Marketing Manager B2B

• Jan 2023 - Present

Marketing Manager - Iberia & Italy

• Mar 2020 - Nov 2022

Datasite is a global Saas-Provider for Virtual Data Rooms in the Financial Industry. Responsible for transforming global brand content into local and changing the customer perception from global to the local player via local initiatives (org / paid social, email, events, hospitality, content etc...). This includes defending the market position of the market region and growing market share in Iberia & Italy. Working closely with the global marketing teams in London and America as well as the sales teams in those regions. - Delivered 10k+ leads to Italy, Spain and Portugal since joining organization in March 2020. - Owned field marketing for Italy, Spain and Portugal, building strategy and plan for full funnel regional marketing including digital marketing, media partnerships with the main newspapers (Cinco Días, El Economista or Dealflower), demand generation campaigns, sales prospecting and more than 50 virtual and in-person events, 3rd party tradeshows and conferences. - Leading the successful TTR partnership in Spain, with more than 3,000 inquiries in two years. This activity was replicated in LATAM in 2021 with a great impact in the marketing funnel increasing the inquiry number 24% from 2020. - Responsible for transforming global brand content into local and changing the customer perception from global to the local player via local initiatives (org / paid social, email, events, hospitality, content etc...). - Leading Datasite’s first EMEA merchandising eStore project, completing more than 50 different items and more than 150 deliveries globally. Show less

Marketing Specialist

• Jun 2017 - Mar 2020

As a Marketing Specialist, my role was primarily lead generation in EMEA, working closely with all account managers. I was in charge of the marketing campaigns, telemarketing, events and trade shows in those countries and the marketing support for our partners in EMEA and LATAM. During 2020, I was working on the "Aptean Respond Ambassador Program": - Managing the Respond Days events in The Oval in London or the Etihad Stadium in Manchester, with more than 1,000 registrations. - Creator of the “Aptean Factory Proof of Payment” campaign with 6 direct wins bringing more than 1M$. - Plan and execute telemarketing campaigns for internal and Aptean's global partners (LATAM, South Africa, Australia, Italy, Poland, Netherlands, and more) with more than 400 high-quality leads in two years. - Played an active role in Aptean's 2018 rebrand. Show less

Marketing Manager

• Jul 2015 - Jun 2017

In charge of the marketing plan, strategy, campaigns and channels. Also, events, nurturing campaigns, press relations, ABM activities, email Marketing, social Media, design, photoshop and direct mail campaigns. In charge of the marketing plan, strategy, campaigns and channels. Also, events, nurturing campaigns, press relations, ABM activities, email Marketing, social Media, design, photoshop and direct mail campaigns.

Senior Marketing & Sales Manager

• Jun 2012 - Feb 2015

Senior Marketing Manager in the conference division for Spain, Mexico and Colombia. Carry out tasks such as as direct e-mail marketing, social media management, sponsorship lead building and data analysis. Responsible for the design of PDF brochures, event signage and media partner. Sometimes managing budgets of 100.000€ coming from sponsors and around 10.000€ of budget for marketing actions, events, especially in Mexico. My average results of the events is a GP and 60-65% and I increased by 5% the GP first half of 2013 compared to 2014 and the fee of pd’s in 5€. I reduced by 15% marketing cost. In these two years in iiR I was involved in sponsorship revenue, especially for Spain and sometimes for Mexico. I combine marketing skills to increase sales. In this period the revenue of the Sponsorship Department grew 10%, and in most of the events that I worked, the average grew near 8.000€. Show less

Marketing - Neurology Division

• Nov 2006 - Jul 2007

Responsibilities included travel organisation, logistical planning for external and internal events and media campaign design for the department. Responsibilities included travel organisation, logistical planning for external and internal events and media campaign design for the department.

Intern, Technical Department

• Oct 2005 - Nov 2006

Company dedicated to the leasing and renting of vehicles, both to companies and to individuals. Reported to the Head of the Technical Department. Responsibilities included: • Calculation, revisión and modification of contracts • Support to the comercial department, specifically in client visits • Business development and new client acquisition Company dedicated to the leasing and renting of vehicles, both to companies and to individuals. Reported to the Head of the Technical Department. Responsibilities included: • Calculation, revisión and modification of contracts • Support to the comercial department, specifically in client visits • Business development and new client acquisition