Experience

Photocentric

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Group Marketing Manager

  • Oct 2022 - Present

  I am heading the Awesome Marketing Team at Photocentric. It is truly exciting to be part of a company that covers the whole 3D printing process end-to-end by manufacturing the software, the hardware, the materials and parts on demand with an impressive record for research & development. I am heading the Awesome Marketing Team at Photocentric. It is truly exciting to be part of a company that covers the whole 3D printing process end-to-end by manufacturing the software, the hardware, the materials and parts on demand with an impressive record for research & development.



Curvalux

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Marketing Communications Specialist

  • Dec 2020 - Sep 2022

  Curvalux is a startup on a mission to connect the unconnected sustainably by bringing Internet access to every household in the world with its revolutionary Wireless Broadband Technology. During my time at Curvalux, I built the marketing department at this innovative tech start-up creating systems and procedures, bringing in new marketing tools, and developing a strategy for market expansion by starting a network of international country advisors from the Department of International Trade in embassies around the world to facilitate exports and overcome trade barriers. As a startup with a limited marketing budget, I was encouraged to think outside the box. Applied for a grant to cover sales & marketing activities, participated in international trade missions to promote the business, entered and won industry awards to increase visibility, and secured free distribution of content through media publications thanks to the newly developed relationships with trade media editors and associations. Built a LinkedIn audience by developing content and creating momentum increasing the number of followers by 33%. The steady stream of marketing campaigns with free tools boosted the website traffic and increased the number of conversions. Adding forms to the website helped us channel website enquiries and monitor KPIs to enable adjustments.



MachineWorks Ltd

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Nov 2003 - Dec 2020

  MachineWorks Ltd delivers software libraries for CNC manufacturing and 3D modelling environments with its powerful Boolean engine. MachineWorks and Polygonica toolkits are integrated into developers' applications to provide a wide range of polygon manipulation, CNC simulation and clash detection solutions. During my time at MachineWorks, I headed the Marketing Department. Developed international marketing strategies and communications plans, organised exhibitions across the world to raise company profile and build relationships with media, prospects and customers. Ownership of the company social media content and strategy and developed monitoring systems for the collection and analysis of KPIs by setting up GA goals and campaign measurements. Ownership of the company websites, CMS and CRM systems. Supported the sales team and ensured that marketing goals were met year on year according to business objectives. Introduction of automated processes for communications campaigns and lead generation. Engaged with international manufacturers, influencers, trade media, show organisers, PR professionals and bloggers in person and through social media. Worked closely with website developers, exhibition contractors, graphic designers, SEO experts, translators and agencies.


DHM Limited
• United Kingdom
• Marketing Manager

  • Jan 2000 - Oct 2003

Wall Colmonoy
• United States
• Manufacturing
• 100 - 200 Employee
• Marketing Coordinator

  • Jan 1997 - Dec 1999