life for many patrons that had an indelible impact on their lives. Show less

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • SVP sales
      • 2002 - 2006

      Led a 22-member sales team responsible for all key accounts in the company’s $70M swimwear division; The brands including Nike, Tommy Hilfiger, Jantzen, Perry Ellis, Original Penguin and Southpoint. Together the team determined the correct brand placement in the most profitable channels that also resonated most with the consumer.We managed the turnkey strategy and execution of all new product launches related to swim which included the Jantzen men’s swimwear brand and the launch of both Perry Ellis Women’s swim and Original Penguin swimwear. My team negotiated all sales, distribution, and channel partner contracts for the swimwear division in addition to markdown and gross margin discussions with our largest retail partners. Between our senior retail analysis and myself we saved PEI millions of dollars in markdown assistance through business planning management and negotiation.The sales team increased swimwear sales 6% in year one and achieved a 35% sales increase in year two.I supervised the turn-around of an unprofitable line (Southpoint) into a cornerstone brand, raising gross profit margin 7 points through brand identity redesign, and more specifically, market repositioning.We realigned the complete swimwear division, boosting profits by leading significant process improvements, staff restructuring, manufacturing changes, and design enhancements while maintaining production volume.Our swimwear division delivered a 15% contribution to earnings-per-share, representing 8% of total company revenues, with a targeted focus on bottom line growth. Show less

    • Vice President
      • 2002 - 2004

      I was brought in when Perry Ellis bought the Jantzen portfolio of swim brands because of my vast experience in swimwear and what we had accomplished at Gottex. I led a 12-member sales team for the company’s newly acquired swimwear division; I was responsible for Jantzen, and the Southpoint brand. Relying on my knowledge of the swimwear business and key relationships we solidifed not only the team in place but our key customers while we were in transition. Perry Ellis’s core competencies were Menswear products and I brought together the team necessary to make PEI’s first venture into womenswear a success. We began with a revamp of the sales organization creating new positions and territorial changes that led to a more efficient and focused go to market strategy for both brands. I mentored our new sourcing agent into the world of swimwear and swimwear fabrications while also mentored a new intern who has gone on to be incredibly successful in her own business.I managed the beginning of multi-channel separation between Southpoint and Jantzen swimwear lines into two distinctly different brands with their own brand position and channel distribution prior to being promoted to SVP. Show less

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Regional Sales Manager
      • 2000 - 2002

      I replaced a seasoned retiring veteran who did a fantastic job in a region that was close to maturity. My responsibility was business development and account expansion efforts for the key U.S. southeast and Caribbean territories. I Implemented a territory-wide focus on customer satisfaction, the Gottex brand is a luxury swimwear brand whos customer demands service. We focused on that service with education, personal store appearances, and consumer experience! Ultimately, the team effort led to sales volume increases of 80% to $4.5M with the strategic pursuit, negotiation, and launch of new accounts with premier customers Burdines, Parisian, and Proffitt’s as well as Caribbean Cruise lines. I oversaw profit increase of 18% in first year in this position, achieving recognition as the only region to increase revenues and won oversight of the signature license XOXO junior swim label. In year two I traveled to Tel Aviv to assist the merchandising team in their determinations of the global brand placement and what products would resonate in the US market. Career Notes: I have been VP/Brand manager for Nautica girls sportswear and convinced the founder David Chu to allow us to manufacture swimwear. I was Team Manager for Belk Stores with Lee Jeans and worked as an Account Executive for Catalina Swimwear and Sportswear at the beginning of my career. Show less

Education

  • National Academy of Sports Medicine (NASM)
    Certified Nutrition Coach, Foods, Nutrition, and Wellness Studies
    2021 - 2022
  • West Virginia University
    BS in BA, Personnel Mgt.

Community

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