Experience

Calinos Entertainment

• Türkiye
• Entertainment
• 1 - 100 Employee

• Social Media Manager

  • Apr 2019 - Present

  The first Turkish company to export Turkish series, movies and TV programs within the international platform. • Led end-to-end social media campaigns leveraging the latest technologies and trends achieving increased efficiency, engagement, and growth in the global entertainment industry. • Conducted market and audience research in multiple geographies to uncover growth opportunities and generated strong messaging resulting in increased average social platform engagement. • Coordinated with key internal and external stakeholders to define goals, messaging, and strategies to drive optimal performance of social engagement initiatives. • Developed key performance indicators to measure product interest, feedback, and growth and adjusted campaigns for improved results. • Analyzed performance on Facebook, Instagram, Twitter, and LinkedIn to maximize traffic and assisted event campaign teams surpassing sales goals. • Strategized, generated, and partnered for content creation based on calculated audience demand and scheduled campaigns for cross-platform distribution exceeding target engagement. Show less



Una Colombiana en California

• Blogger

  • Oct 2010 - Present

  Lifestyle blog • Managed growth of Spanish-language lifestyle blog in multiple geographies and online mediums including social media, search, video, and affiliate partnerships generating revenue from various methods. • Developed a strategic content framework and social media calendar to distribute in-house generated social media content that aligned with cross-partner campaign messaging leading to mutual audience growth and momentum. • Coordinated meetings and agendas with industry specialists and C-level executives of global organizations to receive and collaborate on social marketing initiatives. • Delivered regular reporting with actionable insights on improving content performance and future campaigns based on internal and partner KPIs consistently surpassing target figures. • Determined key metrics for internal and external engagement factors for Facebook, Instagram, Google, Pinterest, and YouTube and grew blog revenue by an average of 120% year-over-year for twelve years. • Analyzed and constructed keyword-focused content for cross-platform optimization. Show less



QueRicaVida.com

• Social Media Contributor

  • Oct 2012 - Oct 2017

  Qué Rica Vida's mission is to uncover and celebrate the best of Latino food culture in the United States. • Led generation of recipe-based content leveraging writing, photography, video mediums and optimized for audience reaching across multiple geographies, social media platforms, and search arenas. • Developed, implemented, and executed results-driven social strategies using industry best practices with a focus on niche audience growth and fiscal year timelines. • Collaborated with cross-functional teams, including Program Marketers, to maximize reach of brand-level social media efforts and ensure amplification across programmatic campaigns, channels and teams. • Ideated, shot, and edited photo and video content (including copy) for all content platforms (Instagram, Facebook, LinkedIn, Twitter, Pinterest, other emerging channels) • Researched keyword search volume and competition on Google and Bing platforms across geographies and generated calculated content that delivered indexing results on page 1 of both platforms within ten days of launch. • Generated formulaic social sharing strategies leveraging Facebook ad platform research and created targeted content that captured organic reach reducing advertising costs. Show less



About.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• En Los Angeles Guide

  • Dec 2011 - 2016