Experience

Brandocracy

• Romania
• Business Consulting and Services
• 1 - 100 Employee

• Marketing & Management Strategist

  • Apr 2021 - Present

  Consultant ● Developed the marketing strategy for companies, associations, and NGOs from various industries: automotive, financial services, capital markets, welding & cutting solutions, smart home appliances, education etc. Supported the organizations in achieving sustainable growth and improving effectiveness and performance through implementation. ● Performing marketing audit – As-Is diagnose the market positioning, price policy, product portfolio, promotion and placement strategy, online & offline presence, and direct and indirect competitors to identify the strengths and weaknesses of marketing efforts. ● Carrying out secondary data research to identify market trends, industry trends, and best practices. ● Using different tools, metrics & models to discover gaps and market opportunities and data mining the above findings to develop marketing strategies and recommendations. ● Define the marketing objectives and the appropriate key performance indicators (KPIs) to monitor the achievement of each objective. ● Building the Buyer Personas. ● Helping shape a coherent brand positioning while targeting the right audience and developing unique selling propositions (USPs) for each Persona. ● Recommending the online & offline tactics and budget split of the annual marketing plan as a strategic roadmap the organization should use to achieve its goals. ● Supporting organizations during the marketing strategy implementation. Show less



Learnity - Alternative Learning Community for Teenagers

• Professor

  • Apr 2021 - Present

  Marketing Behind the Scenes Class (October - December 2022; October - December 2021). Marketing. Challenge or Manipulation Class ( April - June 2021). Marketing Behind the Scenes Class (October - December 2022; October - December 2021). Marketing. Challenge or Manipulation Class ( April - June 2021).



CEC Bank

• Romania
• Banking
• 700 & Above Employee

• Head of Marketing & Communication Department

  • 2007 - Mar 2021

  Experienced in planning, developing, implementing, and monitoring marketing campaigns.Strategy & Planning• Involved in marketing & communication strategy development based on business strategy.• Coordinate the development of marketing & communication annual plan.• Event & BTL planning. Integrated Marketing• Supervise the marketing campaigns from ideas and setting marketing goals and objectives to campaign tracking, evaluation, improvement and reporting on ATL, BTL, online activities.• Establish the appropriate marketing mix, identify the best tools and establish the budget for reaching the objectives. Product & Market Research• Assess the strategies of competitors (product, price, distribution, promotion etc.).• Coordinate internal and external studies, identify opportunities and develop recommendations based on data provided. Digital Marketing• Develop digitally-driven campaigns on Google, social media, email, partnerships etc. • Responsible/being part of the team that develops social media content calendars and builds the social media community.• Coordinating/being part of the team responsible for different apps/new website development.Communication• Create advertising materials, promotional copy, press releases, newsletters, etc. • Coordinate company’s representation at relevant conferences.Budget• Involved in designing the marketing budget.• Monitor the marketing budget execution.Affiliations• Member of the Communication Committee within the Romanian Banking Association (ARB).Representation• Represent the Bank in ethics committees within Romanian Advertising Council (RAC).• Liaise and maintain relationships with advertising/online/media agencies, event organizers, etc. Show less

• Head of Marketing Research Department

  • 2005 - 2007

  Responsible for market research activities & evaluation of the market potential.• Monitoring Competitors: business strategies, portfolio development, pricing, distribution, advertising campaigns.• Marketing Analysis & Reports: coordinated the internal and external studies, analyzed the Bank’s positioning on the Romanian Banking System (market share, degree of penetration on target market etc.) and estimated future trends.