Senior Director, NASDA Foundation

• Jan 2023 - Present

Director, Strategic Partnerships

• Aug 2021 - Jan 2023

Responsible for developing partnerships, including test & learn and thought leadership opportunities, with the goal of increasing acceptance and purchase of pork products by consumers at retail and foodservice. Lead cross-functional collaboration within National Pork Board departments, including Market Development, Nutrition, Sustainability, Communications, International Marketing, Producer & State Engagement and Administration; development and project management of consumer and B2B partnerships based in deep consumer insight as provided by the Strategy and Insights team; coordination and project management of communications efforts to ensure consistency in execution and collaboration with appropriate subject matter experts; ownership of collaborative partnerships; and project management for task forces in Strategy & Insights.

Director, Marketing Promotions and Partnerships

• Jul 2020 - Aug 2021

Director, Marketing Strategy

• Mar 2019 - Jul 2020

Director, Strategic Initiatives

• Jul 2018 - Feb 2019

Lead implementation of $103MM in business critical capital and expansion projects that will enable further donut category growth (+$200MM) to achieve a 5 year goal of $500MM in the overall donut category.• Own and direct the execution of donut revitalization strategies including 4 new manufacturing lines and plant expansions ($55MM); internal capability/technology growth ($48MM).• Enable 5% donut category growth, more than doubling the category market trend (+2%).• Directly manage relationships with the two largest donut customers in retail and food service to ensure budgets are met and growth strategies are enabled.

General Manager, Donut Category Development/Director of Marketing

• Oct 2016 - Jul 2018

Lead team to achieve annual business goals and drive growth in $322MM donut category while maintaining responsibility for corporate marketing. Reporting directing to division President, the roles include responsibility throughout North America.• Drove 9% growth for donut category, capturing 2 share points in the In-Store Bakery portfolio.• Complete P&L responsibility, driving savings of more than 5% year on year.• Identified sustainable white space opportunities to revolutionize category growth strategies.• Peer nominated corporate award winner (Weston Foods Applause) for collaboration and management.• Retained corporate marketing responsibilities including branding and brand standards, media relations, and facility and vendor management.• Managed all corporate events including trade shows, national sales meetings, leadership development events, and quarterly business reviews.

Marketing Director

• May 2015 - Oct 2016

Partner with senior executives and leaders on all corporate marketing including branding, brand standards, category standards, public and media relations, corporate renovations, and sales strategy.• Owned the $15MM corporate marketing budget.• Managed marketing programs and vendors resulting in 2016 record sales and profits.• Managed execution of corporate and public events including trade shows, sales meetings, and business reviews.• Managed corporate and public communication for business critical events including plant closures and product changes.• Project managed corporate renovations ($3MM) including the development of style, design, and equipment guides and contractor management; delivering on-time and under budget.

Business Unit Leader - Sweeteners & Aseptic

• Apr 2014 - May 2015

Consumer Insights Manager

• Jan 2012 - May 2015

Senior Partner, Consulting Practice

• May 2011 - Jan 2012

Consultant

• Feb 2011 - Jun 2011

Consumer Insights Manager

• Aug 2009 - Feb 2011

Retail Client Manager Consumer Panel Services

• Mar 2008 - Aug 2009

Supported the Nielsen Kroger team in research analytics and linking consumer trends to scan data. This link provided clients with perspectives on experiences and helps establish strategies for continued business growth. Additionally, the team endeavored to integrate many Nielsen services together to impact our clients.

Associate Retail Client Manager

• Oct 2007 - Mar 2008

Associate Client Manager

• Jan 2006 - Oct 2007

Manager of Market Research & Analytics

• Mar 2004 - Jan 2006

Primary Market Research, Mystery Shopping Program, Financial and Budget Analysis, Sales Analysis. Primary Market Research, Mystery Shopping Program, Financial and Budget Analysis, Sales Analysis.

Category Merchandiser/Category Analytics

• Jan 2001 - Mar 2004

Network Planner

• 2000 - 2001

Cost Analyst

• May 1999 - Jan 2000