Cristina Moraru

Digital Marketing Associate at Simon-Kucher & Partners
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Languages
  • English Full professional proficiency
  • Romanian Native or bilingual proficiency
  • Russian Native or bilingual proficiency
  • French Limited working proficiency

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Tyf Ibrahim

I met Cristina while studying at Hult for our Master Degrees. At first, I had the pleasure of working with her on an independent consulting project for an NGO. She demonstrated her creative and organizational skills during our team meetings and final presentations. Then, I had another opportunity to work with her at Advoqt Technology Group, where we had different roles but often times we worked in the same team on the same projects. That's when her technical skills flourished and she was able to optimize the digital presence of the company. Also, she built and maintained an interactive dashboard with insightful metrics. She is a hard-worker and a fast learner. I would gladly work with her again!

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Credentials

  • Product Management 101
    Udemy
    Jul, 2020
    - Nov, 2024
  • Hubspot Social Media
    HubSpot Academy
    Oct, 2018
    - Nov, 2024
  • Google Analytics
    Google
    Oct, 2018
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    Nov, 2017
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Nov, 2017
    - Nov, 2024
  • HubSpot Inbound Certification
    HubSpot Academy
    Oct, 2017
    - Nov, 2024
  • Innovation Associate (level 1) and Innovation Master (level 2)
    Global Innovation Management Institute

Experience

    • Germany
    • Business Consulting and Services
    • 300 - 400 Employee
    • Digital Marketing Associate
      • Mar 2022 - Present

    • Freelance Digital Marketing
      • Dec 2019 - Mar 2022

    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • Oct 2019 - Mar 2022

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Marketing Director/ intern
      • May 2018 - Mar 2019

      1. Increased company’s DA from 11 to 15 and PA from 17 to 20 in 4 months by optimizing the web pages according to the SEO audit (keywords research, image optimization, formatting, etc.).2. Increased the number of sessions by 60%, decreased the bounce rate by 25% and generated 12% more users in 3 months by creating blog posts on Excel topics and applying SEO strategies.3. Improved company’s brand image by re-designing company’s website, creating the pitch deck for future clients/ investors and official flyer of the company.4. Created a database of around 200 potential clients to create awareness about the product.5. Increased number of followers by 20% on Facebook; 10% on Instagram; 20% on LinkedIn.

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Marketing Project Management Specialist/ intern
      • May 2018 - Mar 2019

      1. Analyzed the digital performance of the company’s website and gave recommendations for improvement by performing SEO audit.2. Reached the company’s goal of registering 34 participants to the Hackathon in cybersecurity given a period of 3 weeks by applying different marketing strategies (creating flyer, promoting on Social Media, networking, etc.)3. Created the value proposition of the company’s products (chatbots, E-catalogs and promo standards) by executing the competitive analysis, product research and market trends analysis.4. Developed the company’s CRM system by creating and integrating the database into CRM Microsoft Dynamics 365.5. Coordinated the weekly events (called #SMEWednesdays) by inviting experts from the cybersecurity field and promoting them on Social Media.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Apr 2018 - Jul 2018

      1. Developed the go-to-market strategy for an international company by analyzing their top 3 competitors, top 5 trends in the industry and leveraging the data with the company's value proposition.2. Along with the team developed the business plan and strategy for the next 10 years. 1. Developed the go-to-market strategy for an international company by analyzing their top 3 competitors, top 5 trends in the industry and leveraging the data with the company's value proposition.2. Along with the team developed the business plan and strategy for the next 10 years.

    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • SEO/ Digital Marketing assistant
      • May 2017 - Aug 2017

      1. Generated 20% increase in organic traffic within 3 months by conducting research on primary/secondary keywords of newly launched company products.2. Optimized more than 20 content pages of 2 UK-based companies (GreenMatch and Market Inspector), which increased the number of leads by 5% and generated 200 thousand DKK (the best result since 2016).3. Managed team projects consisting of 15 people from different backgrounds and nationalities by using Marketing and Design tools (Canva, Pixlr, Piktochart) and generated more than 60 external links for the company.4. Increased overall website traffic by assessing the company’s performance, conducting competitors’ analysis and utilizing Google settings and other extensions (Moz, Ahrefs, Google Analytics, etc).

    • Administrative Assistant
      • Sep 2015 - Jan 2017

      1. Collaborated with sponsors/ participants from International Fair Interfood&Drinks in Sofia, Bulgaria to bring Hungarian products in the new market.2. Led to the success of business forums and cultural events organized by managing HBCC invitation lists and events programs.3. Utilized multi-lingual communication skills by meeting government officials, corporate entities and business communities from and outside Europe. 1. Collaborated with sponsors/ participants from International Fair Interfood&Drinks in Sofia, Bulgaria to bring Hungarian products in the new market.2. Led to the success of business forums and cultural events organized by managing HBCC invitation lists and events programs.3. Utilized multi-lingual communication skills by meeting government officials, corporate entities and business communities from and outside Europe.

    • Hungary
    • Events Services
    • 200 - 300 Employee
    • Marketing Assistant
      • Jun 2016 - Aug 2016

      1. Created Company’s Database and profiles who served as potential customers; approximately 10 value deals in pharmaceutical and renewable energy fields were closed.2. Performed PR activities and received 7 external partner’s logos utilized in Marketing purposes and Conferences. 1. Created Company’s Database and profiles who served as potential customers; approximately 10 value deals in pharmaceutical and renewable energy fields were closed.2. Performed PR activities and received 7 external partner’s logos utilized in Marketing purposes and Conferences.

    • Hungary
    • Airlines and Aviation
    • 700 & Above Employee
    • Customer Services Agent
      • Apr 2016 - May 2016

      1. Developed customer relations by providing online service to more than 100 customers in one month.2. Provided support to 20 customers in a time-pressure situation (flight cancellation). 1. Developed customer relations by providing online service to more than 100 customers in one month.2. Provided support to 20 customers in a time-pressure situation (flight cancellation).

    • Assistant to Ambassador
      • Apr 2015 - Jul 2015

      1. Performed activities based on MFA Regulations such as editing, archiving, sorting diplomatic documents and making visas.2. Enhanced language skills by translating diplomatic and media articles from English to Romanian.3. Analyzed negotiation processes between Moldova and international economic partners (Hungary, Bosnia, Croatia, Albania). 1. Performed activities based on MFA Regulations such as editing, archiving, sorting diplomatic documents and making visas.2. Enhanced language skills by translating diplomatic and media articles from English to Romanian.3. Analyzed negotiation processes between Moldova and international economic partners (Hungary, Bosnia, Croatia, Albania).

Education

  • Hult International Business School
    Master's degree, International Business and Marketing
    2017 - 2019
  • Copenhagen Business Academy
    AP, Marketing and Management
    2017 - 2017
  • International Business School
    Bachelor of Applied Science (BASc), Diplomacy and Management
    2014 - 2017

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