Cristina Cristina Medina
Activation Specialist for Events | Dubai at PurpleGlo.co- Claim this Profile
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Bio
Experience
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PurpleGlo.co
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Activation Specialist for Events | Dubai
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Aug 2022 - Present
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Worood Intraflora LLC
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United Arab Emirates
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Marketing and Business Development Executive
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Jun 2020 - Apr 2022
As a Marketing and Business Dev’t executive handling multiple brands, I oversee all of the Marketing campaigns and communications prior to its launch and release. I am responsible for creating new Sales and Promotion strategies across all platforms and partners. I also lead in doing market research to uncover the viability of our current existing products as well as look for new business opportunities and collaborations that will add value to our brands Intimate understanding of traditional and emerging marketing channels Excellent communication skills Ability to think creatively and innovatively Budget-management skills and proficiency Professional judgment and discretion that comes from years of experience in the field Analytical skills to forecast and identify trends and challenges Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure *Marketing Management and Business Development June 2020-April 2022) NOTABLE ACCOMPLISHMENTS: PR releases for magazines like Marie Claire Arabia, MOJEH, Gheir, Curated.ME, Emirates Women and Cosmo Middle East in a span of 6 months. Including reaching out to over 4 million coverage through over 30 Influencers tie up and send out. NOTABLE ACCOMPLISHMENTS: Brand Collaborations with Godiva, The Date Room, Locherber Milano, Eleganza, Xcolalt, Ghawali and Teatro Fragranze in a span of 6 months in Business Development. NOTABLE ACCOMPLISHMENTS: Brand Presence and Additional Sales Chanel through Talabat, Swan, The Discounter, Farmbox, Nownow, Union Coop, Noon Daily, Food Crowd, Careem and Instashop all in a span of 1yr in Business Development. Show less
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WOROOD
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United Arab Emirates
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Retail
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1 - 100 Employee
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Special Event Specialist
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Nov 2017 - May 2021
With expertise in Project Managent, I am involved in researching, conceptualizing/planning and coordinating events. I liaise with suppliers, clients and venues to ensure that all operations process go according to plan and to budget. Brainstorming and implementing event plans and concepts. Handling budgeting and invoicing. Liaising and negotiating with vendors. Handling logistics. Updating senior management. Managing branding and communication. Handling post-event reports. Risk Management Expertise Show less
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City Events
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Philippines
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Freelance Project Manager and coordinator, Corporate Events and Weddings
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Aug 2017 - Oct 2017
Event Coordinator /Project Manager for Weddings and Corporate Events. Event Coordinator /Project Manager for Weddings and Corporate Events.
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SM Supermalls
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Philippines
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Real Estate
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700 & Above Employee
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Marketing and Communications Officer
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Feb 2014 - Aug 2017
• Involved in developing marketing campaigns to promote SM as a brand. • Liaises and networks with a range of stakeholders including customers, colleagues, suppliers and partner organizations. • Communicates with target audiences and manages customer relationships. • Contributes to, and develops marketing plans and strategies. • Works collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies. • Coordinates communications projects for the development and production of promotional materials, web site production and other collateral. • Provides writing and editing support for all outbound member communication including all promotional materials and website content. • Looks for possible sponsors in terms of cash and barter deals. Awards: Most Outstanding Marketing Officer January 2016 and January 2017 Central 1 Region Notable Projects Handled: Soundmates 2017 , Easterville 2016-2017 (Pioneer Project), Valentines Outdoor Party: Love Beats 2016 (Pioneer Project), Year End Outdoor Party: Hype and Glow 2015 (Pioneer Project), Snoopy and Charlie Brown Christmas 2015 in partnership with Fox Entertainment, Mickey Mouse Club House Christmas 2014 in Partnership with Disney. Show less
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Account Executive
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Apr 2013 - Feb 2014
Manages Accounts and Projects related to Branding, Marketing and Advertising. Manages Accounts and Projects related to Branding, Marketing and Advertising.
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Account Executive
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Jul 2012 - Apr 2013
Manages Accounts related to OOH placements and Media Production. Manages Accounts related to OOH placements and Media Production.
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Education
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Universtiy of Santo Tomas
BSBA in Marketing Management, Marketing Management