Experience

SGK

• Australia
• Design Services
• 100 - 200 Employee

• Onsite Graphics Manager @ The Coca-Cola Company

  • Jun 2021 - Present



Publicis Romania Srl

• Romania
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2017 - Jan 2020

  Assignments: • kick-off of the project and initiate the conversation about the brief and the strategy with the client • leading a team of creatives and account executives in order to implement the communication strategy for the assigned brands • working closely with production houses and coordinating a complex, diverse team of experts that contributed to the filming, photo shooting and post production process of the communication campaigns • campaign budget approval in conjunction with the client’s allocated resources. Pharma and energy companies Show less



Hello Communication

• Bucharest, Romania

• Account Manager

  • Feb 2015 - Oct 2017

  Strategy and trade marketing programs development: retailer, staff & consumer incentive programs, category management, client service coordination of 1 Account Executive under supervision Food and beverages branding and re-branding programs under Foodwise division  Strategy and trade marketing programs development: retailer, staff & consumer incentive programs, category management, client service coordination of 1 Account Executive under supervision Food and beverages branding and re-branding programs under Foodwise division 



Ampro Design

• Bucharest, Romania

• Senior Account Manager

  • Nov 2013 - Jun 2014

  Assignments: • new business strategy to draw current clients' retention and prospect new ones; • project management for the more complex projects to comply with the given brief and the deadlines agreed on with the clients (responsible with the contractual agreements and budget negotiation); • consultancy regarding production technical details for printing and supervision of the packaging printing process • training preparation together with the pre-press team for the main clients on how the design technical restrictions can impact the production and how to optimize the creative proposals in order to deliver solutions compatible with the printing specs. Achievements: Joe wafers packaging redesign, Danone Romania, Penny International (Casablanca - private label development and line extension), Chef Florin Dumitrescu, Frigorifer (corporate rebranding). Show less



Cocoon Prague

• Czechia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2012 - Oct 2013

  Main responsibilities: • competition analysis (desk research and store visits), • brand diagnosis (design evaluation together with design team: strengths and weaknesses); • debriefing with the client for a better understanding of the business and of the requirements; • brief elaboration for the creative team; • coordination of the designers team throughout the development of the creative routes and supervision of the workflow so as to fit in the time frame agreed upon; • consumer focus groups participation in order to get insightful information about the motivations and habits; • ongoing support for the client; • management of the relationship with the suppliers. Achievements: Farmec (Gerovital, Triumf and Nufar rebranding), Mondelez (Poiana and Chokotoff packaging design refreshment), Prodal (Saniuta and Drobeta rebranding), PP Distributors (J&B and Campari gift boxes design). Show less



BrandTailors

• Bucharest, Romania

• Account Manager

  • Jan 2010 - May 2012

  Key responsabilities: Project management that can be synthesized in: • project’s brief understanding, current brand situation analysis and category desk research, consumers’ motivations and habits understanding,; • project’s time plan development; • budget proposal, negotiation and approval; • briefing of the creative team together with the brand consultant; • product photo shooting planning and participation together with the brand designer in order to approve the product shots; • coordination and supervision of the creative routes development and implementation, constantly ensuring the client-agency interface • close coordination of an Account Executive through the internal processes in order to deliver the projects on time. Part of the clients with whom I have developed long term partnerships and for whom the branding and rebranding programs scored great success on the market are: 7 Spice (Yammix), Albalact (Raraul, Zuzu), Titan (HapiHap)), Kandia Dulce (Kandia, Silvana, Magura), Azuga Waters (Azuga), Interstar Chim (Peak, Igienol), Macromex (Edenia), Scandia Food (Delicina), Vrancart (Lila Camilla, Molena). Communication campaigns for: Peak (TVC), Igienol (press and digital – Facebook, blogs, forums), Kandia (trade marketing materials), Magura (trade marketing materials) Show less



Grey Worldwide Romania

• Bucharest, Romania

• Account Executive

  • Sep 2008 - Jun 2009

  Responsabilities: Project Management for Bosch, Chevrolet, GlaxoSmithKline, with a stress on the international communication campaigns’ adjustment and matching with the local market and target’s needs. Responsabilities: Project Management for Bosch, Chevrolet, GlaxoSmithKline, with a stress on the international communication campaigns’ adjustment and matching with the local market and target’s needs.



University of Bucharest

• Romania
• Higher Education
• 300 - 400 Employee

• Student

  • 2001 - 2005