Experience

WERCR Real Estate & Rentals

• Costa Rica
• Real Estate
• 1 - 100 Employee

• Head Broker I Owner

  • Jan 2016 - Present

  Owner & Chief Marketing Officer for Real Estate Sales & Marketing FirmIn charge of strategic efforts for Property Sales & Marketing in Costa Rica. I oversee company and individual product plans as well as lead all exposure and media relations for brand and clients alike. WERCR Real Estate & Rentals was founded in 2016 & focuses on an alternative approach to the industry based on strategic and shared-benefit Marketing & PR for Property Sales & Rentals within Costa Rica. The company not only generates local but also global clients thanks to my 18 years+ experience & background in luxury sales. Having now taken this experience to the all markets across the board & as part of the CJONES&CO umbrella, WERCR's property listings also benefit from a long tenure of vertically integrated services & a long standing marketing expertise which is supported by the most unique business formula on the market. Our formula makes us not just "realtors" but savvy "marketers" dedicated to strategic Real Estate promotion and PR that leads to enhanced & effective sales via incentives and other revolutionary market strategies tied into unrivaled pro-active customer service. We work towards achieving healthy & well-balanced negotiations for all parties involved via our shared-benefits program which I spearhead in view of attracting more clients than our competitors, creates more referrals & opportunities & sustains a stronger repeat client base.My main focus has and always will be ... to do things differently. Show less

• Owner

  • Jan 2016 - Present


InvestCR
• Costa Rica
• Venture Capital and Private Equity Principals
• 1 - 100 Employee
• President & Chief Operating Officer

  • Oct 2021 - Present


EDGE TRAVEL

• Travel Arrangements
• 1 - 100 Employee

• Founder, Business & Product Developer

  • Oct 2015 - Nov 2021

  As part of the CJONES&CO portfolio of brands, EDGE Travel is a Destination Management Company and Wholesale Agency, focused on intricate global inbound group travel and outbound couture-like experiences. We operate throughout Central America, Mexico & the USA. Most recently we are also operating some awesome outbound programs to international destinations as well, however our core is inbound travel to the Americas. We take great pride in doing things differently. Our globe-trotting & multi-cultured team has experienced only the best the world has to offer. We are more selective, & offer a wider range of untapped products & services than anyone else. We are also serious about our unrivaled dedication to customer service. We believe in loyalty & in being top producers & executors for a small select group of partners & partners, clients & suppliers & rather than being it all to everyone. It is because of this, that we can offer higher value & truly differentiated experiences. We are luxury in-bound ground operators with a broad network of access and international clients. Now strategically vertically integrated, we are the perfect compliment to a 360 degree business development solution offered by our mother brand CJONES&CO, which includes PR, Marketing and Direct Consumer Bookings. Show less



Greater Miami Convention & Visitors Bureau

• United States
• Hospitality
• 1 - 100 Employee

• Central America Representative

  • Aug 2011 - Oct 2016

  In charge of promoting the city of Miami as a tourism destination for the Central American market. We cater to Tour Operators, Travel Agencies and Corporations. As part of my tasks I head up events, give presentations and travel in order to stimulate business into the city. I operate as a satelite office "in country" for one of Miamis top ten business generators...Costa Rica. In charge of promoting the city of Miami as a tourism destination for the Central American market. We cater to Tour Operators, Travel Agencies and Corporations. As part of my tasks I head up events, give presentations and travel in order to stimulate business into the city. I operate as a satelite office "in country" for one of Miamis top ten business generators...Costa Rica.



Restaurante Maradentro

• Co-Proprietor

  • Mar 2014 - Mar 2016

  As Co-proprietor of this restaurant I oversaw PR and Marketing efforts. Our small 60 seater-restaurant was lead by my partner and Chef Gabriel Raffaelli, well known for his gastronomic sensations in South America and Costa Rica. A Mediterranean restaurant that crossed borders by offering a fusion-style cuisine, good for soulful times amongst friends. As Co-proprietor of this restaurant I oversaw PR and Marketing efforts. Our small 60 seater-restaurant was lead by my partner and Chef Gabriel Raffaelli, well known for his gastronomic sensations in South America and Costa Rica. A Mediterranean restaurant that crossed borders by offering a fusion-style cuisine, good for soulful times amongst friends.



CJONES&CO

• Costa Rica
• Public Relations and Communications Services
• 1 - 100 Employee

• CEO & Founder

  • Jul 2013 - Jan 2016

  CJONES&CO offers outsourced white label, business development , sales, marketing and PR services to the luxury hospitality arena. Different than a traditional representation company, we operate as an extension of your team, and offer a senior sales and marketing team for your brand at a fraction of the price. We operate a fully established satellite office for your convenience as well, where you can also have a "marketing hub" for meetings and all client needs (including a reservations team) as we all work jointly on positioning your brand in the luxury segment. CJONES&CO was born in 2013 when long term project ideas and possibilities melted in a giant pot of opportunity. With a true passion for the hospitality industry and a love for travel and people, I founded the firm with my name at the forefront, knowing that I could exploit career long relationships for the growth of others. Having worked now on both sides of a representation company as a provider and as a client, I understand perspectives and know where to align actions with value. WHAT WE DO… Business Brokering - we connect buyers with sellers Brand Representatives Sales and Marketing for Business Development Brand Placement and Positioning Public Relations for Publicity Niche Market Growth. Show less



AltaGracia, Boutique Hacienda

• Director of Sales, Marketing & PR

  • May 2014 - Jun 2015

  AltaGracia, was one of CJONES&CO's lead clients. During our tenure as AltaGracia's Commercial Directors we spearheaded their pre-opening and launch...placing the property on the map and in birds-eye view of international entities...generating over $300,000 in Publicity through our PR efforts. The then new ultra-luxe Boutique Hacienda opened in January of 2015 and offered a new distinctive experience for the lifestyle traveler. Recognised as one of the World's Must See places in 2015 by the New York Post and Number 3 of the Worlds Top 5 expected openings in 2015 by Barclay Travel, AltaGracia reinvented the Costa Rican luxury hospitality market by having positioned the destination in a whole new segment. Our lead accomplishments and brand development assisted in reaching a management contract by world-renown Auberge Collection of Resorts, whom took over the property in early 2016. www.altagracia.cr Show less



BLACKBOOK CONSULTING - Hotel Sales and Marketing Services for Business Development

• Head Advisor

  • Mar 2011 - Jul 2013

  A company dedicated to providing consulting services for the boutique hotel and travel industry. Focused on assisting its clients with tailored concept development, service analysis, strategic growth, product enhancement including the creation of business plans and corporate assessments, guest services, new approaches, creation and implementation of sales and marketing plans, public relations, brand representation, brand positioning, development of travel and action plans as well as overall sales and marketing management. Clients include: The Greater Miami Convention and Visitors Bureau Costa Rica Weightloss Vacations Enjoy Group de Costa Rica Show less



Enjoy Group de Costa Rica

• Costa Rica
• Hospitality
• 1 - 100 Employee

• Director of Public Relations and Market Development

  • Jan 2011 - Jul 2013

  As a part of the corporate headquarters team, I was In charge of business development, concept creation, and brand expansion as well as key account management and niche segments for the Hotel & Restaurants Division. Dually-roled as corporate head of PR as well, I also oversaw all of the company's communications and media relations as well as created and enhanced company relationships. Key Projects involved Enjoy Hotels, El Mangroove and PF Changs. As a part of the corporate headquarters team, I was In charge of business development, concept creation, and brand expansion as well as key account management and niche segments for the Hotel & Restaurants Division. Dually-roled as corporate head of PR as well, I also oversaw all of the company's communications and media relations as well as created and enhanced company relationships. Key Projects involved Enjoy Hotels, El Mangroove and PF Changs.



Enjoy Group

• Spain
• Restaurants
• 1 - 100 Employee

• Director of Brand and Public Relations - Corporate Headquarters

  • Mar 2011 - Dec 2012

  As Director of Brand and PR I oversaw all of Enjoy Groups corporate brand operations of all divisions, which include: Management of Hotels, Restaurants and Casinos, New Developments and Consulting. In charge of concept creation, brand management, image management and investor / client relations. As Director of Brand and PR I oversaw all of Enjoy Groups corporate brand operations of all divisions, which include: Management of Hotels, Restaurants and Casinos, New Developments and Consulting. In charge of concept creation, brand management, image management and investor / client relations.



Barton G Enterprises - The Villa by Barton G (Former Versace Mansion)

• Director of Sales

  • Jun 2010 - Jun 2011

  In charge of sales and marketing strategies as well as national and international business development for entire corporation and umbrella of services. Barton G is compiled of 5 divisions which include full destination management services and auxiliary logistics to the hotel industry, Gianni Versace's infamous home, now turned into Miami's most exclusive Hotel, 3 restaurants and a full catering division that services internationally. Top account management includes key companies like NFL, Sony Ericson, Exxon Mobile and PGA National. Show less



Gansevoort Hotel Group

• United States
• Hospitality
• 1 - 100 Employee

• Senior National Sales Manager

  • Sep 2007 - Sep 2010

  As Gansevoort South Beach's Senior Sales Manager I formed part of its pre-opening team. I managed the marketing and introduction of the GHG Brand to the marketplace through the positioning of Gansevoort South as well as oversaw national group sales. Focused at the time on the production of the Mid-Atlantic and Southeastern USA territories as well as the Fashion and Cosmetics Market, vertically and globally. Position required self-motivation, revenue driven goal management and achievement as well as aggressive selling and closing strategies. My attractive relationship building attitude allowed me to secure new and repeat business as well as serve as an ambassador of the brand. Nominated for Manager of the Quarter due to surpassed goal achievement by 172%, in 2009. Here I became highly experienced in Eastern US, Production, Fashion and Entertainment Markets as well as International Corporate and Incentive group sales. Show less



Hilton Hotels

• Switzerland
• Hospitality
• 1 - 100 Employee

• Executive Meeting Manager

  • Sep 2006 - Oct 2007

  In charge of group sales and meetings, under 100 rooms. Managed accounts, contacts, Sales and marketing systems such as Delphi and ensured customer satisfaction and service both pre-booking and post-departure. Was honored company wide-award for Sales Manager of the Quarter for exceeding goals by 120%. In charge of group sales and meetings, under 100 rooms. Managed accounts, contacts, Sales and marketing systems such as Delphi and ensured customer satisfaction and service both pre-booking and post-departure. Was honored company wide-award for Sales Manager of the Quarter for exceeding goals by 120%.



Biltmore Hotel

• United States
• Hospitality
• 200 - 300 Employee

• Spa Guest Service and Group Sales Manager

  • Jan 2006 - Sep 2006

  Responsible for all guest service operations, including: staff management, customer service, sales, reservations and the maximizing of availability and productivity. Booked and coordinated groups and special events for luxury Hotel outlet. Duties included: prospecting, negotiating, contract building, and post-business follow up. Responsible for all guest service operations, including: staff management, customer service, sales, reservations and the maximizing of availability and productivity. Booked and coordinated groups and special events for luxury Hotel outlet. Duties included: prospecting, negotiating, contract building, and post-business follow up.



Morgans Hotel Group

• United States
• Hospitality
• 300 - 400 Employee

• Assistant Front Office Manager - The Shore Club

  • Jan 2003 - Dec 2005

  In charge of front of house operations and front desk procedures. Including, staff management, rooms control, payroll, scheduling, VIP guest services and uspell program. Was recognized as top upseller throughout tenure. In charge of front of house operations and front desk procedures. Including, staff management, rooms control, payroll, scheduling, VIP guest services and uspell program. Was recognized as top upseller throughout tenure.