I had the pleasure of working with Croom on a couple of projects for very different clients. Croom is a very astute strategist. One of those rare individuals who really "gets it;" which says a lot in today's fast-evolving market. Between the development of sound recommendations for engagement strategies and the tech needed to support, Croom consistently demonstrated his expertise, but always led with humility. This approach earned the trust of the client stakeholders and, more importantly it built trust with the teams which enabled high adoption rates of the recommendations and successful outcomes for the projects. I would highly recommend Croom for any project in need of a digital/technical strategy expert!

I worked with Croom throughout the launch of Linzess, Ironwood’s first commercial product. Croom skillfully led the digital strategy and execution of digital tactics for both patient and physician, pulling together a broad coalition of constituents with varied priorities and focusing them on the right things. At his core, Croom is forward thinking about technology and visualizes innovative ways in the digital arena to get the most relevant message in front of customers. He is a marketing visionary, a collaborative partner, and a valued member of any pharmaceutical marketing team.

I had the pleasure of working closely with Croom (as the lead strategist and planner) on one of the largest pieces of pharmaceutical business at RTCRM. He is a strategic thought leader in the patient pharmaceutical marketing industry and while on the team, he lead the brand (Clients and Agency) into a more differentiated, ownable and emotionally-charged space. Croom is an incredible marketer who understands how to utilize patient insights and the patient behavior pathway to develop relevant marketing tactics that are delivered at the right time to the right audience. Croom provides incredible value; I learned a lot from him. I believe that any company would be extremely fortunate to have him as an employee.

I had the pleasure of working with Croom on a couple of projects for very different clients. Croom is a very astute strategist. One of those rare individuals who really "gets it;" which says a lot in today's fast-evolving market. Between the development of sound recommendations for engagement strategies and the tech needed to support, Croom consistently demonstrated his expertise, but always led with humility. This approach earned the trust of the client stakeholders and, more importantly it built trust with the teams which enabled high adoption rates of the recommendations and successful outcomes for the projects. I would highly recommend Croom for any project in need of a digital/technical strategy expert!

I worked with Croom throughout the launch of Linzess, Ironwood’s first commercial product. Croom skillfully led the digital strategy and execution of digital tactics for both patient and physician, pulling together a broad coalition of constituents with varied priorities and focusing them on the right things. At his core, Croom is forward thinking about technology and visualizes innovative ways in the digital arena to get the most relevant message in front of customers. He is a marketing visionary, a collaborative partner, and a valued member of any pharmaceutical marketing team.

I had the pleasure of working closely with Croom (as the lead strategist and planner) on one of the largest pieces of pharmaceutical business at RTCRM. He is a strategic thought leader in the patient pharmaceutical marketing industry and while on the team, he lead the brand (Clients and Agency) into a more differentiated, ownable and emotionally-charged space. Croom is an incredible marketer who understands how to utilize patient insights and the patient behavior pathway to develop relevant marketing tactics that are delivered at the right time to the right audience. Croom provides incredible value; I learned a lot from him. I believe that any company would be extremely fortunate to have him as an employee.

I had the pleasure of working with Croom on a couple of projects for very different clients. Croom is a very astute strategist. One of those rare individuals who really "gets it;" which says a lot in today's fast-evolving market. Between the development of sound recommendations for engagement strategies and the tech needed to support, Croom consistently demonstrated his expertise, but always led with humility. This approach earned the trust of the client stakeholders and, more importantly it built trust with the teams which enabled high adoption rates of the recommendations and successful outcomes for the projects. I would highly recommend Croom for any project in need of a digital/technical strategy expert!

I worked with Croom throughout the launch of Linzess, Ironwood’s first commercial product. Croom skillfully led the digital strategy and execution of digital tactics for both patient and physician, pulling together a broad coalition of constituents with varied priorities and focusing them on the right things. At his core, Croom is forward thinking about technology and visualizes innovative ways in the digital arena to get the most relevant message in front of customers. He is a marketing visionary, a collaborative partner, and a valued member of any pharmaceutical marketing team.

I had the pleasure of working closely with Croom (as the lead strategist and planner) on one of the largest pieces of pharmaceutical business at RTCRM. He is a strategic thought leader in the patient pharmaceutical marketing industry and while on the team, he lead the brand (Clients and Agency) into a more differentiated, ownable and emotionally-charged space. Croom is an incredible marketer who understands how to utilize patient insights and the patient behavior pathway to develop relevant marketing tactics that are delivered at the right time to the right audience. Croom provides incredible value; I learned a lot from him. I believe that any company would be extremely fortunate to have him as an employee.