Experience

Five Four Group

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Project Manager

  • Jul 2018 - Present

  - Managed production, supervised inventory upload to Shopify and Amazon, negotiation and shipment to wholesale accounts.- Marketing and communications strategy for Clean Monster brand (hand sanitizers and facemasks) which generated over $5M in sales.- Directed Clean Monster’s rebranding, photoshoot, digital platform content strategy and consumer communications via email marketing. Created customer retention and reactivation strategies.- Managed production for Ales Grey’s collaboration with Bad Bunny and 574 Studios. - Contributed to the creative concept, business model conceptualization of ElMerch.com. A pre-order based merchandising platform for Latinx artists. - Established relationships with artist and managers to generate partnership opportunities for ElMerch.com. - Supervised web orders to coordinate production times and delivery. Show less

• Product Development Specialist

  • Jan 2021 - Present

  • Manage time and action calendar, quality control, and sourcing for multiple apparel and footwear brands (Ales Grey, Club Fantasy & Midnight Studios)• Oversee purchasing for blank apparel• Primary point of contact for suppliers, including dye houses and print shops for project planning and execution• Work closely with the customer experience department to ensure implementation of customer’s feedback to improve our products• Merchandising division lead. Generated 1.5M+ in sales. Client portfolio includes Netflix, Hwood Group, Tim The Tatman and Air cool.• Responsible for all private label merchandising and production logistics. Lead time reporting to all parties.• Manage the approval of garments throughout the development and production process • Guide brand partner’s graphic team on best practices and cost efficiencies to finalize the creative concept. Collect assets and create mock-ups.• Create, manage and maintain tech packs. Show less



Elephant Tribe (non profit org)

• Estados Unidos

• Volunteer in charge of Marketing, advertising, and SEO

  • Oct 2016 - Jan 2017

  Enthusiastic volunteer with a mission to craft influential marketing strategies, compelling advertising campaigns, and results-driven SEO initiatives. Proficient in harnessing data-driven insights and creative thinking to enhance online visibility and engage precisely targeted audiences. Enthusiastic volunteer with a mission to craft influential marketing strategies, compelling advertising campaigns, and results-driven SEO initiatives. Proficient in harnessing data-driven insights and creative thinking to enhance online visibility and engage precisely targeted audiences.



Fieldmark Sport and Entertainment

• Santiago Province, Chile

• Event Marketing Manager

  • Dec 2014 - May 2015

  - Spearheaded the seamless execution of high-impact events, including product launches, conferences, and strategic collaborations for renowned brands like Sony, Rockford, Motorola Rally, and Legacy. - Adept at crafting and executing innovative event concepts tailored to each brand's unique identity, ensuring maximum impact and resonance with target audiences. - Continuously analyze market trends and consumer behavior to refine event strategies, ensuring they align with brand objectives. - Elevate your brand's presence with memorable experiences that resonate long after the event concludes. Show less



Rush Time

• Curicó Province, Chile

• Marketing Manager

  • Feb 2008 - Feb 2013

  - Strategic Marketing Planning and Execution: Spearheaded comprehensive marketing strategies, aligning with organizational objectives. Orchestrated targeted campaigns to enhance brand visibility and drive audience engagement. - Operational Oversight: Managed end-to-end execution of marketing initiatives, ensuring seamless coordination of vendors, procurement of equipment, and procurement of essential supplies. Implemented cost-effective strategies for optimal resource allocation. - Campaign Development: Conceptualized and executed dynamic marketing campaigns that captured audience attention, leveraging a deep understanding of market trends and consumer behavior. - Event Promotion and Advertising: Led efforts in promoting and advertising events, employing a mix of traditional and digital marketing channels to maximize reach and impact. - Sales Support and Partnership Facilitation: Collaborated with sales teams to provide marketing collateral, enabling them to effectively engage prospects. Fostered partnerships with key stakeholders, driving mutual growth and business expansion. Show less