Cristina Mendilicchio
Head of Wholesale Marketing EMEA and Latin America at Janus Henderson Investors, EMEA- Claim this Profile
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Bio
Experience
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Janus Henderson Investors
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United Kingdom
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Financial Services
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700 & Above Employee
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Head of Wholesale Marketing EMEA and Latin America
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Aug 2020 - Present
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M&G Investments
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United Kingdom
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Financial Services
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700 & Above Employee
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1.Global Head ➤ Channel Marketing ➤ Committee Member ➤ Global Go-to-market Strategist
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Jul 2018 - Jul 2019
➤ LEADERSHIP: Promoted to lead global channel marketing strategy, notably for the Institutional, Real Estate, Wholesales and the Direct to Customer channels in EMEA, Americas and APAC regions. Responsible for planning, guiding development and implementation of all the global marketing strategies, managing a team of 40 direct reports across UK, continental Europe & Asia. Responsible for a multi-million-pound budget across all markets & channels and overall management of media planning and advertising, brand promotion, sponsorships, campaigns, literature, content distribution and syndication. Member of the Marketing and Distribution Committee, as well as the Global Distribution Executive Committee. Show less
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Global Head ➤ Intermediary Marketing ➤ Financial Services
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Dec 2015 - Jul 2018
➤ LEADERSHIP: Promoted to lead global intermediary marketing across UK, continental Europe, LATAM and Asia. Responsible for the development, delivery, communication and execution of the marketing strategy for the Intermediary business channel. Responsible for designing and implementing strategic and tactical marketing plans for all products sold through the Intermediary channel, including the launch of new funds. Ensured all activity was aligned to client needs and completed within agreed budget and met regulatory requirements. Effectively executed all marketing activities (events, email, advertising, digital, video, literature etc.) and met the marketing objectives, in line with M&G Investments strategy. Lead and motivated a team of 30 across London, continental Europe and Asia (locations). Member of the Global Distribution Executive Committee. Show less
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Regional Marketing Executive ➤ Regional Head ➤ Southern Europe
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Feb 2012 - Dec 2015
➤ LEADERSHIP: Recruited to drive marketing initiatives to increase pipeline and gain further market share across Southern Europe. Responsible for the execution of integrated branding campaigns, leveraging digital media, supporting events execution, supporting internal communication requirements and content development. Lead and motivated a team of 3 amount of direct reports in London.
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Goldman Sachs
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United States
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Financial Services
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700 & Above Employee
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Vice President of International Marketing
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Sep 2008 - Jan 2012
➤ LEADERSHIP: Recruited to develop, implement and lead a new marketing strategy to build brand strength and awareness of the investment capabilities, generating momentum on the funds in focus through marketing campaigns across EMEA. Responsible for client communication strategy, strategic partnership building and new business development. ➤ LEADERSHIP: Recruited to develop, implement and lead a new marketing strategy to build brand strength and awareness of the investment capabilities, generating momentum on the funds in focus through marketing campaigns across EMEA. Responsible for client communication strategy, strategic partnership building and new business development.
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Citi
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United States
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Financial Services
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700 & Above Employee
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Secondment in Global Investment Products and Advice team
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Jan 2008 - Jun 2008
Defined global guidelines for fund selection. Reviewed and updated recommended fund list for EMEA region ➤Collaborated to the development of the discretionary product offering in Greece and Singapore.➤Analysed alternative products (fund of hedge funds, replication strategies, UCITS III mutual funds) and developed training manual for countries.
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Senior Investment Product Manager ➤ Member of the Investment Committee
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Sep 2005 - Jan 2008
Responsible for defining the vision of the product and product roadmap. Managed day-to-day running of the Investment Business implementing the products strategy and driving growth objectives including market share, revenue, profit and return on investment for the product. Member of the Investment Committee.
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Banca Generali
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Italy
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Banking
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700 & Above Employee
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Investment Product Manager ➤ Third Party Mutual Funds ➤ Boost Market Share, Revenue, Profit & ROI
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Jun 2002 - Sep 2005
Responsible for the development & management of all products and services for products range distributed by the financial advisor’s network and drove growth objectives including market share, revenue, profit and return on investment. Organised trade marketing events and direct marketing initiatives to support sales activities (road show, customer seminars, mailings, sponsorships). Responsible for the development & management of all products and services for products range distributed by the financial advisor’s network and drove growth objectives including market share, revenue, profit and return on investment. Organised trade marketing events and direct marketing initiatives to support sales activities (road show, customer seminars, mailings, sponsorships).
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Rinascente
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Italy
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Retail
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700 & Above Employee
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Purchasing Manager for the Home Division
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Jun 2001 - Jun 2002
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Southco, Inc.
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United States
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Industrial Machinery Manufacturing
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700 & Above Employee
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Internship
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Jan 2000 - Jun 2000
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